Ever wonder how some products are just lovable and easy to use while other are not? The good products have optimized onboarding into their ecosystem where you get the information served at the right time. That’s thanks to developer journey and we will teach you how to get it right! We will go through the basics such as how to analyze existing and non-existing developer touchpoints, set metrics and optimize them to increase the conversion.

1. Developerjourney
Josef Zeman
DX Analyst

2. Who ami?
◼ Josef Zeman
◼ DX Analyst from DX Heroes
● Experts at Developer Experience
◼ 7+ years in software development

3. 01 What is Developer Experience
02 What is Developer Journey
03 Examples
Agenda

4. developer
experience
01

5. WhatisDX?
“It describes the experience developers have while using or working on your product.
It is a package of positive and also negative feelings.”
--dxkb.io
External DX
Internal DX

6. InternalDX
◼ Processes
◼ Culture
◼ DevOps
◼ Communication
◼ Work assignment

7. ExternalDX
◼ Developer portals
◼ SDKs
◼ Sandbox, testing environment
◼ API design
◼ Documentation

8. Developer
journey
02

11. ◼ Difficult navigation
◼ Lack of materials
◼ Integration takes too long
◼ Materials accessible past login
◼ No use cases and matching guides
◼ Asynchronous registration
◼ Missing sandbox
◼ …and many more
Whogetslost,won'tbuyyourproduct

12. ◼ Fewer tickets from developers
◼ More users and customers
◼ More cashflow
◼ Greater marketing reach
all that because…
◼ the developer has shorter path to make a decision and purchase
Wheneverythingis alright

14. ◼ Collect and map all your materials
◼ Place them in the developer journey
● hint → scan the QR
◼ Find out where devs struggle the most
● information from sales, in-field consultants, support
● user testing
◼ Optimize
◼ Repeat 🔁
Sohowdoyouoptimize?

15. Examples
03

16. Don'tdothis
https://www.kb.cz/en/open-banking/kb-api
https://api.kb.cz/portal/?tenant=api.kb.cz
https://openbanking.kbcloud.cz/

17. Successstory

18. MAkedx great again!
Josef Zeman
DX Analyst
josef@dxheroes.io
+420 603 797 354
DX Heroes CZ s.r.o.
Rohanské nábřeží 670/19
Praha 8 - Karlín