2. TARGET
MARKET
Age group: 18-55
Who are looking to
color their homes
Newly wedded
couples
People making house
from saving
People switching
from rural area to
urban towns
3. Campaign Objectives
-To create awareness about the benefit and attributes of
elite paint.
-To create an emotional attachment with the consumer.
-To make it as first choice over Berger and Asian paint.
4. THE BIG IDEA
To approach the target market
with an emotional and rational
approach to make elite paint their
first choice of paint for coloring
house.
