My individual response for the promotional package for my A2 Media project.

1. Initial Response (Digipak)
Abigail Kernaghan

2. Structure27/09
Track list for the Album
Sleeve with additional diskQuick detail on band and what is included
in the pack
Beneath the disk is a simplistic image,
location?
Recognisable image that is
related to the artist/ songs.
As well as name of album
and band.
Images of the band/
shots of what is shown
on the DVD.

3. Images
Locations
Close–ups/Abstract
Band photo-shoots
27/09
The abstract images create depth
of feel for the artist and music
genre. However, I must find a way
for these to be related to the
band/songs themselves.
Images of the band are
clearly an effective idea, it
gets straight to the point
so the consumer is
interested in the product.
Could be included on the
inside of the case, to give
a personal touch.
Using locations
is a simplistic
way to create an
interesting and
atmospheric feel
to the product.
It gives context
to the music
included and an
idea of what
may be featured
in the
promotional
DVD.

4. Font
Band Name
Band Name
Band Name
Band Name
Album Name
Album Name
Album Name
Album Name
27/09
When I initially cycled through the fonts available in PowerPoint, I was disappointed when I found that no font
is appropriate for my style of product. They are clearly made for bulk writing and not individual logos. I first
considered downloading a font from the internet, but then decided that in order to find the ideal font I would
approve of more than any other, and would not require my compromise – I would be best to design it myself,
and find a way to scan it as a logo in the production process.
CASTELLER:
This is the best of all fonts available,
with the depth of the structure, having
some variety in the thickness of the
lines. However, I am not too fond of
fonts in which the upper and
lowercase letters are not distinguished.
MS Mincho:
This is the most effective of the fonts
I narrowed down for the Album
name. Because it is slim and
simplistic whilst still creating an
abstract effect. It is not too
uniformed, nor too crazy/childish.

5. Colour Scheme
I chose these colours to match the theme of the video as well as the
magazine advert. The contrast between light and dark would be
effective. However a pop of colour is crucial so that it does not
become cliché or dull.
The pop of colour; the orange links with
nature, the sun, fire and things in their
purest and warmest form. The message
and theme for my products will be
simplistic and things stripped down to
their bare essentials, but also with a
powerful message.
Black, to convey the
severity and explicit
messages portrayed by the
artists. This would clearly
work well on a digipak case,
as it would maintain
structure and sleekness.
White, again shows
simplicity, and to a
certain extent
beauty. Not only
would there be
contrast between
light and dark. But
also harsh and soft
colours.
Grey allows there to be
many shades that control
the emphasis of different
texts or images. This would
not only be an effective
decision, but also a sensible
one. As this colour is very
versatile and adaptable.
3/10

6. Content
The Digipak is essentially the
release of a new album by Bastille,
with an exclusive bonus DVD to
celebrate the success of the artist.
I would like the content of the
DVD to be never-before-seen
music videos, some not
available in any other format.
That way I can credit the
video I have shot during my
coursework for the song
‘Icarus’.
The name of the album is being
changed from ‘Bad Blood’ – the
official name of Bastille’s album, to
‘Rituals’. This is so that graphically I
can create an image that relates to
the title, and will help me to avoid
the same design and connotations
as the band itself.
The track list for the album will be the same as the
original album, however, I would add some bonus
tracks to emphasise the exclusivity of the
promotional DVD.
The genre for the music is alternative indie pop. I will
convey this using artistic design, expression, font and
colour scheme. Therefore the font will be unique and
interesting enough to be interpreted as indie, but
structured enough to show maturity of the music. The
expression of the artists/anyone included in the images
is key when portraying the meaning of the music, so
nothing too childish or excitable. However the songs will
vary in the positivity of their message, so the images
cannot be restricted to solemn expression either.
The images would be extremely significant in the
presentation of the package. I like the idea of an
abstract image for the cover. Perhaps a close-up of
a prop included in the music video or relating to a
recognisable lyric from the artist. I am also
interested in the idea of silhouettes/shadows as it
creates depth and adds emphasis to images that
include colour. These will definitely be used for my
magazine advert, but could also be connected and
intertwined with my Digipak as well.
There are crucial features
that must be included in
the design of the Digipak.
These being; the central
panel having a disk tray
for the CD, a sleeve for
the DVD, a track list and
small description of the
contents of the bonus
DVD, a picture of (at least)
one band member, the
band name, the album
name, 3 separate images.
10/10

7. Design
BONUS DVD
including:
- Exclusive videos of
the songs Icarus,
Weight of Living, and
These Streets
- A personal message
from Bastille
themselves
Bastille
Rituals
Pompeii
ThingsWeLostintheFire
BadBlood
Overjoyed
TheseStreets
WeightofLiving
Icarus
Oblivion
Flaws
DanielintheDen
LauraPalmer
GetHome
10/10