1. Matt Smyth
As the Director of User
Experience, Matt’s a
web wizard who knows
how to balance user-
friendly technology with
eye-catching design.
During his 10 years in
the tech world, Matt
was responsible for
creating some of the
first iPhone and Twitter
apps.
Welcome to
Web Design for Non-Web Designers
we will be starting in a few minutes
Colin M. Roth
A branding and
marketing expert
specializing in digital
promotions. Colin
incorporates the latest
marketing trends and
research into his
campaigns, often
performing A/B tests
and analyzing the
results, maximizing
conversion rates
2. Website Design for Non-
Web Designers
Website Design for Non-Web Designers
3. Ask us questions!
(we won’t bite, promise)
We will try to answers them in
real time, any we don’t get to in
the webinar we will answer
after.
Website Design for Non-Web Designers
4. Colin M. Roth
Digital Marketing Manager
croth@asicentral.com
Who are we?
Matt Smyth
Director, UX
msmyth@asicentral.com
Website Design for Non-Web Designers
5. Poll: How do you design your
website now?
1.Squarespace/Weebly/Shopify
2.ESP Websites for Suppliers
3.We paid someone to design it for us
4.We created one internally
5.I don’t have a website
Website Design for Non-Web Designers
6. Anyone can design a website,
all you need is pen and paper
Website Design for Non-Web Designers
13. Okay… So What’s The
Important Stuff?
1.Don’t add every category, focus on the
important ones
2.Make sure you have a clear navigation
hierarchy
3.Fixed navigation is better for the user
Website Design for Non-Web Designers
18. Okay… So What’s The
Important Stuff?
1.Split up your products into a few major
categories
2.If you have a special, put it in the
forefront of your homepage
3.Use your homepage to feature
inventory you’re trying to get rid of
Website Design for Non-Web Designers
21. Tell Your Story, on a Separate Page
Website Design for Non-Web Designers
22. Okay… So What’s The
Important Stuff?
1.You need to showcase your story, just
not always on the homepage
2.Break your story up with pictures and
short paragraphs
3.Show your pretty face off
Website Design for Non-Web Designers
27. Okay… So What’s The
Important Stuff?
1.Search is crucial for success
2.Make sure your product results are
correct
3.ESP Websites have a cool plug that
does all this for you
Website Design for Non-Web Designers
31. Okay… So What’s The
Important Stuff?
1.Let users know when they do
something right – great way is with
hover animations
2.Don’t go over board with animations, it
will ultimately destroy your website
Website Design for Non Web Designers
36. Okay… So What’s The
Important Stuff?
1.Your landing page for an ad should go
to a specific page
2.Sending users to a product page is the
best way to close a sale
3.Reference where the user came from
Website Design for Non-Web Designers
39. Okay… So What’s The
Important Stuff?
1.Your homepage should be similar to
your product page
2.Use the same font, colors, ect.
3.Try to include the same amount of
information for each product
Website Design for Non-Web Designers
40. We will spend the
remainder of the time
answering your questions!
That’s
All
Folks
