Localytics is a mobile analytics and marketing platform founded in 2008 in Boston by 4 co-founders. It provides both analytics and marketing tools like event tracking, session tracking, user tracking, and personalized messaging. Compared to a similar tool, AppAnnie, Localytics supports more platforms and offers both analytics and marketing capabilities while AppAnnie focuses mainly on analytics. Localytics has over 5,000 customers including large companies like Microsoft and ESPN. It offers a free trial and free tier for under 10,000 users or 1 million data points, with paid plans starting at $5,000 per month.

1. Localytics
BY: ABDUL KURDI
CS 4561

2. History
 Started in 2008 in Boston,
Massachusetts
 4 Co-Founders:




Raj Aggarwal (CEO)
Henry Cipolla (Chief
Technology Officer)
Andrew Rollins (Chief Software
Architect)
Brian Suthoff (Chief Strategy
Officer)

3. Comparison with similar tools
Localytics
• Only Web Dashboard,
CSV
• Data Visualizations
• Both Analytics and
Marketing
• Event tracking
• Session tracking
• User tracking
• Personalized In-App
messaging, push
messaging
AppAnnie
 Web Dashboard,
Mobile App, Email
reports, API, CSV
 More Secure (SSL 256bit encryption)
 Data Visualizations
 Only mainly analytics
 Downloads, revenue,
expense tracking
 Less expensive

4. Sustainability, performance, pricing
 Trusted and used by The
New York Times, ESPN,
Microsoft, Soundcloud,
Ebay, Fox, CVS, Vimeo, Air
Canada, Enterprise, Avis,
2K games, etc.
 5,000 companies, 20,000
applications, 1.4 Billion
devices, 50 billion data
points per month
 30 day free trial, Free up to
10,000 users or 1 million
data points

5. Benefit/cost analysis
 Getting started with
Localytics is not very
straightforward
 Tutorial guide was
helpful
 If your application
doesn’t need more than
10,000 users, then I
believe it is worth the
try since it’s free
 $5000/month for up to
100 million data points
or 1 million users

6. Compatibility
 Web-based dashboard
 Supports:
 Android
 iOS
 Web
applications (HTML 5)
 Windows 8 JS
 Windows 8 C#
 Windows Phone 7
 BlackBerry 10/ Pre-BB 10

7. “Hello World”

8. Continued

9. Continued

10. Tutorial/training
 Sessions
 import com.localytics.android.*;
 private LocalyticsSession localyticSession; (inside class)
 this.localyticSession = new LocalyticsSession(this.getApplicationContext());
 this.localyticsSession.open();
// open the session (inside onCreate)
 this.localyticsSession.upload();
// upload any data (inside onCreate)
 Events



private final static String TAG_FACEBOOK = “Facebook Login";
this.localyticSession.tagEvent(MyApp.TAG_FACEBOOK); //before the
event
// Perform facebook login here

11. Maintenance

12. References
 www.localytics.com
 http://www.giantbomb.com/android/3045-123/
 www.appannie.com
 http://www.magnetismsolutions.com/images/blog-
images-8/Costbenefit_and_CRM_dev_1.jpg?sfvrsn=0