Presentation for english-speaking partners and investors. AR2Life is a company in a new market of augmented reality products, promising to be $1,5B total size in 2015*. AR2Life solutions are based on our unique marker-less natural object recognition technology for augmented reality. We will start from bespoke augmented reality solutions for glossy magazines and their advertisers, while building a web-platform where everyone's life can be augmented. More information: www.ar2life.ru *Source: Juniper Research

1. AR2Life
Augmentation that matters

2. AR2Life is:
• the company in a new market of augmented reality
products, promising to be $1,5B total size in 2015
What is (Gartner);
AR2Life? • own unique marker-less natural object recognition
technology for augmented reality;
• going to start from bespoke augmented reality
solutions for glossy magazines and their advertisers;
• building «YouTube» for augmented reality.

3. AR2Life’s founders:
Pavel Ryabenko is developing computer
vision technologies and products for more
Briefly on the than 5 years and AR related algorithms for
major topic :) 3 years. He is responsible for all
technological issues in AR2Life.
Mike Daykhin stands for strategy and
business development. He has successful
experience of product development,
project management and business
development in mobile communications,
media and advertising.

4. Augmented Reality (AR) is a live, direct or
indirect, view of a physical, real-world environment whose
elements are augmented by computer-generated
What is interactive input.
Augmented AR also is:
Reality? • the fresh and effective way to demonstrate digital
content
• the powerful marketing tool with precise
measurement
• the uptrend for the nearest future (Gartner)

5. Types of augmented content:
What can be
used as
augmentation?

6. AR market’s stages of growth:
AR evolution

7. Mobile AR Market ($1.47B, Y’15)
LBS$
Mobile AR
apps’ market Games$
is growing Mul-media$
over 295%
Educa-ion$&$Reference$
per year
Lifestyle$&$Healthcare$
Enterprise$
Social$Networking$
Juniper Research, 2011

8. AR2Life recognize and track
natural images for AR:
What
AR2Life is • 100% self-made marker-less algorithms
doing?
• first «made in Russia» technology
• Platform for various products and
services

9. PC-prototype is working
What
AR2Life is
doing?

10. AR2Life technological advantages:
• Invariance to interference
Technology is
the sole of • Speed
success
• Learnability
• Manufacturability

11. Bespoke AR for «glossy» magazines
Our perspective clients – magazines and their advertisers:
• TV-guides
First AR2Life • health and beauty
product
• luxury goods, automotive
• Hi Tech
• sport
• catalogs
• etc.

12. AR2Life App will be like this
First AR2Life
product
Smartphone
app

13. Why did we chose magazines?
• big and relevant audience
First AR2Life
product • user has «time for himself» while reading
• significant involvement in the content consumption
• «how to’s» can be easily published and read

14. Why media/advertisers will buy it?
• WOW-effect, even for glossies
First AR2Life
product
• AR helps to increase audience loyalty and brand
awareness
• new advertising inventory

15. Why media/advertisers will buy it?
• media produce tons of digital content but making money
First AR2Life «on paper» (at least in Russia)
product
• AR can be good weapon in the war against internet and
TV for audience’s time budget
• reliably measurable advertising

16. Well known competitors:
Competition?
Damn, yes!

17. Nothing compares to AR2Life:
Marker Type
Tools for Web-platforms'
Product B&W Natural User-Generated support
QR GPS
ARToolkit objects AR (Flash / HTML5)
Competition?
Damn, yes! Total
No No No Yes No Yes
Immersion
Layar No Yes Yes Yes No No
Metaio No Yes Yes Yes Yes No
Aurasma No No Yes Yes Yes No
Zappar No No No Yes No No
String Yes No No No No No
Qualcomm No No No Yes No No
AR2Life Yes Yes Yes Yes Yes Yes
Most competitors have iOS and Android app. AR2Life is
going to support WindowsPhone 7 in addition.

18. Our next steps:
• «YouTube» for AR – everyone can augment his own
AR2Life’s reality
further
development • 3D-objects recognition and tracking
• Image search engine

19. AR2Life
Augmentation that matters
wow@ar2life.ru