These presentation related to consumer buying behavior using social media

1. THE IMPACT OF USING SOCIAL MEDIA ON
CONSUMER BUYING BEHAVIOR
Abhinav
15TM01

2. CONTENT
What is social media?
Role of social media in consumer
behavior
Factors affect on purchasing decision
Products most suitable for Social
Media
Various offers given online for
consumers

3. What is social media?
Social networking is the practice of
expanding the number of one's
business and/or social contacts by
making connections through
individuals, often through social
media sites such as
Facebook,
Twitter,
LinkedIn and
Google+.

4. Role of Social Media
Understand which type of consumers are
influenced mostly by Social Media
Consumers who actually buy online
(Online Insiders)
Consumers who browse the internet
without buying online (Social Clickers)
Understand why consumers use Social
Media to purchase

5. Factors affect on purchasing decision
Design Factors,
Information Factors,
Product Factors,
 Psychological Factors, and
Cultural Factors

6. Factors affect on purchasing decision
https://www.youtube.com/watch?v=
Q07xIowQzqQ

7. products are most suitable for Social
Media
1.Intangible Products (Information) Category:
products that provide information to consumers,
such as, online videos, music, computer software,
stock market, financial reports and weather
information.
2. Tangible Products (High Differentiation)
Category: products that have variety classes, such
as, automobiles, electronic devices, books, clothes,
accessories, flowers, and jewelries.

8. Various offers given online for
consumers

9. CONSUMER ViEW:
(Positive)
https://www.youtube.com/
watch?v=TrxcHuKKLzA

10. Various offers given online for
consumers

11. CUSTOMER VIEWS:
(Negative)
https://www.youtube.com/
watch?v=DPBPUGWD8FI

12. THANK YOU