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Similaire à Brutal efficiency in your paid social campaigns.
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Brutal efficiency in your paid social campaigns.
- 1. About Me Abi Carey Paid Media Account Manager Overdrive Digital 1 #PaidSocialShow
- 2. 2021 Brutal Efficiency - avoid wasted spend in your paid social campaigns Abi Carey - Overdrive Digital #PaidSocialShow
- 3. Disclaimer: There is no magic solution but there are simple wins that can stop you wasting your spend. 3 #PaidSocialShow
- 5. 5 Is this product or service right for Facebook? Are you just running ads on Facebook to spend your marketing budget? #PaidSocialShow
- 7. 7 2. What do you want to achieve out of your campaigns? #PaidSocialShow
- 8. What is your key KPI for this campaign? Pick one and fight for it. 8 #PaidSocialShow
- 9. Define what good looks like to you (& stick with it)! 9 #PaidSocialShow
- 10. 10 Multiple KPIs in one campaign can cripple performance and lead to misinformed optimizations. #PaidSocialShow
- 11. 11 3. Do you trust your results? #PaidSocialShow
- 12. Are you tracking events correctly? How are you tracking events? 12 #PaidSocialShow
- 13. 13 4. How’s your landing page looking? #PaidSocialShow
- 14. 14
- 15. Never run ads to a landing page you haven’t fully tested yourself. 15 #PaidSocialShow
- 16. 16 What information is at the top of your landing page?
- 17. 17 How’s your overall user experience?
- 18. Assess where you need to optimize. 18 #PaidSocialShow
- 20. 20 5. Campaign level check-in.
- 21. 21 Does your campaign objective align with your key KPI?
- 23. 23 How are your results looking against your target KPI?
- 24. 24 6. Ad-set level check-in.
- 25. 25 Is there a particular audience that is letting the account down?
- 26. 26 Do you have clarity on Top Funnel, Mid Funnel and Retargeting?
- 27. 27 7. Ad level check-in.
- 28. 28 Are you giving your potential customers context on your product? #PaidSocialShow
- 30. 30 Are you seeing a drop in CTR?
- 32. 32 How long have your ads been running for?
- 33. 33 Have your CPMS increased?
- 35. 35 What is the frequency of your ads?
- 36. 36 8. Budget allocation check-in.
- 37. 37 Where are you funnelling your budget?
- 38. 38 Does your budget allocation reflect your objectives?
- 39. 39 9. Don’t get attached.
- 40. Don’t get attached to personas. 40 #PaidSocialShow
- 41. Don’t get attached to creative. 41 #PaidSocialShow
- 42. Don’t get attached to copy. 42 #PaidSocialShow
- 44. Check your engagement. Your user is experiencing your website first hand and they aren’t shy to tell you what’s wrong. 44 #PaidSocialShow
- 45. When products are not easy to find on the landing page: 45 #PaidSocialShow
- 46. When your purchase process isn’t clear: 46 #PaidSocialShow
- 48. 48 2. What do you want to achieve out of your campaigns? #PaidSocialShow
- 49. 49 3. Do you trust your results? #PaidSocialShow
- 50. 50 4. How’s your landing page looking? #PaidSocialShow
- 51. 51 5. Campaign level check-in.
- 52. 52 6. Ad-set level check-in.
- 53. 53 7. Ad level check-in.
- 54. 54 8. Budget allocation check-in.
- 55. 55 9. Don’t get attached.
- 57. 2021 Thanks! 57