Learn why Social Media Marketing is important for the growth of your business. Benefits of Social Media Marketing for your business: - The wide reach of Social Media - Customer Engagement - Customer Insights and more .....

1. Abhishek Panwar
Social Media Marketing
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Why it is important for the
growth of your business

2. Abhishek Panwar
Content
Social Media Marketing
Types of Social Media Marketing
Why use Social Media Marketing
User-generated Content
Customer Engagement
How Social Media Marketing works
Content on Social Media
Social Media Analytics
Final words
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3. Abhishek Panwar
Social Media Marketing is the use of social
media platforms to promote a product or
service.
It helps you to connect with your target
audience through different Social Media
platforms.
It offers multiple benefits to your business
like better brand visibility & customer
engagement.
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Social Media Marketing

4. Abhishek Panwar
Types of Social Media Marketing
Organic Marketing
 Low Cost of Marketing
 Long-term Strategy
 More Website Traffic
 Better Brand Visibility
Paid Marketing
 Better Audience Targeting
 Short-term Strategy
 Instant Traffic to Website
 Leads & Conversions
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5. Abhishek Panwar
Why use Social Media Marketing
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Improves Brand Awareness
Better Audience Engagement
Better Brand Visibility
Increases your Website Traffic
Get more leads & conversions

6. Abhishek Panwar
User-generated Content
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Shared by users on Social Media
Build Brand Trust
Images, Videos, Text & Audio
Encourages more Engagement
Better User Experience

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Customer Engagement
Interaction with Audience
High Customer Satisfaction
Retains existing customers
More leads & conversions
Better Brand Image

8. Abhishek Panwar
Social Media Marketing has a wide reach
to your potential audience
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9. Abhishek Panwar
Facebook
• Facebook is the biggest social
media site with more than 2
billion monthly active users.
• More than 65 million businesses
are using Facebook Pages.
• More than 6 million advertisers
actively promoting their
business on Facebook.
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10. Abhishek Panwar
Instagram
• Instagram is a photo and video
sharing platform with 1 billion
monthly active users.
• You can share your content –
Photo, Stories and Live Videos –
with your audience.
• You can also create a business
profile on Instagram to engage
with your audience.
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11. Abhishek Panwar
Twitter
• Twitter is a microblogging site for
news, entertainment, sports, and
politics.
• There are more than 335 million
monthly active users of Twitter.
• Twitter is the best platform for
sharing real time news and
information with your audience.
• You can tweet photos and short
videos to share your message with
your audience.
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12. Abhishek Panwar
Pinterest
• Pinterest is a social media
platforms where people go to
find new ideas.
• Pinterest has more than 250
million monthly active users.
• Pinterest is the right platform
to increase your customer
engagement.
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13. Abhishek Panwar
LinkedIn
• LinkedIn is a professional social
media site for experts.
• There are more than 294
million monthly active users of
LinkedIn.
• You can share your content
with your network to improve
your Personal Brand.
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14. Abhishek Panwar
Snapchat
• Snapchat is a photo and short
video sharing social media app.
• There are 255 million monthly
active users of Snapchat.
• You can share your content in
the form of Stories with your
audience on Snapchat.
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15. Abhishek Panwar
YouTube
• YouTube is a video sharing
platform with 1.9 billion
monthly active users.
• You can create your YouTube
Channel to promote your brand
and business.
• You can engage your audience
by sharing useful videos.
• On YouTube your audience can
like, share and comment about
your videos.
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16. Abhishek Panwar
How to use Social Media Marketing
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Strategy & Planning
Content Creation
Content Publishing
Audience Engagement
Analytics & Reporting

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• Boosts your Website Traffic
• More Audience Engagement
• Create Innovative Content
• Attracts the right Audience
• Gives a wide reach to Audience
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Content on Social Media

18. Abhishek Panwar
• Better Audience Insight
• Understand your Audience
• Improves Decision Making
• Effective Strategy Planning
• More Returns on Investment
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Social Media Analytics

19. Abhishek Panwar
Analytics of Social Media Platforms
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20. Abhishek Panwar
Final words
• Social Media Marketing is an important part of Digital
Marketing Strategy.
• Social Media Marketing gives you a wide reach to your
audience.
• Social Media Marketing encourages more customer
engagement.
• Social Media Marketing gives a great customer insight
from Social Media Analytics.
• Social Media Marketing helps to get more leads and
conversions.
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21. Abhishek Panwar
Thank You
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