1. 1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1
Aaron Friedman, SEO Manager
SPARK, an SMG company
Link Building After Penguin

2. 2 @aaronfriedman
I Am Aaron Friedman
Who Am I?
SEO Manager at Spark Communications
Married w/ 2 kids
I Like Meme’s (which you will soon see)
I Like Building Relationships

3. 3 @aaronfriedman
Lets Get something Straight
Link Building
Is Not About
Getting A
Link…

4. 4 @aaronfriedman
Link Building Is
About Convincing
Someone You
Don’t Know To
Take A Real
World Action
That Benefits You

5. 5 @aaronfriedman
But It’s
Not So
Simple
http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-me-maybe.jpg

6. 6 @aaronfriedman
Google Sent Out
Their Army

7. 7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg
LOTS OF WEBMASTERS WERE PISSED!
a real webmaster

8. 8 @aaronfriedmanThe Webmasters Were All Wrong.

9. 9 @aaronfriedman
Old Link Building Is
A Broken Model
http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broken-Superhero-without-glue.jpg

10. 10 @aaronfriedman
Earn Links To
get Relevant
Traffic
High PR
Links will
help ranking
Anchor Text
Links for
Ranking
Authoritative
links w/
balance of
Anchor Text
Don’t Do all
that if its not
natural
Engines Are Reshaping What It Means To Build Links
Idea Concept: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday

11. 11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=1464
Link Building Is Out…

12. 12 @aaronfriedman
Relationship Building Is In

13. 13 @aaronfriedman
Sounds all good and Fun, Right?

14. 14 @aaronfriedmanLife Ain’t a Fairytale
Harsh Reality

15. 15 @aaronfriedman
This
S#*T is
Hard!

16. 16 @aaronfriedman
We Are
Into
This,
Right?
http://www.ebay.com/itm/Cute-Little-Panda-Bear-Hello-Refrigerator-Tool-Box-Magnet-/261104146711

17. 17 @aaronfriedman
It Has
Changed.
Not All
Content Is
The Same

18. 18 @aaronfriedman
Need Hacks To

19. 19 @aaronfriedman
1. Develop Incredible
and Useful Content
Need Hacks To

20. 20 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
Need Hacks To

21. 21 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks To

22. 22 @aaronfriedman
1. Develop Incredible
and Useful Content
2. Reach Warm Leads
3. Convince Others to
Link To Us
Need Hacks To
SO
LETS
DO
THAT!

23. 23 @aaronfriedman
But first
I Have A Question…

24. 24 @aaronfriedman
Do You Know Where
Babies Come From?

25. 25 @aaronfriedman
Do You Know Where
Babies Come From?
(It Has Everything To Do With Relationship Building)

26. 26 @aaronfriedman
Build A Persona
(see what I did there)

27. 27 @aaronfriedman
Use:
Nielson
Pinterest
and the like

28. 28 @aaronfriedman
Create Content

29. 29 @aaronfriedman
WHAT
USER IS
LOOKING
FOR
WHAT
THE
PAGE
DELIVERS
This is
Where
YOU
WIN
This is SEO
Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday

30. 30 @aaronfriedman
Twitter Longtail Methodology
http://searchengineland.com/how-to-prioritize-the-long-tail-
with-twitter-118434

31. 31 @aaronfriedman
Pinterest Bookmarklet A Tool That Gives You Users Who Use
Your Content already - Warm Outreach
http://digitalhighrise.com/pinterest-tool-and-bookmarklet

32. 32 @aaronfriedman
Identify People

33. 33 @aaronfriedman
The Old
Way??

34. 34 @aaronfriedman

35. 35 @aaronfriedman
LinkedIn
(but do it
right)

36. 36 @aaronfriedman
Twitter:
Use
Followerwonk
to search
bios

37. 37 @aaronfriedman
Or:
Listorious
Twellow
ExecTweets
TweetFind
Tweepi
TweepML
LocaFollow
ChirpCity
Nearby Tweets
Advanced Search
Lots of Options

38. 38 @aaronfriedman
Do Good *Meaningful* Outreach…

39. 39 @aaronfriedman
Sadly Jessica Alba,
Ellen and Rachel Ray,
are not really
emailing you.
</sigh>

40. 40 @aaronfriedman
And No Thank You
Roger Esteban
And My Name Is Not
Abraham, It’s Aaron

41. 41 @aaronfriedman
No

42. 42 @aaronfriedman
• Be genuine
• Tell them what’s in it for them
• Compliment and personalize, but
Don’t Over Do It
• Create Original Emails
• Don’t pretend to offer something you
aren’t
• Don’t be pushy
• Do not tell them the PR value
• Don’t use buzz words
We Need Good Positive Outreach
http://www.seomoz.org/blog/what-separates-a-
good-outreach-email-from-a-great-one-whiteboard-
friday
DO DON’T

43. 43 @aaronfriedman
You Will Get Your Link
Yay! A
Link

44. 44 @aaronfriedman
And Everyone Will Be Happy

45. 45 @aaronfriedman
CONGRATULATIONS!

46. 46 @aaronfriedman
CONGRATULATIONS!
I Just Oversimplified a VERY Complicated Process…

47. 47 @aaronfriedman
JUST REMEMBER
Develop Incredible and Useful
Content
Reach Warm Leads
Convince Others to Link To Us
3 Goals

48. 48 @aaronfriedman
Aaron Friedman
SEO Manager at
www.digitalhighrise.com
aaron.friedman@sparksmg.com
@aaronfriedman
+