THIS PRESENTATION IS ABOUT THE INTEGRATED MARKETING COMMUNICATIONS STRATEGY ADOPTED BY L'OREAL PARIS

2. L’Oreal Paris is one of the leading
cosmetic brands in the world,
with segmented product offerings
in over 130 countries and a net
worth of a whopping $96.74
billion !

3. THE MILLION DOLLAR QUESTION-
How did L’Oreal Paris achieve
such magnanimity of success ,
and what led to the exponential
increase in its sales and its
brand value?

4. The answer to this question is…...

5. How did L’Oreal Paris implement the
integrated marketing
communications
strategy to become such
a sensational success?

11. The L’Oreal Paris Women of Worth awards

17. THE L’OREAL PARIS WEBSITE IDENTIFIES WITH THE BRAND’S INTRICATE ASSOCIATION WITH BEAUTY & GLAMOUR

18. CONCLUSION
THE INTEGRATED MARKETING COMMUNICATIONS STRATEGY, CONSISTING
OF TV AND PRINT ADVERTISEMENTS, EVENTS AND DIGITAL MARKETING,
THAT HAVE BEEN ADOPTED BY L’OREAL PARIS, HAPPENS TO BE A
HUGE CONTRIBUTOR TO THE BRAND’S UNPARALLELED SUCCESS, AS
THIS STRATEGY ALLOWS THE BRAND TO REACH A WIDER SPECTRUM OF
CONSUMERS FROM ALL PARTS OF THE WORLD, IN AN EXTREMELY
IMPACTFUL MANNER, WHICH EVENTUALLY TRANSLATES INTO A
HUMONGOUS INCREASE IN THE SALES AND REVENUE FIGURES
OF THE BRAND.

19. DISCLAIMER
THIS PRESENTATION WAS CREATED BY AYASMITA KAR
DURING A SUMMER INTERNSHIP PROGRAMME
IN MARKETING WITH PROF. SAMEER MATHUR,
OF IIM LUCKNOW.