Tech innovation s1

Technology and Innovation
Management:
S1 Introduction
Dr Raj C Thiagarajan
To
SIBM SIII MBA Students

ATOA Scientific Technologies
Engineering Simulation For Innovation

TIM
• Introduction
• Session Plan

• Technology and Innovation overview
– Foundation
– Tools
– Major Trends
– Practical perspectives
– What is in for a CTO?

• Assessment plan and assignments

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 2

Instructor:
Raj C Thiagarajan

Current
MD, ATOA Scientific Technologies Pvt Ltd

Passionate about Technology and innovation.

22 + years of Global industrial and academic experience
in developing innovative products and technology.

Commercially successful and proprietary products for
both short and long term technology management.
Mail :
Raj@atoastech.com
+ Patent and Publications Leadership. Visit :
www.atoastech.com
Connect:
http://in.linkedin.com/in/ctraj
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Overview
No. Topics Learning Outcome Reading References
1 Management of Technology Scope of the Course and an overview of the subject Management of Technology and
Innovation: A Strategic Approach – White
and Innovation – Overview & Bruton, Chapter 1
2 Managing Creativity and Learn the fundamental of innovation concepts and foundation Managing Creativity and innovation
Harvard Business Essentials
innovation for value creation.
3 Technology tools for innovation Learn Concurrent, reverse, value engineering concept and tools Engineering and technology management
tools and applications, B.S. Dhillon
to facilitate successful innovation. Chapter 8 and 9.
4 Process of Technological Analyze the dynamics of innovation and diffusion based Managing Technology and Innovation for
Competitive Advantage – V.K. Narayanan
change technological changes – Chapter 3 and 4
5 Technology intelligence and Learn the process of gathering technology intelligence for making Managing Technology and Innovation for
competition strategic decisions .Analyze the influence of technology on – Chapter 5 and 7
competition
6 Technology management tools Learn to use idea, project and technology management tools for Engineering and technology management
tools and applications, B.S. Dhillon
decision making.
7 Technology Road map Learn the overview and Development of technology road map for Technology road mapping: linking
technology resources to business
science and technology driven companies. objectives, Robert Phaal et.al, Cambridge.
8 Technology Strategy models Learn the principle involved in formulating and implementing a Managing Technology and Innovation for
technology strategy. – Chapter 8 and 9
9 Organizing for Innovation Analyze the critical issues involved in the choice of organizational Managing Technology and Innovation for
form for implementing technology management. – Chapter 13
10 Intellectual Property Strategy Understand ways to protect the knowledge assets that constitute Managing Technology andV.K. Narayanan
Competitive Advantage –
Innovation for

and management the basis of competitive advantage. – Chapter 14
11 Technology Deployment in Learn the process of new product development – the strategic, Managing Technology and Innovation for
New Products technology and operational phases. – Chapter 11 and 12
12 Technology management group Application of concepts learned for your own assignments and Research relatedservices industry
and Engineering
to Renewable energy

presentation and discussion. group projects + Evaluation


Origin
• Why are we here?

• Theologist
• Philosopher
• Scientist
– Physics, Chemistry, Bio, mathematics….
• Engineers
– Civil, Mechanical, Electrical, Electronics..
• Technologist


Fundamental Forces and Models
Forces
• Gravity
• Electromagnetic
• Weak nuclear forces
• Strong nuclear forces

Models
• Newton's Classical mechanics
• Maxwell Electromagnetic equation
• Quantum mechanics
• String Theory
• M Theory


A journey through scale

© ATOA Scientific Technologies www.atoastech.com Engineering Simulation For Innovation 7

Unity Ecosystem

Products

• Quarks Components

• Atoms Materials

• Molecules Molecules

• Materials Atoms

• Structures Quark

• Building Systems
• Ecosystem
• Planet Earth
• Solar System
• Universe
• Galaxy


Material Unity
• The bottom line is Unity


Technological Environment
• You are not alone! Economic
Political
– Your company Social

– Task Environment Macro
– Industry Environ
ment
– Macro Environment

• Task Environment Industry
– Customer
Task
– Suppliers Environment

– Competitors
– Associations Firm


Basic Definition
• Science
Knowledge arranged in an orderly manner especially knowledge obtained
by observation and testing of facts.
• Engineering
The application of science for the control and use of power especially by
the use of machines.
• Technology
Study, mastery and utilization of manufacturing and industrial methods.
Systematic application of knowledge to practical tasks in industry.
• Management
The organization and coordination of activities to achieve the defined
organizational objectives in accordance with certain policies.


New Knowledge to Commercialization
Science Engineering Technology Products/ Process

Basic / Applied Industrial Commercialization
Research Research

Universities Corporate R&D Corporation
Govt Labs Entrepreneurs Private companies
Startups
MIT, AT&T Microsoft Apple
IIT GE TCS, Infosys, Samsung
NASA, Ranbaxy, Wipro Marico
CSIR Tata motors Google Toyota


The Engineering Process

MATERIAL ENGINEERING PROCESS PRODUCT

The Traditional Engineered Process
Conceptual Design Fabrication Assembly Testing

The Simulation Based Engineered Process
Mathematical Virtual Testing for
Predictive
Computational product/ Validation &
Processing
Design system verification

Transformation of Material into Useful Products
FIRST TIME RIGHT
Opportunity for Value creation

© ATOA Scientific Technologies www.atoastech.com Engineering Simulation For Innovation 13

Materials Technology
Nano Functional
technology Materials

Metals Insulators Plastics
Glass
Ceramics Polymers Ceramics
Semiconductors
Composite Silicon (Si)
Gallium Arsenide (GaAs)
Indium Phosphide (InP)
Smart Gallium Nitride (GaN)
Materials
Natural
Foam Silicon Carbide (SiC)
materials
Metals Copper
Gold
Silver
Tungsten


Technology Adaptation
• Aerospace
• Medical
• Automobile
• Industrial
• Building and Construction
• Packaging

• Safety critical to Mass
Production
• Cost comes down over time


Technology Management Definition
• Management of technology links engineering and
management disciplines to plan, develop and implement
technological capabilities to shape and accomplish the
strategic and operational goals of an organization.
– National Research Council definition

• Management of Technology Focus
– Create Value
– Innovate
– Customer experience (internal and external)


Industrial Technology Drivers
• Past:
• Manufacturing – Mass production: Ford
• Marketing - Good selling: FMCG
• Quality – Six sigma : Motorola, GE
• Present :
• Services Economy : Tech companies
• Future:
• Creative Economy
• India and Innovation


Technology Forms
• Product Technology
– Physical
– Basic needs

• Process Technology
– Manufacturing
– Services
– Business methods


Industrial Value Chain
• Margin

Infrastructure
Sourcing

In Out Marketing
Operations Services
Logistics Logistics and Sales

Human Resources
Technology Development

• Core activities
• Support activities


Technology commoditization
• Information flow
• Data: Info: Knowledge: Wisdom

• Globalization
• Shrinking world: Global sourcing: Best talent

• Cycle time
• Shorter product life cycle: Global Launch:

• Proprietary Innovation


Technology Timeline
Prehistoric: Shelter, Tools, Pottery, Textile,
Wheel
Arch Bridge

9: Gun powder
12: Mariners Compass
13: Paper Making
15: Printing Press
17: New paper
18: Arc lamp, Stem locomotive,
Automobiles
19: Transportation : Polymer: Jet Engine:
Composites: www: Mobile: Also Refer:
http://www.fastcompany.com/1700974/innov
ation-timeline


Emerging Technologies 2011
Social Indexing Homomorphic Encryption
Facebook remaps the Web to Making cloud computing more
personalize online services secure
Smart Transformers Cloud Streaming
Controlling the flow of electricity Bringing high-performance
to stabilize the grid software to mobile devices
Gestural Interfaces Crash-Proof Code
Controlling computers with our Making critical software safer
bodies Separating Chromosomes
Cancer Genomics Precise way to read DNA will
Deciphering the genetics behind change how we treat disease
the disease Synthetic Cells
Solid-State Batteries Designing new genomes could
High-energy cells for cheaper speed the creation of vaccines
electric cars and biofuel-producing bacteria

From: http://www.technologyreview.com/tr10/

Emerging Technologies
• Agricultural: Vertical Forming
• Bio: Genetic Engineering, Stem cell, Nano medicine
• Brain: Neuroinformatics
• Energy: Biofuels, Ultra capacitor, wireless energy transfer
• Electronics: 3D display, spintronics, graphene
• Materials: Nano, meta, Super lightweight
• Transportation: Space plane, Alternate fuel
• Manufacturing: 3D printing, Molecular assembly
• Technology: Nano Bio Info and Cognitive Convergence
• Unity


CTO
• Technology + Management
• Evolved from Manager to Director to CTO
• Resources to Technology
• Long term and Short term
• Change Agent
• Value creation

• Technology competitiveness enabler


S2 Managing Creativity and innovation

• Information flow
• Data: Info: Knowledge: Wisdom
• Globalization
• Shrinking world: Global sourcing: Best talent
• Cycle time
• Shorter product life cycle: Global Launch:
• Growth
– Volume, Price premium

• Invention to Innovation:
– Proprietary Innovation


S3 Engineering Tools
• Concurrent Engineering

• Simulation driven Engineering

• Value, reverse, reengineering

• New idea generation tools, TRIZ.


S4 Technological Change Process
• Innovation
– Drivers
– Process
– Technology Evolution
– Characteristics Maturity

Adoption Rate
Growth
• Diffusion
– S curve diffusion Introduction
– Innovation adoption
Time
– Drivers


S5 Intelligence and competition
• Competitive Edge
– First/ Fast/ Follower

• Publications
~1 year old
• Patents
~2 Year old

• Competition is active with 1 or 2
year head start


S6 Management decision tools
• Idea/ project Valuation

• Forecasting/ Assessment

• Project Evaluation

• Product life cycle costing

• Product pricing


S7 Technology Roadmap
Time Line

• Linking Technology resources to Business/ Market
• M1 M2 M2
business objectives
Product/Services
• Bridges commercial and Technological • P1 P2 P3
perspectives Technology
• Align technology to product and market • T1 T2 T3
Technology

Breakthrough
Evolutionary Technology
Current Technology
Past Technology
Technology
Hand wound Digital GPS Enabled Biochip Time
Health Check Implants Products
Automatic Solar
Mobile
Enabling Technology Technology

S8 Technology Strategy
• Technology Choices
• Key principles
• Framework for strategy formulation

• In-house R&D
• Portfolio of technology
• Collaboration
• Open innovation
• Outsourcing


S9 Organizing for Innovation
• Organization structure for Innovation

• Hierarchy, Flat

• Make or Buy

• Open vs Internal

• Idea management system

• Motivation


S10 Intellectual Property
• Protecting your technology
• Technology knowhow
• Trade secrets
• Patents
• Publications
• Copyrights
• Trademarks

• IP strategy
• Monetizing, Licensing
• Competitive Edge


S11 NPI Idea Feasibility Preliminary design Final design Pre production Post production Commercialization After Service

• New product / Process
Introduction plan

• Technical and
manufacturing readiness
review
Scope Feasibility Pilot Production Post
Final Design
production
(T1) (T2) (T3) (T4) (T5) (T6)

• Toll gates (Technical,
• Customer • Project team • Final product • Execute pre pilot • Execute • Start production
• Technical • Preliminary Design• Final process builds • Commercialization• Assesses CTQs
• Commercial • Process Design • Design • Assess Pilot plan • Assess plan
• Competition • CTQs Specifications • Equipment • Quality plan • Post production

Quality, Production) • Concept Design
• Funding
• Tool and model
files
readiness • Production
• Material readiness technical review
review

• Product/ idea pipeline


Evaluation Plan

1. Assignments : 20%
2. Group Project : 30%
3. Class Test : 30%
4. Quizzes: 10%
5. Cases: 10%


Individual Assignment
• Play the role of a CTO
– Develop a technology road map for a renewable or engineering services
company of your choice.
– Develop both short term and long-term plan
– Present a 2-3 page presentation and a short executive summary.
• Suggested Steps
– Select a company of your interest.
– Collect the basic company details (Finance, management team, Vision,
mission, History, Values, etc)
– List the market segment details
– Review of current product offering
– Discuss about the current technology
– Plan and if possible propose future technology needs
– Complete the road map by integrating above inputs
– Present your results for evaluation.
– Due from 8th session onwards

Group Project
• Integrate your individual assignment into group project.

• Play the role of Industrial growth Associations
– Renewable Industry
– Engineering Services Industry

• Technology road map for the industry:
• Suggested Steps
– Review and select and industry advisory or regulatory body ( e.g
NASSCOM, The Indian Renewable Energy Development Agency IREDA)
– Understand and list the role of the technology advisory body
– Review the current status of the industry (Market and Technology)
– Brainstorm as team about the future growth requirements of the industry.
– Present your group findings as technology roadmap .
• Maximum 10 page presentation and an executive summary report.
• Completed before 12th session.

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