Contenu connexe Similaire à Tech innovation s2_invention to innovation (20) Tech innovation s2_invention to innovation2. TIM –S2: Managing Creativity and innovation
• Why
• Invention/Innovation
• Types of innovation
• Innovation process
• What and How
• Product/ Process innovation
• Managing for innovation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 2
3. History of Industrial Drivers
• Past:
• Manufacturing – Mass production- e.g, Ford
• Marketing - Good selling – e.g., FMCG
• Quality – Six sigma – e.g., GE
• Present :
• Services, Knowledge economy – GE and Tech
companies
• Future:
• Creative Economy
Breakthrough Innovation are must for leadership
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 3
4. Inspiration from Nature
• Nature
perfected
the art of
innovation.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 4
5. WHY
• Advancing technology
• Changing environment.
• Changing industrial structures and strategies
• Evolving society, customer desires
• Competitors improve their products, processes and
services.
• Customers stop buying your old products and services so
you need to replace them and add new products and Maturity
services
Adoption Rate
• Life cycle of product Growth
Innovation
• Company profit/revenue increase – Business Growth
Drivers Volume and Price Introduction
– Increase Volume
– Increase Price: Prize premium only by innovative
products… Time
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 5
6. Market
Value
Why Equity financial Intellectual Elements of
Capital Capital
Intellectual Capital
Organizational Customer Human
Capital Capital Capital
• Balance sheet
hardly reflect any Process Customer Base
intangible assets. Capital base Value
Culture Relationship Relationship
• Move towards
quantifying
Innovation
intangible assets Capital
• Value creation-
increasing value of
intangible assets*
* Mike Tansey, Bob Stembridge, The challenge of sustaining
the research and innovation process, World Patent
Information, 27, pp 212–226, 2005.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 6
7. Invention/Innovation
• Thinking and doing.
• Proposing and executing
• Appropriate - useful and actionable.
• Influence the business product.
• Customer experience creation.
• Invention: All about IDEA
• Innovate: Make it work
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 7
8. Innovation process
• Idea Generation
• Idea Evaluation
• Idea implementation
• Commercialization
Idea
Idea Generation Idea Evaluation Commercialization
implementation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 8
9. What
Idea Invention
Innovation
Awareness
Incubation
Illumination
Verification
Implementation
Marketing and
Selling
Customer
value
creation
After, Creativity and the Innovation Process, White rose center for enterprise
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 9
10. Staged Innovation development process
Consumer problem & needs exploration
Idea
Idea generation 25-30
Concept developments 15-20 Feasibility
Business Analysis 8-10
Prototype development Pre NPI
Plant scale up
Market testing 6-8
Commercialization 4 NPI
Post –Launch checkup 2
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 10
11. How
Innovation is Hard work Teamwork and No HIGHWAY
Some data:
Only 10 % of inventions made into products
Only 10% of products succeeded in the market
Failure rate of innovation is high
To get around this problem fail fast, Or Have more of them.
Three ways to Innovate
Solve your current problems creatively.
Think weird, Infuse new ideas.
Access and absorb external research discoveries
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 11
12. Individual Creativity
• “Isolation breeds diversity”
Most life is considered to have come from a
common root.
However at some point in time, the insect
eye and the vertebrate eye diverged on
their evolutionary pathways.
As a result, 2 quite different types of eye
have evolved. Each of which fulfils their
requirements.
This divergence also occurs in the creative
process when working in isolation.
Adopted from Creativity and the Innovation Process, White rose center for enterprise
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
13. How for Manager
• Mindset / Opportunity
• Physical Environment
• Freedom
• Project Boundaries
• Uncertainty
• Feedback
– Like
– Concerns
– Suggestion
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 13
14. Collective Creativity
• “Two heads are better than one”
• While the American Indian
was undoubtedly a more
skillful horseman than the US
cavalryman, the group
working of the cavalry
overcame the skills of the
individual Indians.
• “The whole is greater than the
sum of the parts.”
Adopted from Creativity and the Innovation Process, White rose center for enterprise
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
15. Innovative Idea @ work
Motivational Factors
• Expertise
• Creative thinking skills
• Motivation
• Intrinsic
• Internal desire
• Personal sense of challenge
Least Most
• Extrinsic important important
Source: “ Winning new product and service Practices,
• Outside a person Kuczmarski & Associates Inc.
• Carrot or a stick
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 15
16. Barrier to Innovation
• Fear of trying
• Fear of risk
• Fear of change
• Fear of being laughed at
• Fear of making mistakes
• Fear of appearing stupid by proposing something that is not possible
• Fear of showing ignorance
• Fear of showing personal thoughts
• Fear that personal ideas are so easy to copy they can not be shared with colleagues
• Jealousy of colleagues
• Never done before, don't know how to do
• Holding on to past successes
• People feeling indifferent and apathetic about their work
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 16
17. Barrier and Bridge
Hierarchy Merit
Bureaucracy Autonomy
Anonymous Familiar
Clean Messy
Experts Players
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 17
18. Types of Innovation
• Incremental
• Evolutionary
• Revolutionary
Tradational Evolutionary Revolutionary
Benefits Incremental Substantial Breakthrough
Idea Idea Spark Idea Flame Idea Explosion
Execution Just Talk Walk the talk Walk the walk
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 18
19. Product , Process Innovation
• Product Innovation
– Mobility
– Communication
– Infrastructure
– Healthcare
Innovation Impact
– Entertainment
• Process Innovation
– Services
– Manufacturing Time
– Business method
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 19
20. Breakthrough Innovation
• Break through ideas for
Revolutionary Innovation – The
need of the hour for Breakthrough
product /process development.
Breakthrough
Magnitude of change
• Challenge the dogmas and the
orthodoxies of the incumbents.
Substantial
• Spot the trends that are already
changing but have gone unnoticed
Incremental
• Unique Customer experience
Profits
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 20
21. Breakthrough product examples
• Digital Camera
• Apollo Digital X-ray panel
• email
+ Innovation
e-mail
Adopted from Creativity and the Innovation Process, White rose center for enterprise
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 21
22. Breakthrough Service examples
• Dell : Distribution model
• Low cost airlines
• Itunes
• Online sales
• Apps
• ….
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 22
23. Growth opportunity
• New Markets
• New technology
• New Policy
• Sector
• Size Need
• Life cycle
• Degree of Novelty Creative
Reactive
Passive
Ability to change
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 23
24. Creating a Innovative culture
• Diversity
• Learn from mistakes
• Listen
• Encourage multiple point of views.
• Interdisciplinary
• Encourage risk
• Just Play
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 24
25. Innovator Benchmark
• Thomas Edison
• 14 member team
• 6 years
• 400 patents
• Telegraph, telephone,light bulb..
• Legendary inventors is often a team in disguise
• Edison is in reality a collective noun and means the work of
many men.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 25
26. Solve Tomorrow’s problem
• If you solve yesterday’s problem, you will develop today's
technology.
• If you solve Today's problem you will develop Tomorrow’s
technology.
• If you solve Tomorrow’s problem then you will develop
future technology.
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 26
27. Play innovation ( Innovator)
Three ways to Innovate
Solve your current problems creatively.
Infuse new ideas, Breakthroughs.
Access and absorb external research discoveries
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 27
28. Orgn. Building blocks
1. Innovation vision
2. Strategy
3. Technology and innovation portfolio
4. Design a staged development process
5. Form innovation teams
6. Establish reward systems
7. Measure progress and returns
8. Infuse innovation norms and values
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 28
29. Innovation Growth Options
• Technology Vs Market
Technology
Market Core Adjacent New
Core Grow Grow JV
Adjacent Grow New New
Venture Venture
New JV New Acquire
Venture
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 29
30. Measure Innovation
1. Survival rate
2. Success or hit rate
3. R&D innovation effectiveness ratio
4. R&D innovation emphasis ratio
5. Innovation sales ratio
6. Newness investment ratio
7. innovation portfolio mix
8. Process pipeline flow
9. Innovation revenue per employee
10. ROI
Innovation indices
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 30
31. Theory of inventive problem solving
Principal TRIZ Findings
1) Solutions come from a small number of inventive
principles
2) All technology evolution trends are predictable
3) Major innovations emerge from outside the industry
sector in which they are to be deployed
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
32. TRIZ Evolution Trends
• Increasing ‘Ideality’ (‘Value’)
• ‘Trimming’
• Dynamization
• Segmentation
• ‘Mono-Bi-Poly’ Systems
• Rhythm Co-ordination
• Action Co-ordination
• Controllability
• Introduction of Additives
• Geometric Evolution of Linear Structures
• Geometric Evolution of Volume Structures
• Evolution towards micro-scale
• Decreasing Human Involvement
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management