Steve King, Principal, Emergent Research Claudia Viek, CEO, California Association for Micro Enterprose Opportunity (CAMEO) Pat Heffernan, founder, Marketing Partners, Inc., co-chair ASBC Working Group for Women. (moderator)

1. The On-Demand Economy:
Insights on an Independent
Workforce
Webinar | July 12, 2016

2. Upcoming Events
July 20 Event
Sustainable Business Panel at The Republican National
Convention
July 26 Event
Sustainable Business Panel at The Democratic National
Convention
asbcouncil.org/webinars

3. Working Group for Women
ASBC’s Working Group for Women is a ‘think-do tank’ for forward-thinking women
business owners, managers and employees that helps to ensure that gender concerns are
reflected in our policy and advocacy work. It provides opportunities for women to develop and
advance nonpartisan business policies and gender equity practices that showcase women’s
perspectives and demonstrate the advantages of diversity and inclusion for a sustainable
economy. The Working Group for Women focuses on many issues, including: capital access,
minimum wage, workplace practices, chemical reform and clean energy. The Working Group
for Women holds regular conference calls, webinars and gatherings.
To become involved, contact Pat Heffernan at PHeffernan@marketing-partners.com or
Claudia Viek at cviek@microbiz.org.
asbcouncil.org/webinars

4. Upcoming Events
July 20 Event
Sustainable Business Panel at The Republican National
Convention
July 26 Event
Sustainable Business Panel at The Democratic National
Convention
asbcouncil.org/webinars

5. Steve King, Principal, Emergent Research
Steve King is a Partner at Emergent Research. Steve's current research
and consulting is focused on the future of work, the rise of the
independent workforce and the impact of Big Data on small businesses.
Steve has extensive consulting, marketing and general management
experience with both large and small companies. Steve has served as
vice president of Corporate Marketing for Macromedia, vice president and
general manager of Asia Pacific for Lotus Development Corporation and
vice president of marketing for Isys Corporation.
asbcouncil.org/webinars

6. THE GROWING GIG ECONOMY
Steve King
Partner
Emergent Research

7. 7
ALTERNATIVE WORK RELATIONSHIPS
GROWING
Source: The Rise of Alternative Work Relationships & the Gig Economy

8. 8

9. THE ONLINE GIG ECONOMY IS SMALL,
BUT GROWING RAPIDLY
(70% OF THE INDEPENDENT GIG WORKERS ARE PART-TIME)

10. Claudia Viek, CEO, California Association
for Micro Enterprise Opportunity
Claudia Viek has served as CEO of CAMEO, the California network of
micro business assistance and lenders, since 2007. She has been a pioneer
in both the Micro Enterprise and business incubation fields in California. She
is the founding Executive Director of the Renaissance Entrepreneurship
Center in San Francisco, an award winning training, financing and business
incubation program. Claudia is a board officer of the Assoc. for Enterprise
Opportunity past President of the San Francisco Bay Area Chapter of
NAWBO.
asbcouncil.org/webinars

11. The New Era
Entrepreneur
Claudia Viek, CEO, CAMEO

12. THE FIVE C’S OF THE
ENTREPRENEURSHIP ECOSYSTEM

13. COACHING
• Small Biz Development
Centers
• Women’s Biz Centers
• Nonprofit
Entrepreneurship
Programs
• BusinessAdvising.org
• Micro Mentor

14. http://www.microbiz.org/cameo-membership/map-of-microlenders
CAMEO members: CDFI’s and non-profit community-based lenders
CAPITAL

15. CONNECTION

16. COACHING+CAPITAL+CONNECTION=SUCCESS
When entrepreneurs receive support and
business assistance:
– The average job creation for start- ups is two
jobs (or the equivalent of 2 jobs) in addition to
the owner over 36 months.
– Eighty percent of client start-up businesses
survive (and thrive) the first three-to-five
years.

17. CULTURE

18. CLIMATE

19. RESOURCES
• State of Independence Report, MBO Partners
https://www.mbopartners.com/state-of-independence
• DIY Economic Development
Heidi Pickman and Claudia Viek, IEDC Economic Development Journal
http://www.iedconline.org/documents/members-only/do-it-yourself-
economic-growth/
• Grow Your Own Guide,Federal Reserve Bank of Kansas City
https://www.kansascityfed.org/publicat/community/gyo/gyo-guide.pdf
• A Grassroots Approach to Economic Development, BALLE
https://bealocalist.org/grassroots-approach-economic-development
• The Solo City 2016 Report; TheSoloProject.com

20. • Provide business leaders to testify at hearings and briefings
• Develop policy recommendations
• Advocate for policies at federal and state levels
• Change how the media reports on “What Business Thinks”
(write/place op-eds)
• Craft business cases to support legislation
• Fly-Ins
Working with ASBC
Richard Eidlin
reidlin@asbcouncil.org
1401 New York Avenue, Suite 1225
Washington, D.C. 20005