Mari Kate Costin ASBPE

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Erin Hallstrom

Business Actualités & Politique

Injecting Online into Your Print Sales Model February 29, 2008

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BtoB Magazine Survey: Key Findings* ,[object Object],[object Object],*BtoB Magazine: Nov/Dec 2007 and Jan/Feb 2008 Survey to B-to-B Marketers

Online Marketing Spend Increase ,[object Object],[object Object]

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eSales Focused Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

(C) Reed Business Information 2007 Why Customers are Hesitant to Buy eMedia? X X Podcasts X X X Videos X X X Microsites X X X eNewsletters X X Online Display Ads Driving Traffic to Client Site X Surveys X X White Papers X Blogs X X Webcasts Lead Generation Branding / Product Awareness

LEADERBOARD SKYSCRAPER ONLINE DISPLAY ADS BOOMBOX

eNewsletters Daily Weekly Monthly Advertorial Editorial

Communication Methods Used Vary Throughout the Buying Process

Audience Comparison Magazine/eNewsletter Combined Total Reach = 170,698 Unique eNewsletter Circulation 30,698 Unique Magazine Circulation 109,920 Magazine Total Circulation 140,000 eNewsletter Total Circulation 60,778 Common Magazine/eNewsletter Circulation 30,080

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