Prime Minister Narendra Modi visited Chhattisgarh on February 21st, 2016. The Chief Minister's Office and Health Minister's social media coverage of the event reached over 25 lakh users. They carried out activities before, during, and after the event. Key hashtags like #PMVisitsCG trended nationally. The Prime Minister also tagged the official account of Naya Raipur. It was the first time an event was broadcasted live on YouTube from the CMO. The social media coverage of the visit was widely successful.

1. P M N A R E N D R A
M O D I ’ S
C H H AT T I S G A R H
V I S I T
S O C I A L M E D I A
C O V E R A G E B Y
C M O & H C M
S U N D A Y , 2 1 S T F E B R U A R Y 2 0 1 6

2. EXECUTIVE SUMMARY
• 4 K E Y W O R D S T R E N D N AT I O N A L LY
• P M O I N D I A C A R R I E D O U R T W E E T S
• E V E N T A C T I V I T I E S W E R E C A R R I E D O U T I N 3
P H A S E S - P R E , L I V E A N D P O S T
• P M N A R E N D R A M O D I TA G G E D O F F I C I A L
A C C O U N T O F N AYA R A I P U R ( N R D A )
• N AT I O N A L M E D I A P I C K E D O U R T W E E T S
• F O R T H E 1 S T T I M E A N E V E N T WA S B R O A D C A S T E D
L I V E O N Y O U T U B E F R O M C M O
• R E A C H : 2 5 L A K H + U S E R S
• 1 5 0 + T W E E T S F R O M C M O A N D H C M
• W H AT S A P P V I R A L R E A C H : 5 0 , 0 0 0 +

3. 4 KEYWORDS TREND NATIONALLY
• #PMVisitsCG – 2nd Position
• Naya Raipur – 8th Position
• Maa Kunwar Bai – 7th Position
• Chhattisgarh – 10th Position

4. PMO INDIA CARRIED OUR TWEETS

5. NATIONAL MEDIA PICKED OUR
TWEETS AND IMAGES
& Many More…

6. PM NARENDRA MODI TAGGED NAYA
RAIPUR’S OFFICIAL ACCOUNT

7. PRE-EVENT
ACTIVITIES
O N E W E E K P R I O R TO T H E E V E N T

8. COVER CHANGED

9. POSTS ABOUT PM’S VISIT

10. BANNER ON WEBSITES

11. REAL TIME
ACTIVITIES

12. 12 MEMBER TEAM WORKING FOR THE
LIVE ACTIVITIES DURING PM’S CG VISIT

13. POSTINGS STARTED FROM 7 AM IN
THE MORNING

14. EVENT WAS BROADCASTED LIVE ON
YOUTUBE

15. LIVE TWEETS FROM
@CHHATTISGARHCMO

16. LIVE TWEETS FROM
@CHHATTISGARHCMO

17. VIRAL POSTS

18. VIRAL POSTS

19. CONCLUSION POSTS FROM HCM

20. VIDEO LINKS OF THE EVENT WERE
POSTED AND SENT VIA SMS

21. POST-EVENT
ACTIVITIES

22. HQ EVENT IMAGES WERE POSTED

23. ALBUMS ON WEBSITES

24. SHORT VIDEOS OF THE EVENTS WERE
POSTED

25. GRAPHICS BASED ON INAUGURATED
SCHEMES AND PROJECTS WERE POSTED

26. STATISTICS

27. • Reach: 25 lakh+ users
• 500+ Users tweeted with
#PMVisitsCG on 21st Feb
• 2,000+ posts done with
#PMVisitsCG
• 150+ Tweets from CMO and HCM
• 2,000+ Video Views
• 100 Retweets by National Media
• WhatsApp Viral Reach: 50,000+

28. THANK
YOU