5. Our Plan
Radio Campaign
Patient
Outdoors
Cars sticker
Pharmacist
Press Campaign
Doctor
Pharmacy Branding
Doctors mails
Distributor
Distributors Giveaways.
6. o Campaign in Booth
Arabic and English in
Nogoom FM, Nile FM,
EL-shark El-Awsat and
Radio Maser.
o Aired for Only two
working weeks (10days). عيش متعة الحزكة بدون ألم مع فلتارين بشكلة
الجديد .... الدواء رقم واحد في مصز الذي
.ينصح به األطباء
11. Chose the main medical
magazine + General
magazines :
• Seha
• Mota7da pharmacy
magazine
• Seif magazine
12. Press release effect the direct customers and
we plan to:
1. Improve product image in physicians perception.
2. Refresh the indications of Voltaren.
3. Credibility of press release will increase trust
between audience.
18. Pharmacy is the home of all Drug, and
Voltaren is No.1 in this home SO,
Unique Pharmacy Branding
Unique
Unique Unique Unique Unique
pharmacy
Poster Stand Dangler flyer
Branding
19. oThere are too many
danglers in pharmacies
than anywhere in the
world , So we Create a
new Idea to replace
Dangler and Stand as well.
Danglers
20. It’s a mix
between
Dangler and
Stand placed
within eye
range with
attractive and
new form.
21. Flyer
Pg 1 Pg 2
Why we Trust Voltaren ?? Voltaren Range
Voltaren
Doctors says… Product and usage
All in Arabic and simple information
22. Door
Long, thin, catchy color and new
poster in easy way.
The problem that pharmacy
poster dose not last long time ..
23.
24. The same flag used in D+S but bigger and
hanged on he pharmacy door or outer wall.
28. Telesales is a powerful channels contact all
pharmacist daily collecting orders… plan to
send your massage through them.,
Giveaways :
◦ Calendars.
◦ Mugs.
◦ Pens.
