2. Executive Summary
Sampling ShaveCode sampling card and flying in Cairo in location below:
• Day One:
Date : 1 July 2011
Location: Rehab City
Sampling QTY: 10,000 Sample
By:
• Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy
• Three Pyramids Merchandizers
• 10 female Ushers.
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3. Executive Summary
Sampling ShaveCode sampling card and flying in Cairo in location below:
• Day two:
Date : 2 July 2011
Locations: Nasser City & Heliopolis
Sampling QTY: 15,000 Sample
By:
• Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy
• Three Pyramids Merchandizers
• 10 female Ushers.
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4. 1 July 2011
Day ONE | Rehab City
The Food Court,, Maximum Communication
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5. As Rehab City Characterized by A & b+ class residents,
That’s why we rent Food Court as a central point
Ushers have an opportunity to convince consumers about ShaveCode and describe its advantage over other
foaming brands
Samples QTY: 10,000 envelop
Duration: Starting 4pm – 10:30pm
Easy locations coverage and high cooperation
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6. POS’s and materials used
Tools
1. New sampling Cards
2. Four Roll-ups
3. One pop-Up
Ushers
1. New ShaveCode T-shirt (two color)
2. ShaveCode ID * maintain material consistence
3. Acraleek Tray *More expensive but better image
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7. Locations 3,000 sample
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11. The Food court: very Crowded location
contain the main materials and 6/10
ushers 1,000 sample
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22. Sou’a El-Rehab (The Market): main
location for resident daily supplies
5,000 sample
33. Mall1+ El-Mahmal 1 1,000 sample
3
44. Mall2+ Metro
1,000 sample
55. Rehab Main High Way (Exit to Suez
Road) 2
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8. Team 1 Team 2 Team 3
Sampling Teams 6 Usher 2 Ushers + 2Mershandizer 2 Ushers + 2mershandizers
Food Court Malls and The Market Rehab Exit
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9. Photos 1 The Food court
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10. Photos 1 The Food court
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11. Photos 1 The Food court
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12. Photos 1 The Food court
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13. Photos 1 The Food court
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16. Comments
“ShaveCode better than cream, it does not cause after irritations” 25years guy
“I use it to shave my head .. Cost effective” 54years father
“ShaveCode leave after shave film on skin, and I like it” 25year man
“It help me to know where to shave” 30year family man
“I shave my whole body with ShaveCode” 28year building-body man
“it is perfect with dry skin,, as foam drying my skin” 25 year man
“I use ShaveCode ” 40 year female
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17. 2 July 2011
Day TWO | Naser City & Heliopolis
Nasser City and Heliopolis ,, Maximum Coverage
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18. To cover all locations with maximum coverage we divide our forces as below
Team 1 Team 2 Team 3
Salah Rashed Mahmad Yousif AbdelRhman Tantawy
3ushers + 1mershandizer 3ushers + 1mershandizer 4ushers + 1mershandizer
Ahly Club Ahly Club Horya Mall
City Star Wonder Land mall Sheraton + FGI + Oasis
Genena Mall El-Zouhour Club El-Thawra Street + El-Margany
Samples QTY: 15,000 envelop and sachet
Duration: Starting 5pm - 11pm
We use six cars to cover this all different locations
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19. Locations
Naser City
1. Ahly Club
2. Wonder Land mall
3. City Star
4. El-Zouhour Club
5. Genena Mall
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20. Locations
Heliopolis
1. Horya Mall
2. Sheraton + FGI + Oasis
3. El-Thwra Street
4. El-Margany Street
21. Photos Naser City
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22. Photos Naser City
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23. Photos Naser City
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24. Photos Naser City
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25. Photos Naser City
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26. Photos Naser City
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27. Photos Naser City
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28. Photos Naser City
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29. Photos Naser City
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30. Photos Naser City
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31. Photos Naser City
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32. Photos Naser City
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33. Photos Naser City
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34. Photos Naser City
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35. Photos Naser City
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36. Photos Naser City
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37. Photos Naser City
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38. Photos Naser City
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39. Photos Naser City
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40. Photos Naser City
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41. Photos Naser City
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42. Photos Naser City
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43. Photos Naser City
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44. Photos Naser City
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