Increasing the Marketability Your Business's Website

Welcome
11 Ways to Market Your Business With a Website

-Aaron Jones

2013 Amjcraft.com Improving your website’s marketability

About Me
The Man Behind the Myth

Aaron Jones
I’m a student at Texas A&M university class of 2014. I have
been developing and designing websites for the past six
years and I currently work as a Front-end developer.

LinkedIn: amjcraft
Website: http://amjcraft.com


And who cares…
11 Ways To Market Your Business With A Website
Some?

• Provide a few tips and best practices when using social media
on your site.

• Explore how content effects your site’s marketability and tools
that can increase the effectiveness and scope of your content.

• Analyze what Search Engine Optimization should mean to you
and hopefully dispel some outdated .


Social Media
Our Web Strategy for
Centex New Media

- Your website should be a hub
from which you reach out to the
world through tools like Facebook
and Twitter.
Your website as
a hub, not an
extension


Social Media
Why fight for attention?

Wait? What Was I
here for again?

-People have short
attention spans. If you’re
unable to get them the
information they need,
you loss a customer.
Design Branding
-Getting your persona
and message across in a
confide environment is
difficult.

-Don’t sell your self short
with 140 characters.


Social Media
Bring users to you.

Establish yourself
Social media should be extension to your persona. Establishing who your business is, how it
relates to the community, and what makes you stand out.

Guide them home.
Once you have their interest guide them back to back to your site for more detailed look at your
products or services

Let the best qualified handle the turn over.
Your site was designed with the intention of informing and guiding users to that final sale. So let
the expert do the work, he knows best.


Social Media
Ways I prefer my social media

The purpose
Social media for purpose of extending
your network

Use embedded Like and Share Buttons.
Like and share buttons give you the
potential to be seen by through other’s
communities. Sharing content is also an
easy way to promote yourself or your
business.


Social Media
Some other ideas for embedded social media

Keeping your users up to date.
Imbedded Social Media objects
can easily to use to share real time
information with your users. It can
also help portray your organization
as the active sort.


Your Content
Content is King

What I mean by Content
The stuff users interact with.
- Your basic site text.
- Call to Actions
- Design/Layout
- Blogs
- Email Marketing


Your Content
Building better content

Updating your site’s content is crucial.
I know its hard, but don’t fret it’s getting easier.

You know your business best so should you be controlling your
content?
Web platform content management tools are now making this a reality for
large and small businesses alike. It has never been easier and cheap to invest
in a system from which you are in control of your content.

Popular CMS Platforms
•Wordpress – Free Open Source •Magento– ecommerce/ $15 month
• Drupal - Free Open Source • FoxyCart - ecommerce/ $15 month
•Joomla – Free Open Source
•Expression Engine - $299


Your Content
CMS in Action. Kinda… In a static like way


Your Content
Blogging

Why Not…
Why Blog?
Its Relatively Easy
Stay Active within your industry

To Establish Yourself as an Expert Open Source has made it cheap

Promote dialogue with your customers Benefits > Time

Indirect sales, ei. Getting your post Shared on Plenty of Free Resources.
Facebook

SEO Benefits

CMS Alternatives

Tumblr Blogspot

Posterous


Your Content
Guide your users with effective design

Effective Design
“Successful in producing a desired or intended result.”

- Create a persona that relates your message.
- Direct users to the information they NEED.
- Guide Users to the next logical step.

Call To Actions
-Call to Actions are one of the most effective and important tools you have at your disposal


Your Content
Call To Actions

ConstantContact.com

Github.com Redcross.org


Your Content
The Ugly Duck
The ugly duck gets no love. Not really…

It’s all about Persona
Judging a book by its cover is far more encouraged on the web.

Get your contact info out there
Promote your phone number and email everywhere.

Easy Navigation
Make sure your navigation and to the point.

Publicize other local businesses
Work and support your local community

Use high quality content including multimedia
Use quality content, this means effective writing and high quality
photos or video.

Call to Actions
Refer to latter discussion


Your Content
Dont let your users forget about you

Email Marketing
-Automated emails are a great way to connected and in touch with your
customers.

- Tools like Constant Contact make setting up and managing Email
campaigns easy

-You don’t have to be an expert. There are plenty of resources out there
from setting up your Email Campaigns including a post by Jay Hicks
“8 Steps to Building an Email Distribution List” – jayfhicks.com


Search Engine Opimzation
Fancy Title Simple Concept

How this magic effects you
Simple put, SEO is strategies and techniques and aimed at increasing your rank(place)
in search results, resulting in an increase in your amount of visitors.


SEO
Old vs. New

The New Secret Sauce Some Outdated Concepts
- Keywords Metatags are useful.
Link flows
- In and outbound hyperlinks are important in
-A large amount of links to your site determine
determining positive signals for Google.
success.
-Linking to/from high-authority(Good) sites can also
-There is no Secret Sauce.
give you an edge. The opposite is also true.

Content
-Content is King, constant, relative, up-to-date,
quality content is still the most important factor is
SEO.

- Use of multimedia dose help with positive signals


SEO
Some helpful tools

Google Analytics
Awesome...

Google Webmaster Tools
Some neat tools to help further analyze your site.

Google Trends
Gives information on what keywords people are searching for
on a daily basis

SEO Digger
Shows the keywords you’re currently ranking on Google.


Questions
Questions, Comments, Concerns?

Stay In Touch: FAQ:
Linkedin: amjcraft Is not tipping the speakers taboo?
Website: amjcraft.com ~ Yes, Highly.
Are credit cards or checks accepted?
You can also contact me at ~ No, Cash Only
amjcraft@gmail.com

September 31, 2011 Lorem webdesign & development

Increasing the Marketability Your Business's Website

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