Slides from an AbilityNet webinar delivered on 21 October 2014 Many marketing and business people - and the web developers and digital designers that work for them - see accessibility as a legal necessity. Something that costs extra and takes longer. So why would a global bank like Barclays be putting accessibility at the heart of its digital strategy? How does it relate to their marketing strategy? What does it have to do with the drive for better customer services or competitive advantage? This webinar took the form of an interview with Paul Smyth, Head of IT Accessibility at Barclays. He has been a leading advocate for accessibility inside the organisation and will explain: - the breakthrough moments which led to the Chairman and CEO placing accessibility at the heart of their business strategy - the tangible benefits the business is already seeing - the effect it has had on internal culture and digital design processes. - advice to organisations starting out on their accessibility journey as to how to organise themselves for success Although it focuses on Barclays this session will show how accessibility can bring benefits to any business. It will be of value to anyone trying to win the case for accessibility in their own organisation - and will be a wake up call for the business leaders and digital decision-makers who have yet to be convinced. Hosted by Robin Christopherson and Mark Walker of AbilityNet.

1. How Barclays Made the
Business Case for Accessibility
AbilityNet Webinar
21 October 2014
With Paul Smyth, Barclays
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

2. Welcome
Paul Smyth
Barclays
Mark Walker
AbilityNet
Robin Christopherson
AbilityNet
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

3. How Barclays made the business
case for accessibility
Our accessibility story so far
Why is accessibility important to us?
• The commercial benefit
• The right thing to do
• Legal requirements
Organising for success
Benefits/Proof Points
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
3

4. AbilityNet
Adapting Technology. Changing Lives.
• Workplace Assessment
Service
• Free IT Support for
Disabled People
• My Computer My Way
• Accessibility Services
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

5. Signposting
Barclays Accessibility Story
Paul Smyth, Head of IT Accessibility
21st October 2014

6. Our accessibility journey so far…
98% Physical
Accessibility
Ambition to
become the
most
accessible
bank
Think a little
differently
Partner with the
right experts
Living in
our customer’s
world event
Create
Accessible
Services
Continuous
innovation
Awareness &
Engagement
Embedding
into our
DNA
Charter commitment
& dedicated resource
External
Commitment
Talking ATMS

7. Why is accessibility important to us?
“This isn’t CSR… it’s fundamental
to our business model”
Commercial
Benefit
~ £500bn
Market
Value
Ashok Vaswani
CEO
Personal &
Corporate Banking
Differentiator
for Barclays
Improved
experience
for all

8. Why is accessibility important to us?
The right
thing to do
Helping people achieve their
ambitions - in the right way
Barclays Purpose
Increased
customer
advocacy
Our
Purpose
and Values
Moral and
Social
Imperative

9. Why is accessibility important to us?
Legal
“It is unlawful for service providers
to treat someone less favorably
because of a disability”
Requirement
Equality and Human
Rights Commission
Legal,
Financial,
Reputational
costs
Equality
Laws

10. Organising for success…
1. Strategic focus
2. A public declaration / statement of intent
3. Listen, learn and act on feedback
4. Leverage external experts and internal colleagues
5. Embed into processes and standards

11. Benefits / Proof Points
1. High visibility debit
cards
2. Secure Instant
Messaging
3. Voice biometrics
for telephony
Relay operator

12. Questions
Paul.Smyth@barclays.com
Robin.Christopherson@abilitynet.org.uk
Next AbilityNet webinars
Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov
Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov
Sign up at www.abilitynet.org.uk/webinars
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

13. Contact Us
robin.christopherson@abilitynet.org.uk
+44 (0) 1926 465 247 @abilitynet
Next AbilityNet webinars
Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov
Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov
Sign up at www.abilitynet.org.uk/webinars
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars