The document discusses strategies for making websites work harder through search engine optimization (SEO) and proper semantic markup of content. It also provides tips for reaching more users with less effort by feeding content to the world across various platforms and getting content into people's hands. Specific recommendations include writing clean, well-marked up content; supporting various formats like mobile and social media; and publishing content in multiple locations online for wider discovery and distribution.

1. REACHING
MORE
FOR LESS

2. Decisions

5. ?

6. M A K E YO U R
WEBSITE
WORK HARDER

7. SEO

9. Pa ge Rank

11. <a href=”/my/page.html”>
amazing widgets </a>

12. /my/page.html
amazing widgets

13. Click here

14. The NAI has adopted a policy that
all NAI member companies set a
minimum lifespan of five years for
their opt out cookies. Click here
for more information.
Copy from http://www.networkadvertising.org/

15. The NAI has adopted a policy that
all NAI member companies set a
minimum lifespan of five years for
their opt out cookies.

16. All NAI member companies must
set a minimum lifespan of five
years for their opt out cookies.

17. Contextual

18. Content

19. Semantics
Content

20. Design
Semantics
Content

21. Interactivity
Design
Semantics
Content

22. Accessibility
Interactivity
Design
Semantics
Content

23. Semantics

25. Chattanooga, TN

26. Chattanooga, TN
abbreviation for “Tennessee”

27. Chattanooga, TN
abbreviation for “Tennessee”
<abbr title=”Tennessee”>TN</abbr>

29. Semantics
+

33. RE AC H I N G
MORE
FOR LESS
Rule #1
Author clean well, written copy
and mark it up semantically.

34. Social Media

35. 2
p objects
RSS vector icons

36. 30 free RSS vector icons

37. hootsuite.com
twitter feed
twitterfeed.com

38. twitter feed
twitterfeed.com
Social RSS
socialrevitalizer.com

39. RE AC H I N G
MORE
FOR LESS
Rule #2
Feed the world.

40. Mobile

41. Do I need an
iPhone App?

42. Probably not.

43. Native vs. Web

44. Platforms
Native Web
5 ≈1

45. Discovery
Native Web
Stores URL
Stores

46. Approval
Native Web
Required None

47. Update
Native Web
Review Instant

48. Sales Setup
Native Web
Included None

49. O ine
Native Web
Yup Yup

50. Geolocation
Native Web
Yup Yup

51. Multimedia
Native Web
Yup Yup

52. Push
Native Web
Yup Yup

53. Accelerometer
Native Web
Yup Yup

54. Full Screen
Native Web
Yup Yup

55. Phone Access
Native Web
Yup Limited

56. Hardware Access
Native Web
Yup Limited

57. Development
Native Web
$$$ $

58. Maintenance
Native Web
$$$ $

62. RE AC H I N G
MORE
FOR LESS
Rule #3
Get your content
into people’s hands.

63. Reaching More for Less
by Aaron Gustafson
More of the same:
http://adaptivewebdesign.info
http://easy-designs.net
http://easy-reader.net
http://aaron-gustafson.com
Slides available at
http://slideshare.net/AaronGustafson
This presentation is licensed under
Creative Commons
Attribution-Noncommercial-Share Alike 3.0
flickr Photo Credits
“Money” by aresauburn™
“In Search Of Lost Time” by bogenfreund
“Compost 06/08/2007” by suavehouse113