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Distribution channel
- 1. Abhay kumar(PGDM) [email_address] The Net As A Channel of Distribution
- 5. Exhibit 5 - 1 Yahoo! Broadcast Content Offerings Audio Books Author Interviews, News Releases… Radio Local, Shows… CD Jukebox Listening Parties… TV Local, Networks, News, Weather… Video Educational, Movies, TV Series… Broadband Movies, Music, TV Shows…
- 6. Exhibit 5 - 2 RealNetworks’ Content Creation Products RealSlideshow Adds music and narration to digital images in order to Web-enable slideshows RealProducer Converts existing audio and video files into RealAudio and RealVideo formats RealPresenter Adds audio and video to Microsoft PowerPoint presentations, then converts them to a format for display on the Web
- 10. Exhibit 5 - 3 Honda Dealer Locator Source : www.honda.com
- 11. Exhibit 5 - 4 Land Rover Allows Customers to View Options Online Source : www.landrover.com
- 12. Exhibit 5 - 5 Egghead and Onsale Combine to Form E-Tailer and Auction Site Source : www.egghead.com
- 14. Exhibit 5 - 6 CNET Download.com Carries Thousands of Software Titles Source : www. download .com
- 18. Exhibit 5 - 8 SCM System Interfaces with Multiple ERP Systems
- 19. Exhibit 5 - 13 Consumer Online Retail Expenditures January 2000 Source : Adapted from CyberAtlas, www.cyberatlas.com
- 23. Exhibit 5 - 9 CNET Shopper Helps Users Find Computer-Related Products Source : www.shopper.com
- 24. Exhibit 5 - 10 Flavors of EDI Openness Transport Technology Proprietary Non-Internet Traditional EDI Open system Non-Internet Standards-based EDI (X.12) Proprietary Internet Application Program Interface (API) Open system Internet Open Buying on the Internet (OBI) Open system Internet Extensible Markup Language (XML)
- 31. Competing Companies in EDI Market
- 34. Exhibit 5 - 11 E-Business Models 1. Content sponsorship 2. Direct selling 3. Infomediary 4. Intermediaries Broker: Online exchange Online auction Agent: Agent models representing seller Selling agent (affiliate program) Manufacturer’s agent (catalog aggregator) Metamediary Virtual mall Agent models representing buyer (purchasing agent) Shopping agent Reverse auction Buyer cooperative E-Tailer: Bit vendor Tangible products
- 50. Review Questions
- 51. 1. What is a distribution channel?
- 52. Question 1: A distribution channel is a group of interdependent firms that work together to transfer product and information from the supplier to the consumer.
- 53. 2. What are the types of intermediaries in a distribution channel?
- 54. Question 2: The types of intermediaries in a distribution channel are wholesalers, retailers, brokers, and agents.
- 55. 3. What are the functions of a distribution channel?
- 56. Question 3: The functions of a distribution channel are transactional, logistical, and facilitating.
- 57. 4. What is the systems approach to distribution channels?
- 58. Question 4: The systems approach views the channel as a unified system of interdependent organizations. Intermediaries work together to build value as products proceed through the channel to the consumer.
- 59. 5. What is supply chain management (SCM)?
- 60. Question 5: Supply chain management (SCM) refers to the coordination of flows along the value chain from manufacturer to end-user.
- 61. 6. What is disintermediation? Give an example.
- 62. Question 6: Disintermediation refers to the elimination of channel intermediaries. One example, is a software manufacturer selling direct through their Web site rather than through a retailer. Note that online travel agents are NOT a good example of disintermediation since they merely replace an offline intermediary with an online one.
- 63. 7. What is a business model?
- 64. Question 7: A business model defines a revenue stream to the provider, benefits to the consumer, and an architecture to deliver those benefits.
- 65. 8. What is an infomediary? Give an example.
- 66. Question 8: The term infomediary refers to an online organization that aggregates and distributes information. One example is a market research firm; another example is a permission marketing firm.
- 67. 9. What is a metamediary? Give an example.
- 68. Question 9: A metamediary is an agent that represents a cluster of manufacturers, e-tailers, and content providers organized around a life event or major asset purchase. One example is TheKnot, which assists consumers with wedding planning.
- 69. 10. What is the difference between a broker and an agent?
- 70. Question 10: A broker does NOT represent either the buyer or the seller whereas an agent represents one party or the other.
- 71. 11. What is the difference between a selling agent and a manufacturer’s agent?
- 72. Question 11: A selling agent represents a single firm whereas a manufacturer’s agent represents multiple firms.
- 73. THANK YOU