A brief swot analysis of Tesla by cheshnotes: For a more detailed analysis visit: https://notesmatic.com/2017/10/tesla-swot-analysis/

1. TESLA SWOT ANALYSIS by cheshnotes
Tesla is best known for sustainable innovation. The brand is famous for the environment
friendly vehicle and energy products it makes. You know it as the maker of high performance
fully electric vehicles and energy systems. It installs and maintains solar and energy storage
products. While the brand has become famous for its innovative model, it is also growing its
global network of vehicle stores and service centers. There are challenges in its way
including making its products more affordable and accessible. Its cars are costly and another
major challenge is the availability of charging points and service centers.
This is a SWOT analysis that sheds light on the strengths, weaknesses, opportunities and
threats before Tesla Motors.
Strengths:
 Brand recognition - Tesla is a well recognized brand.
 Sustainable innovation – The sustainable innovation model adopted by Tesla is one of
its most critical strengths.
 Growing vehicle sales - Tesla’s vehicle sales have kept growing globally
 Engineering and technological expertise - Tesla is also famous for its engineering and
technological expertise.
 Fast growing super charger network - Tesla’s super charger networks play a very
important role in the widespread adoption of the Tesla products.
Weaknesses:
 High costs of vehicles – Tesla vehicles are costlier than the ordinary vehicles and in
this regard they rank among the premium category vehicles.
 Limited presence - Tesla’s sales network depends on its super charger network. As its
super charger network grows, the brand’s sales will also grow.
 High competition – The level of competition is high.
 High production and operation costs – The production and operation costs at Tesla are
high.
Opportunities:
 Growing demand of sustainable products- Sustainability is not a passing fad and the
demand for sustainable products has grown fast in the 21st
century.

2.  Supply chain, sales and maintenance network in Asia – Asian markets are heating up
and for brands like Tesla there are major opportunities hidden in both the Chinese and
Indian markets.
 More low priced models to tap into the rising middle class – The rise of the middle
class in the 21st
century is an important factor that has brought major opportunities of
growth for the international brands.
 Autonomous driving technology – Autonomous driving technology has become the
talk of the town and many top vehicle brands are working to bring their Autonomous
vehicles on the road by or before 2020.
 Mobility service - Tesla is also planning to release a ride sharing service. If it does,
that could provide people with another cheaper option for transportation.
Threats:
 Competition - Tesla is facing intense competition from both luxury brands and
environment friendly brands.
 Legal and regulatory troubles – Legal and regulatory troubles can be costly affairs and
they can lead to an increase in costs.
Conclusion:
Tesla’s business network is growing faster. Last year, the company saw some major growth
in its vehicle sales. Its manufacturing and marketing have also grown more cost efficient.
Read a detailed swot analysis of Tesla @ https://www.cheshnotes.com/2017/10/tesla-swot-analysis/