Summer internship project on consumer perception about products and service of Axis bank, sikar branch.

1. Dissertation on
“CONSUMER PERCEPTION ABOUT
PRODUCTS AND SERVICES OF AXIS
BANK”
Presented by :-
Aayushi Khandelwal
MBA III sem

2. Objective of the study
 Consumer awareness.
 Consumer preference .
 Customer satisfaction.

3. Significance of the study
 My study can help the bank in the proper
understanding of consumer behavior.
 It will help in increasing the sales.
 It can help the bank to satisfy the customers in a
best possible manner.

4. Porter’s Five Force Model

5. Research Methodology
Sources of data
1. Primary data- Questionnaire
2. Secondary data- axis bank site,
telephone directory
 Sample size
100 respondents.

6. Limitations
Analysis of one segment can
change very quickly.
Study is based on the small
sample size.

7. Data analysis and interpretation
1. Which age group do you belong?
No. of respondents (%)
6%
50%
14%
30%
20 or below
20-30
30-40
40 or above

8. 2. What is your occupation?
No.of respondents (%)
8%
56%
29%
7%
Student
Service
Business
Other

9. 3. What kind of account do you have in Axis bank?
No.of respondents (%)
13%
64%
14%
9%
Current account
Saving account
Fixed account
NRI/NRE account

10. 4. What features/ attributes, while opening an account
do you expect from bank?
36%
33%
15%
16%
No. of respondents (%)
Quick Services
Proper information
Low formalities of
documents
Working hours.

11. Findings
 Most of the respondents are either
serviceman or businessman.
 Most of the customer wants quick service
and proper information.

12. Suggestions
 Should promote products that are
mainly offered for business class
people and students.
 Should invest more in marketing
sector.
 Should promote current account
facility.
 Can improve efficiency.

13. Conclusion
Most of the people want quick
services and proper information.
Most of the customers are
satisfied with the offerings of the
Axis bank.

14. Reference
www.axisbank.com
www.google.com