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Online Branding for
Career Success-Part 2
Aaron M. Swart, ‘96
OBJECTIVES
•  Job Search and Job Application Strategies
OBJECTIVES
•  Job Search and Job Application Strategies
•  Joining and Networking with Groups
OBJECTIVES
•  Job Search and Job Application Strategies
•  Joining and Networking with Groups
•  Adding videos, images, and documents
OBJECTIVES
•  Job Search and Job Application Strategies
•  Joining and Networking with Groups
•  Adding videos, images, and documents
•  Gentle Reminders
OBJECTIVES
•  Job Search and Job Application Strategies
•  Joining and Networking with Groups
•  Adding videos, images, and documents
•  Gentle Reminders
•  Question and Answer Session
Turn OFF   Your Activity Broadcasts!
Turn OFF   Your Activity Broadcasts!
Turn OFF   Your Activity Broadcasts!
Directions…Just in Case!
•  From the drop-down menu next to your name on the
   right side of the Home page, choose Settings.

•  On the bottom left of the Settings page is a column
   titled Privacy Controls. Immediately under that
   heading is a hyperlink that reads “Turn on/off your
   activity broadcasts.”

•  Click on the activity broadcasts link and a dialog box will
   open giving you an option to choose who will see your
   activity updates.

•  If the box is checked to “Let people know when you
   change your profile, make recommendations, or follow
   companies,” uncheck it. (Original Article: “
   Pay Attention To Your LinkedIn Settings“)
LinkedIn and Your Job Hunt
411 on Job Hunting on LI
•  There are several ways to look for and manage your job
   search on LinkedIn
411 on Job Hunting on LI
•  There are several ways to look for and manage your job
   search on LinkedIn

•  You can target companies and connections for career
   opportunities
411 on Job Hunting on LI
•  There are several ways to look for and manage your job
   search on LinkedIn

•  You can target companies and connections for career
   opportunities

•  Be creative with your searching
411 on Job Hunting on LI
•  There are several ways to look for and manage your job
   search on LinkedIn

•  You can target companies and connections for career
   opportunities

•  Be creative with your searching

•  Be targeted and specific
Three C’s of Job Hunting on LI
•  CONNECTION



•  COMPETENCE



•  CONSISTENCY
Three C’s of Job Hunting on LI
•  CONNECTION- Using your connections as a way to get
   your foot in the door is a good thing
Three C’s of Job Hunting on LI
•  CONNECTION- Using your connections as a way to get
   your foot in the door is a good thing

•  Your network can introduce you to hiring managers and
   refer you
Three C’s of Job Hunting on LI
•  CONNECTION- Using your connections as a way to get
   your foot in the door is a good thing

•  Your network can introduce you to hiring managers and
   refer you

•  Your past networking and keeping in touch with your
   contacts will serve you well in the future-don’t just
   connect and then forget
Three C’s of Job Hunting on LI
•  COMPETENCE-Understanding the politics of networking
   well
Three C’s of Job Hunting on LI
•  COMPETENCE-Understanding the politics of networking
   well

•  Shameless promotion doesn’t work
Three C’s of Job Hunting on LI
•  COMPETENCE-Understanding the politics of networking
   well

•  Shameless promotion doesn’t work

•  Simple and direct language wins
Three C’s of Job Hunting on LI
•  COMPETENCE-Understanding the politics of networking
   well

•  Shameless promotion doesn’t work

•  Simple and direct language wins

•  Support your brand-be selective
Three C’s of Job Hunting on LI
•  CONSISTENCY-Your online brand should match your job
   search strategy
Three C’s of Job Hunting on LI
•  CONSISTENCY-Your online brand should match your job
   search strategy

•  Don’t pick whatever comes your way-your connections
   will see that you are not focused and may shy away
   from referring you
Three C’s of Job Hunting on LI
•  CONSISTENCY-Your online brand should match your job
   search strategy

•  Don’t pick whatever comes your way-your connections
   will see that you are not focused and may shy away
   from referring you

•  Communicate the same messages when you’re
   contacting employers and possible connections to
   companies you target
Three C’s of Job Hunting on LI
•  CONSISTENCY-Your online brand should match your job
   search strategy

•  Don’t pick whatever comes your way-your connections
   will see that you are not focused and may shy away
   from referring you

•  Communicate the same messages when you’re
   contacting employers and possible connections to
   companies you target

•  Be authentic-always
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Creating a LinkedIn Group
Creating a LinkedIn Group
Creating a LinkedIn Group
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading Slideshare Projects
Uploading Slideshare Projects
Uploading Slideshare Projects
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
•  Stay in touch with your connections
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
•  Stay in touch with your connections
•  Be prepared for rejection
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
•  Stay in touch with your connections
•  Be prepared for rejection
•  Get feedback
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
•  Stay in touch with your connections
•  Be prepared for rejection
•  Get feedback
•  Say THANK YOU!
Gentle Reminders
•  If working, conduct your LinkedIn activity outside
   of the office
•  Make sure your profile picture is professional
•  Know your target markets and companies well
•  Be prepared to respond to inquiries
•  Stay in touch with your connections
•  Be prepared for rejection
•  Get feedback
•  Say THANK YOU!
•  GO FOR IT!
Q & A Session

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Linked in ncsu_2

  • 1. Online Branding for Career Success-Part 2 Aaron M. Swart, ‘96
  • 2. OBJECTIVES •  Job Search and Job Application Strategies
  • 3. OBJECTIVES •  Job Search and Job Application Strategies •  Joining and Networking with Groups
  • 4. OBJECTIVES •  Job Search and Job Application Strategies •  Joining and Networking with Groups •  Adding videos, images, and documents
  • 5. OBJECTIVES •  Job Search and Job Application Strategies •  Joining and Networking with Groups •  Adding videos, images, and documents •  Gentle Reminders
  • 6. OBJECTIVES •  Job Search and Job Application Strategies •  Joining and Networking with Groups •  Adding videos, images, and documents •  Gentle Reminders •  Question and Answer Session
  • 7. Turn OFF Your Activity Broadcasts!
  • 8. Turn OFF Your Activity Broadcasts!
  • 9. Turn OFF Your Activity Broadcasts!
  • 10. Directions…Just in Case! •  From the drop-down menu next to your name on the right side of the Home page, choose Settings. •  On the bottom left of the Settings page is a column titled Privacy Controls. Immediately under that heading is a hyperlink that reads “Turn on/off your activity broadcasts.” •  Click on the activity broadcasts link and a dialog box will open giving you an option to choose who will see your activity updates. •  If the box is checked to “Let people know when you change your profile, make recommendations, or follow companies,” uncheck it. (Original Article: “ Pay Attention To Your LinkedIn Settings“)
  • 11. LinkedIn and Your Job Hunt
  • 12. 411 on Job Hunting on LI •  There are several ways to look for and manage your job search on LinkedIn
  • 13. 411 on Job Hunting on LI •  There are several ways to look for and manage your job search on LinkedIn •  You can target companies and connections for career opportunities
  • 14. 411 on Job Hunting on LI •  There are several ways to look for and manage your job search on LinkedIn •  You can target companies and connections for career opportunities •  Be creative with your searching
  • 15. 411 on Job Hunting on LI •  There are several ways to look for and manage your job search on LinkedIn •  You can target companies and connections for career opportunities •  Be creative with your searching •  Be targeted and specific
  • 16. Three C’s of Job Hunting on LI •  CONNECTION •  COMPETENCE •  CONSISTENCY
  • 17. Three C’s of Job Hunting on LI •  CONNECTION- Using your connections as a way to get your foot in the door is a good thing
  • 18. Three C’s of Job Hunting on LI •  CONNECTION- Using your connections as a way to get your foot in the door is a good thing •  Your network can introduce you to hiring managers and refer you
  • 19. Three C’s of Job Hunting on LI •  CONNECTION- Using your connections as a way to get your foot in the door is a good thing •  Your network can introduce you to hiring managers and refer you •  Your past networking and keeping in touch with your contacts will serve you well in the future-don’t just connect and then forget
  • 20. Three C’s of Job Hunting on LI •  COMPETENCE-Understanding the politics of networking well
  • 21. Three C’s of Job Hunting on LI •  COMPETENCE-Understanding the politics of networking well •  Shameless promotion doesn’t work
  • 22. Three C’s of Job Hunting on LI •  COMPETENCE-Understanding the politics of networking well •  Shameless promotion doesn’t work •  Simple and direct language wins
  • 23. Three C’s of Job Hunting on LI •  COMPETENCE-Understanding the politics of networking well •  Shameless promotion doesn’t work •  Simple and direct language wins •  Support your brand-be selective
  • 24. Three C’s of Job Hunting on LI •  CONSISTENCY-Your online brand should match your job search strategy
  • 25. Three C’s of Job Hunting on LI •  CONSISTENCY-Your online brand should match your job search strategy •  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you
  • 26. Three C’s of Job Hunting on LI •  CONSISTENCY-Your online brand should match your job search strategy •  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you •  Communicate the same messages when you’re contacting employers and possible connections to companies you target
  • 27. Three C’s of Job Hunting on LI •  CONSISTENCY-Your online brand should match your job search strategy •  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you •  Communicate the same messages when you’re contacting employers and possible connections to companies you target •  Be authentic-always
  • 28. Career Search and Application
  • 29. Career Search and Application
  • 30. Career Search and Application
  • 31. Career Search and Application
  • 32. Career Search and Application
  • 33. Career Search and Application
  • 34. Career Search and Application
  • 35. Career Search and Application
  • 36. Career Search and Application
  • 37. Career Search and Application
  • 38. Career Search and Application
  • 48. Groups and Career Searches
  • 49. Groups and Career Searches
  • 50. Groups and Career Searches
  • 51. Groups and Career Searches
  • 52. Groups and Career Searches
  • 53. Groups and Career Searches
  • 54. Groups and Career Searches
  • 55. Groups and Career Searches
  • 56. Groups and Career Searches
  • 57. Groups and Career Searches
  • 58. Groups and Career Searches
  • 59. Groups and Career Searches
  • 60. Groups and Career Searches
  • 78. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office
  • 79. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional
  • 80. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well
  • 81. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries
  • 82. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries •  Stay in touch with your connections
  • 83. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries •  Stay in touch with your connections •  Be prepared for rejection
  • 84. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries •  Stay in touch with your connections •  Be prepared for rejection •  Get feedback
  • 85. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries •  Stay in touch with your connections •  Be prepared for rejection •  Get feedback •  Say THANK YOU!
  • 86. Gentle Reminders •  If working, conduct your LinkedIn activity outside of the office •  Make sure your profile picture is professional •  Know your target markets and companies well •  Be prepared to respond to inquiries •  Stay in touch with your connections •  Be prepared for rejection •  Get feedback •  Say THANK YOU! •  GO FOR IT!
  • 87. Q & A Session