google have variables that can decide site ranking .here we covers 06 non heard but essential algorithms in easy language
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2. Main Characters
Pirate
To avoid piracy on the
internet google have made it.
Rank Brain
It is continuation update
for google Hummingbird
Possum
To get Fair local
competition this update
has been made
Fred
This update is to closely
follow google webmaster
guidelines.
3. 1. Pirate
What is the purpose?
This update has been made by google when
they get lots of pressure from entertainment
industries like paramount,motion pictures,etc.
So there are lot of illegal movies downloading
happens on internet people try to search for
free content like movies,music,etc. That
doesn't get any monetization to creator and as
per survey around 81% of it done from google
search
What it is doing now?
As of 2014 report google has delete around
300 millions url on the piracy website also
bigger websites like
Piratebay,kikasstorrect.co,mp3skull have
gotten to very low ranking it is not yet a
complete solution yet but it get improvise day
by day
4. 2. RankBrain
What is the purpose?
Rankbrain is AI and i is most 3rd important
factor after content & link.
The sole purpose of it is to bet best result for
the query that is enter,basically it breakdown
words then it convert that into mathematical
number called vector then it scan in his
database for similar query and it not found
then it recognise similar meaning or intent of
that word and shows results,eg.if you type red
apple it show 8 result of red color apple and 2
result of red apple phone.
best way to optimize it?
As per the google gary illes to best way to be
optimized for rankbrain to build the content
which is n more natural language
Try to get enough information from
books,people and make content more
conversational it doesn't sound more robotics
and it get better chace it rank up website
5. 3. Possum
What is the purpose?
This upadate is mainly made to some shows
more local and affialiated organic listing in
google 3 packs
The name itself given by google to filter out
the business that are not more relevent to the
location & intent it doent suspend the
business but it get ranked down the business
as per searcher intent and location so that the
best results comes on top
best way to optimize it?
Currently there is lot of testing is done from
google end but main key thing which finalize
ranking is business service location and other
factors like business optimized for keyword &
local reviews.
If individual have two business with same
busines phone number in same location and
owned then father location will comes up
other filterout in low rank
6. 4. Fred
What is the purpose?
Basically it try to focus on more user relevant
content and try to eliminate all black hat
tactics to get more monetization on site
There are websites which loaded with ads,not
relevant thin content and and scams like take
survey to download or install app.
best way to optimize it?
Property analysis site for ads which are not
disarming to user try to make content more
interactive and solution oriented towards user.
Avoid scam affiliated link,bad backlink
building.
Try to get site with good content,good expert
testimonial,recognize awards and great user
reviews.
7. 5. EMD (Exact Match Domain)
What is the purpose?
This update is in support to google panda
update as google panda is made to recognize
better content site but some site have match
their domain names with the query keyword
eg. howtodorunning.com this site are not
recognize in panda but with EMD this site will
lost their ranking because they have thin
content and solely made for ads monetization
best way to optimize it?
Try to avoid catchy domain names on which
website will ranked up
Fous more on content driven site with will
optimise for user solution
8. 5. Google Page Layout
What is the purpose?
This is user experience related updated and
not webmaster supportive
After it release it can have 1% effects on
website which are get penalized,it is come for
above-the-board ads and hoarding on site it
make desktop user difficult to scroll pages
and for mobile user it take 5-6 times increase
in scrolling but because of this update
above-the-board ads doesn’t bother user to
see through content.
best way to optimize it?
Be more thoughtful to place ads
above-the-board in sense it not happer user
experience
Check website with screen resolution tester
chrome extension or Google Code’s blog spot