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ANTOINE RJ WRIGHT (@MOBILEMINMAG
PROJECT
DATE CLIENT
#ICCMAU OCTOBER 2015
FROM WEBSITES TO MOBILE APPS, MOBILE WEB,
AND SERVICES
EXPLORING THE SHIFT FROM CONTENT
A SMALL REVIEW
INTERNET ACCESS, MOBILE CONNECTIONS,
SOCIAL MEDIA
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
INTERNET USE AS PERCENT OF POPULATION
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
INTERACTION MORE IMPORTANT THAN
PRESENTATION
VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-
SOCIAL-MOBILE-2015/
ON WEBSITES (A
HISTORY)
COMMAND LINE
...IPCONFIG /FLUSHDNS
WEB BROWSERS
<!--[IF IE 6]>DRAW IV TO CLOSEST MOUNTAIN DEW VENDOR<![ENDIF]-->
IMODE, WAP, AND WEB CLIPPINGS
BLAZING SPEED ON THAT 2IN SCREEN
BLOGS AND RSS
SUBSCRIBE TO MY UPDATES AND SUPPORT US BY CLICKING ON OUR WEB STORE LINK
FORK IN THE ROAD
MOBILE WEBSITES
BROWSER GOOD, WEBSITE CAN BE BETTER
FELT LIKE WE'D COMPLETELY PASS OVER APPS RIGHT?
MOBILE APPS
INSIDE AN APP THERE WAS A DIFFERENT
EXPERIENCE
OR A COSTLY ONE
8
CHARACTERIS
TICS OF
MOBILE
MOBILE IS THE FIRST PERSONAL MASS MEDIA
MOBILE IS PERMANENTLY CARRIED
MOBILE IS ALWAYS-ON
MOBILE HAS A BUILT-IN PAYMENT MECHANISM
MOBILE IS AVAILABLE AT THE POINT OF
CREATIVE INSPIRATION
MOBILE HAS THE MOST ACCURATE AUDIENCE
MEASUREMENT
MOBILE CAPTURES THE SOCIAL CONTEXT OF
MEDIA CONSUMPTION
MOBILE ALLOWS AUGMENTED REALITY TO BE
USED IN MEDIA
TOMI AHONEN, COMMUNITIES DOMINATE BRANDS
HTTP://COMMUNITIES-DOMINATE.BLOGS.COM/BRANDS/2009/12/LATEST-UNIQUE-ABILITY-FOR-MOBILE-THE-8TH-IS-DISCOVERED-
AUGMENTED-REALITY.HTML
CURRENT AND
FUTURE
DESTINATIONS (FOR
YOU)
NOTIFICATIONS
ENABLING
ACTIONABLE
INTERACTIONS
IN THE SHORT
SPAN OF
ATTENTION
DRAWERS
HTTPS://BLOG.INTERCOM.IO/THE-
END-OF-APPS-AS-WE-KNOW-THEM/
AND
HTTPS://MEDIUM.COM/@ARJWRIGHT/
GESTURES-AND-NOTIFICATIONS-AS-
THE-INTERACTIVE-OPERATING-
SYSTEM-478B0C60F37F
WORKFLOWS
DEVELOPING
SCRIPTS, USING
DEVICE
SENSORS TO
ADJUST
ACTIVITY AUTO-
MAGICALLY
HTTP://TASKER.DINGLISCH.NET/
AND
HTTP://IFTTT.COM
AND
HTTPS://WWW.WORKFLOW.IS/
PRODUCT-AS-A-
SERVICE
PACKAGING
THE PRODUCT
INTO
STREAMS
RATHER THAN
BOXES
WHAT IF THE BIBLE
WERE A SERVICE, NOT
A DESTINATION?
A LITTLE HELP
FORWARD
SKILLFULLY MAPPING YOUR CONTENT STRATEGY
HABAKKUK 2:2 - THE LORD ANSWERED ME: WRITE DOWN THIS VISION; CLEARLY INSCRIBE IT ON TABLETS
SO ONE MAY EASILY READ IT.
MOBILE MINISTRY ANALYIZER TOOL (BETA)
HTTP://WWW.MOBILEMINISTRYMAGAZINE.COM/MOBILE-MINISTRY-CASE-STUDIES/MOBILE-
MINISTRY-ANALYIZER/
UPCOMING
RESOURCES
STAY TUNED TO HERE:
HTTP://WWW.MOBILEMI
NISTRYFORUM.ORG/R
ESOURCES
SO WHAT IS THE
GOAL?
I WONDER HOW THINGS
WOULD DIFFER IF SAME
ATTENTION WAS PAID TO
INTERACTION AS
PRESENTATION?
- BILL BUXTON (@WASBUXTON)
END
ANTOINE RJ
WRIGHT
MOBILE MINISTRY
MAGAZINE (MMM)
@MOBILEMINMAG
#MOBMIN

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ICCM AU: Exploring the Shift from Content to Context (Keynote 3)