The document provides information about Brand Pharmacy, a branding agency. It summarizes their services which include brand strategy, identity design, messaging, and other branding and design work. It includes testimonials from past clients praising the founder Abi Lemon and Brand Pharmacy's work in creating memorable brands. The document is a capabilities deck outlining Brand Pharmacy's approach, services, case studies, and rates.

1. Capabilities Deck
ABI LEMON
FOUNDER
18 JUNE 2019
UNIT 8727
PO BOX 6945
LONDON
W1A 6US
wwww.brandpharmacy.co.uk

2. STRATEGY
DISCOVERY & RESEARCH
USER EXPERIENCE
BRAND STRATEGY & ARCHITECTURE
POSITIONING
CONTENT STRATEGY
DESIGN SPRINTS
BRAND DEVELOPMENT & REBRANDING
LOGO & ID SYSTEMS
BRAND STYLE GUIDES
MESSAGING
COLLATERAL, PRINT & PACKAGING
ENVIRONMENTAL DESIGN
ICONOGRAPHY
Helping ethical, forward-thinking
entrepreneurs create a bigger impact.

3. Well, hello there!
We are Brand Pharmacy and we help ethical, forward-thinking business
owners build profitable, memorable brands.
Our name is an extension of our brand ethos - we create meaningful solutions
for our clients after extensive discovery and diagnosis.
Think of us as dispensing just the right prescription formula for your businesses.
Together, we’ll make your business thrive.

4. Nice to meet you.

5. LOGO
Our History
Brand Pharmacy began life in 2012. Since then, we
have focused on creating beautiful, profitable brands
for businesses all over the world.
The team at Brand Pharmacy offer a unique mix of
creative skills, strategic focus and business acumen that
has built our tribe of raving fans.
Our mission is simple – to consistently deliver ideas
and work that exceeds client expectations.
ABOUT BRAND PHARMACY

6. MEET ABI
Abi Lemon
Founder, Brand Pharmacy
Abi started her creative career way back in 1997, designing
magazines for Ministry of Sound in London. She went on to work for
Fitch, a global branding agency before setting up her own vintage
clothing business that she sold in 2002. Since then she’s also worked in
creative technology recruitment as a senior head-hunter with clients such
as Avid, Adobe, Autodesk, Sony and Black Magic Design. Abi has
been running her design business in its current guise since 2012.
Business, Marketing, Psychology and Design educated, Abi brings a
mix of energy, enthusiasm, creativity and business acumen to every
project she works on.
Feel free to say hello at abi@brandpharmacy.co.uk

7. 7

8. Discover
Design
Deliver

9. 9
So, what do we do?

10. WHAT WE DO
Our Services and Capabilities
We love crafting beautiful, smart and inspired work that is focused on your
customer’s needs.
STRATEGY
STRATEGY
DISCOVERY & RESEARCH
USER EXPERIENCE
BRAND STRATEGY & ARCHITECTURE
POSITIONING
CONTENT STRATEGY
DESIGN SPRINTS
BRANDING & DESIGN
BRAND DEVELOPMENT & REBRANDING
LOGO & ID SYSTEMS
BRAND STYLE GUIDES
MESSAGING
COLLATERAL, PRINT & PACKAGING
ENVIRONMENTAL DESIGN
ICONOGRAPHY
WHAT WE DO

11. LOGO
How it works
We start off with a fast-paced one-day facilitated
workshop that defines and prioritises your businesses
needs. We’ll create user journeys, give you actionable
insights and make strategic recommendations.
This is an integral step in our overall process.
The next step is to create a project plan to fulfil all of the
identified needs and help you create brand that is loved
by your customers.
Your branding journey will be creative and collaborative
as we exceed your expectations at every step of the way.
Discover : Design : Deliver.
WHAT WE DO

12. Brand Strategy £1500 - £2000
• A 1-2 day, deep-dive, facilitated workshop that uncovers the foundations of
brand and gives you clarity and insight to the strategy needed to meet your
goals.
Brand Messaging & Positioning £500 - £2000
• Consultation and recommendation report on weaving your brand messaging
into everything you do.
Brand Identity System £2000 - £5000
• Logo design, sub-logo, favicon, stationery, marketing collateral and other
visual assets as defined by our strategy recommendations.
Style Guides £500 - £750
• Your brand reference guide that allows you to create consistent visual and
written messaging.
Powerpoint/Keynote Template £750 - £1500
• A set of 20 Master Slides in the file format of your choice so you can ensure
your company presentations look amazing AND stay on brand.
Signage & Wayfinding £1000 - £2500 • Signage for the office, for trade shows and for anywhere your visitors will see.
Design & UX Sprints £5000 - £7500
• A 5-day facilitated workshop designed to solve problems, create digital and
physical products and tackle customer issues, from idea t to prototyping,
through to real-time feedback.
UX Projects From £5000
• Creating meaningful and relevant experiences for your customers, designing
the end to end user journey, involving aspects of branding, design, usability and
function.
Packaging & Labelling From £1500 • Labels. packaging, product guides etc.
Website design & development From £2500 • Simple landing pages through to more complex multipage websites.
WHAT WE DO
Services & Rates

13. A reminder that…

14. Your brand is more than a logo…

15. Your brand is more than a feeling…

16. Your brand has personality…

17. Your brand is going places.

18. Photo of Katya by Heidi Hapanowicz

20. Here’s what some of our clients say…

21. I have now worked with Abi on three different brands for my three companies over the last couple of years. Two of the three were
brand new concepts and one was to revamp, modernise and create vibrancy for a brand that was 19 years old.
The reason I have gone back to Abi three times is quite simple....she is brilliant at what she does! Abi provides the whole package.
She led me through a process from confusion and dismay, to clarity, focus and identity. At times it felt that Abi got inside my head
and retrieved ideas and images that I was unable to vocalise.
The three brands for my three different companies are all very different and unique. They are absolutely right for the different clients
and services, and have each allowed me to grow my businesses quickly.
Abi brings a unique blend of psychology, sociology, creativity, artistic flair and professionalism.I highly recommend, and I am happy
for anyone considering working with her to contact me.
TESTIMONIALS
“
Jacqueline Midgley
HERITAGE EARLY EDUCATION

22. I’ve worked with Abi on several branding projects - both directly for me and for clients. Her knowledge of
branding from its very roots in marketing to her skills in translating a deep analysis of the market/client into
beautiful and relevant design makes her my go to. Not just for me, but as someone I recommend to clients in
the expert niche. Abi you’re awesome.
TESTIMONIALS
“
Claire Dowdall
PODCAST HOST & MARKETING CONSULTANT

23. Abi is a rock star designer! She has a great sense of design and style. She takes feedback and input
attentively and is fun to collaborate with. She absolutely nailed the brief. Her process is thorough and her
understanding of branding is second to none which resulted in the creation of a brand package that is perfect
for my business. I look forward to working with Abi on future projects - I won't work with anyone else.
TESTIMONIALS
Laura McCaul
PRIME CONVERSION
“

24. TESTIMONIALS
Ismaeel Razavi
RESTAURANTEUR
HALISCO
“I was in need of a logo and Abi came highly recommended. After a consultation, she delivered the designs
promptly. I couldn't be more happy with the logo and she gave me some great ideas for the future of my
brand.

25. There are a lot of so-called "experts" out there, and I am pretty reluctant when using a new agency. However,
the results Abi achieved were stunning! She is a legitimate expert and knows her stuff on all things brand and
design. Incredibly easy to work with and phenomenal results! If you are sat on the fence about working with
her, jump off and do it! It is totally worth it.
TESTIMONIALS
“
Pete Dunn
LUCID SELLING

26. Thank you.