MITSOT, pune

1. MARKETING MIX FOR APPLE
iphone
Presented By:-
Masooma Hirani
Krishnan Moxmar
Prayank Mathur
Abhay Pratap Singh
Abhishek Sharma
Submitted to:
Prof. Rajashri Kadam

3. “The Marketing mix is the
combination of the product, its price,
The methods to promote it and the
ways to make the product available
to the customer.”

4. The Marketing mix is often called
the 4Ps: The components

5. The concept is simple. Think about another
common mix - a cake mix. All cakes contain
eggs, milk, flour, and sugar. However, you can
alter the final cake by altering the amounts of
mix elements contained in it. So for a sweet
cake add more sugar!

6. It is the same with the marketing
mix.
“The offer you make to your
customer can be altered by varying
the mix elements.”

8. About……
Apple Inc.
•Apple Inc. -American multinational corporation
•Headquarter - California
• Designs and sells consumer electronics, computer software, and personal
computers.
•Best-known hardware products are the Macintosh line of computers, the
iPod, the iPhone, iPad.
•September 9, 2014, Apple unveiled the iPhone 6, featuring an enlarged
screen, more powerful processors, and running iOS 8.
•Was available on September 19, 2014. The iPhone 6 and iPhone 6 Plus
jointly serve as successors to the iPhone 5C and iPhone 5S.

9. Target Markets of Apple Inc.
•Where graphic design, video and audio editing are in
demand
•Teenagers are considered one of Apple Inc.'s target
markets. Some of these reasons are to socialize with
friends, listen to music and go on Facebook, MSN,
twitter etc.
•Apple iPhone Target’s Middle/Upper income folks
who are willing to pay a bit more for a better user
experience.

10. Product: Provides primary
value to customer.
Product decision involves deciding what
goods or services should be offered to
customers .
The product provides the primary value to the
customer.
“The customer gets interested in the
company primarily because of the product
or service it is producing or proposes to
produce”

11. Apple iPhone run on Apple created
operating systems.
iPhone 6 has
• 4.7 inch retina display.
• LTE wireless technology, A8 Chip
• Most popular camera.
• Siri.
• iOS 8
• Weight is only 129 gm
• Hardware repair coverage.
• Finger print scanner.

12. Result of The product
iPhone

13. Price: Cost that a customer is
willing to bear for product
“Price is the Cost that a customer is
willing to bear for product and the way it
is made available to him.”
If the product is overpriced no one will
buy it. The same is true for under pricing.
If you under price a product too much,
the customer will not take the product
seriously. This is why it is so important to
price your product correctly.

14. Pricing of the iPhone
• Skimming pricing
strategy
• Premium pricing strategy
•Apples iPhone pricing
strategy includes the
flexibility to lower the
prices if consumer
response dictates such
action

15. Place: Available in right
quantity, right time and right
place
•Place involves decisions concerning
distribution channels to be used, the
location of outlets. Methods of
transportation and inventory levels to be
held.
•Distribution channels consist of
independent intermediaries such as
retailers, wholesalers & distributors
through which goods pass on their way
to customers

16. • Apple handles the task of placing
iPhone in the market by offering those
iPhone worldwide.
•Apple divides its global market into four
segments.
•As of 16 July 2015, Apple has 456 retail
stores in sixteen countries as well as the
online Apple store and iTunes store.

17. Apple Store

18. Promotion: Generate
awareness and convey
benefits
Personal selling sales promotion,
exhibition, sponsorship & public
relations.
By these means,
The target audience is made aware of
the existence of the product & the
benefits that it confers to customers.

19. Promotional activities for
Apple iPhone
•Apple has a promotional strategy that
focuses on the emotions. The
Apple brand personality is about
lifestyle, imagination.
•Apple focuses also on offering new
features and services to gain customer
loyalty

20. •The Apple brand personality is also about
simplicity and the removal of complexity
from people's lives.
•Apple iPhone6 commercials are really
good and eye-catching
These advertisements were released before
launching of iPhone 6
So as a result these commercials created
awareness and conveyed benefits to the
customers.

21. THANK YOU