Disrupted Disruptions. Lessons from Potential Disruptive Innovations that barely disrupted.
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This document discusses disrupted disruptions and potential disruptive innovations. It defines disrupted disruptions as innovations that were initially thought to be disruptive but ultimately failed to disrupt the market. Potential disruptive innovations are innovations that have the potential to disrupt but have not done so yet. The document presents case examples and propositions to differentiate these concepts. It proposes a framework called DIVE to help conceptualize how potential disruptions can develop into either disrupted disruptions or true disruptive innovations. The goal is to help managers address threats from disruptive innovations.
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Disrupted Disruptions. Lessons from Potential Disruptive Innovations that barely disrupted.
- 1. Turun kauppakorkeakoulu Turku School of Economics WHO IS WATCHING CLOUD – ANGELS OR DEMONS? Tingting Lin DISRUPTED DISRUPTIONS Lessons from Potential Disruptive Innovations that barely disrupted Abayomi Baiyere University of Turku, Finland speak2ab Abayomi Baiyere This paper was presented at The XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.
- 2. Turun kauppakorkeakoulu Turku School of Economics BACKGROUND Introduction Methodology Results & Analysis Discussion & Contributions
- 3. Turun kauppakorkeakoulu Turku School of Economics BACKGROUND Introduction Methodology Results & Analysis Discussion & Contributions
- 4. Turun kauppakorkeakoulu Turku School of Economics MOTIVATION Methodology Results & Analysis Discussion & Contributions Introduction
- 5. Turun kauppakorkeakoulu Turku School of Economics MOTIVATION Methodology Results & Analysis Discussion & Contributions Introduction
- 6. Turun kauppakorkeakoulu Turku School of Economics MOTIVATION Methodology Results & Analysis Discussion & Contributions Introduction
- 7. Turun kauppakorkeakoulu Turku School of Economics MOTIVATION Methodology Results & Analysis Discussion & Contributions Introduction However… When really can an innovation be considered a disruptive Innovation? Potential DI Disrupted DI
- 8. Turun kauppakorkeakoulu Turku School of Economics OBJECTIVE Introduction Methodology Results & Analysis Discussion & Contributions key attributes that characterizes disrupted disruptions and potential disruptive innovations… lessons can be extracted from DD & PDI for managers facing threats of disruptive innovation… Identify and Inform about
- 9. Turun kauppakorkeakoulu Turku School of Economics DATA SOURCE MethdodologyIntroduction Results & Analysis Discussion & Contributions Literature Review | Expert Interviews | Archival Data
- 10. Turun kauppakorkeakoulu Turku School of Economics CONCEPTUALISING POTENTIAL DI Introduction Results & Analysis Discussion & Contributions Methodology Nature of Disruptive Innovations Difficult to label ex-ante It is a relative phenomena. PotentialDisruptiveInnovation
- 11. Turun kauppakorkeakoulu Turku School of Economics CONCEPTUALISING DISRUPTED DISRUPTION Introduction Results & Analysis Discussion & Contributions Methodology PotentialDisruptiveInnovation[PDI] Disruptive Innovation [DI] Disrupted Disruption [DD]
- 12. Turun kauppakorkeakoulu Turku School of Economics DIFFERENTIATING PDI, DD & DI Introduction Results & Analysis Discussion & Contributions Methodology
- 13. Turun kauppakorkeakoulu Turku School of Economics DIFFERENTIATING PDI, DD & DI Introduction Results & Analysis Discussion & Contributions Methodology DIDifferentiationFramework
- 14. Turun kauppakorkeakoulu Turku School of Economics PDI CASE EXAMPLE Introduction Results & Analysis Discussion & Contributions Methodology Mobile-DrivenInnovation
- 15. Turun kauppakorkeakoulu Turku School of Economics PDI CASE EXAMPLE Introduction Results & Analysis Discussion & Contributions Methodology 1 - Directly valued by high paying customers 2 - Valued as a supplement rather than a substitute 3 - Creates new market 4 - Appeals directly to same customers 5 - Not necessarily simpler/ more convenient but rather different. 6 - Serves existing consumers 7 - Not necessarily simpler however cumbersome to mount 8 - Adoption currently in the infancy stage
- 16. Turun kauppakorkeakoulu Turku School of Economics DD CASE EXAMPLE Introduction Results & Analysis Discussion & Contributions Methodology Google Docs Nintendo Wii Tata Nano Minicomputers
- 17. Turun kauppakorkeakoulu Turku School of Economics DD PROPOSITIONS Introduction Discussion & Contributions Methodology Proposition D (Direct competition): If the initial offering of a Potential Disruptive Innovations is not ‘directly competing’ for the mainstream customers, the chances of ultimately becoming disruptive is higher. Results & Analysis Discussion & Contributions
- 18. Turun kauppakorkeakoulu Turku School of Economics DD PROPOSITIONS Introduction Discussion & Contributions Methodology Proposition I (Ignore): If a potential disruptive innovation is acknowledged 'early and not ignored', the likelihood of it significantly disrupting the market position of the responder can be limited. Results & Analysis Discussion & Contributions
- 19. Turun kauppakorkeakoulu Turku School of Economics DD PROPOSITIONS Introduction Discussion & Contributions Methodology Proposition V (Velocity of adoption): The 'velocity of adoption' of a potential disruptive innovation is one of the parameters that can significantly determine if it will eventually develop to be disruptive. Results & Analysis Discussion & Contributions
- 20. Turun kauppakorkeakoulu Turku School of Economics DD PROPOSITIONS Introduction Discussion & Contributions Methodology Proposition E (Entrants): New ‘entrants' to a market/industry are more likely to disrupt than incumbents. Results & Analysis Discussion & Contributions
- 21. Turun kauppakorkeakoulu Turku School of Economics DIVE MODEL Introduction Discussion & Contributions Methodology Results & Analysis Discussion & Contributions
- 22. Turun kauppakorkeakoulu Turku School of Economics CONCEPTUALISING DISRUPTED DISRUPTION Introduction Discussion & Contributions Methodology PotentialDisruptiveInnovation[PDI] Disruptive Innovation [DI] Disrupted Disruption [DD] Results & Analysis Discussion & Contributions
- 23. Turun kauppakorkeakoulu Turku School of Economics Y O U T H A N K Image Source: http://www.microsoft.com/enterprise/newsletter/office-of-the-cio/july2012.aspx#fbid=FsthQfAiGxi https://www.iconfinder.com/icons/44973/agency_building_bureau_business_company_icon http://dragonage.wikia.com/wiki/File:Article_icon.png http://commons.wikimedia.org/wiki/File:Stack_of_Copy_Paper.jpg speak2ab Abayomi Baiyere