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Awareness, acceptance and anticipation of AI: A global consumer perspective.
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AI Today, AI Tomorrow
1.
©ARM 2017 AI Today,
AI Tomorrow Awareness, acceptance and anticipation of AI: A global consumer perspective June, 2017
2.
©ARM 20172 ARM, in
partnership with Northstar Research, conducted a global consumer survey, interviewing 3,938 people on their awareness, acceptance and anticipation of artificial intelligence. Respondents were based in the U.S., U.K., Sweden, Germany, China, Taiwan, Japan and South Korea. The survey generated unique insights across a range of categories, and included both regional and demographical perspectives: Awareness and Understanding Prospects of an AI Future Concerns and Security Impact on Jobs Form and Communication Applications of AI Overview ©ARM 20172
3.
©ARM 20173 ©ARM
20173 Asia 42% US 32% EU 21% ARM | NORTHSTAR AI TODAY, AI TOMORROW Regional perspective Awareness (Know lots about AI)
4.
©ARM 20174 However, European
perceptions of AI lag those of Asians and Americans, who generally are more optimistic about an AI future Globally, consumers are generally positive about A Asia 74 % US 61 % EU 42 % AI will have a positive impact on society
5.
©ARM 20175 Awareness and
understanding 67% of consumers feel they know ‘a bit’ about AI 71% of respondents think AI will have a noticeable impact on their daily life within 5 years, while 36% think that it already does However, there is a lack of awareness that AI that is already being used in everyday life
6.
©ARM 20176 Awareness and
understanding 42% 44% 46% 47% 55% 58% 77% 58% 56% 54% 53% 45% 42% 23%Sir i Were you aware that some/all of the following applications use AI-style technologies? (Choose all that you are aware of) Aware of AI tech Not aware of AI tech
7.
©ARM 20177 Prospects of
an AI future 61% of consumers think that society will become better from increased automation and AI
8.
©ARM 20178 Prospects of
an AI future Concerned Unsure Confused 27 % 27 % 9% Neutral 20 % Enthusiastic Excited Optimistic 20 % 30 % 33 % How does the prospect of an AI future make you feel? (Select all that apply)
9.
©ARM 20179 Concerns and
security US consumers are more willing for their personal data to be stored in the cloud: Asia: 40% US: 52% EU: 40% Preference for personal data to be stored locally within device Preference for personal data to be stored locally within the cloud 67 % 33 % Personal data storage 57%63%85% AI machines being hacked and you losing large amounts of personal information AI Machines Being unreliable AI machines becoming more intelligent than humans Personal data storage
10.
©ARM 201710 Impact on
jobs When asked what jobs AI machines would do better than humans, thinking specifically about safety and efficiency, the feedback was: Heavy construction (48%) Delivery of packages (44%) Piloting public transport (43%) Life-saving surgery (37%) Military (33%) Firefighter (32%) Agriculture (29%) Cooking 15%)
11.
©ARM 201711 Impact on
jobs Tendency to build relations with machines over humans Machines becoming independent and able to think for themselves Societal issues around fewer opportunities for humans / feeling less useful / too much free time More data being shares and potentially stolen online Giving some control over our lives to machines Fewer or different jobs 30% 9% 11% 18% 12% 20% Which of the following do you think would be the biggest drawback of a future in which AI significantly impacts human life?
12.
©ARM 201712 Form and
communication The expected forms of AI include: • A robotic machine that is completely un-human like (13%) • Look like humans; human size, human shape (19%) • Mainly be built into everyday devices such as smartphones (30%) • A mix of forms depending on the function they are performing, including avatar virtual people (38%) 94%Of global consumers think it is important that AI devices can understand and communicate using natural human language. 24% Asia 21% US 11% EU Fewer Europeans expect AI devices to resemble humans
13.
©ARM 201713 Applications of
AI Which of the vast array of applications excite consumers the most? Fully autonomous vehicles that are far safer50 % Call center audio bots or avatars with natural language capability to deal with any inquiries 36 % Houses and offices that react instinctively to users needs30 % Medical apps that will diagnose illnesses earlier67 % Traffic control that alters lights and vehicle flow in real-time to cut congestion60 % Personal companions and assistants, e.g., with the ability to look after elderly people54 %
14.
©ARM 201714 70%
of consumers would trust autonomous vehicles in 10 years, while 55% trust them now 60% find it appealing that traffic control, altering lights and vehicle flow in real time can cut congestion 50% believe that fully autonomous vehicles are far safer Applications of AI: Automotive 64% Asia 55% 43% US EU Asian consumers are more likely to trust autonomous vehicles (within the next year)
15.
©ARM 201715 47% of
global consumers would prefer an AI doctor over a human doctor if they had the choice Applications of AI: Healthcare 54% Asia 46% 40% US EU Asian consumers would be more likely to choose to see an AI doctor over a human doctor
16.
©ARM 201716 What kind
of AI device interactions would you be comfortable with over the next five years, to improve your lifestyle? Using an AI system to provide home security, e.g. unlocking doors for approved people (60%) AI-powered biometric devices that constantly monitor your health and provide improvement ideas (52%) Using an AI device linked to your fitness profile to suggest food menus (44%) Providing intelligent parental content control on all device content depending on who is accessing it (37%) Using an AI device as a clothing stylist to assess what you’re wearing and suggest alternatives (28%) Applications of AI: Lifestyle 72% Asia 64% 45% US EU Asian consumers are more likely to believe that people will grow to love their AI devices like pets
17.
©ARM 201717 Download the
full report at bit.ly/AISurvey17. AI Today, AI Tomorrow Full Report
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