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Broadcasting Journalism & Production
1. ON
PUBLIC
BROADCASTING
VS PRIVATE
BROADCASTING
DEPARTMENT OF JOURNLISM & MASS
COMMUNICATION
PRESENTATION BY- ABINASH PANI
2ND SEMESTER,M.A
ENROLLMENT NUMBER-17/03/DJMC/01
SUBJECTT- BROADCAST JOURNALISM &
PRODUCTION
GUIDED & SUBMITTED TO –
ASST.PROF. TALAT JAH AN BEGUM
2. WHAT IS BROADCASTING?
Broadcasting essentially means the
transmission of information over airwaves
and the character of this information helps
in the classification of the broadcast.
Information through Radio and Television
sets meant for consumption by the public,
which is broadcasting as an instrument of
mass communication.
John Reith said its role was to:
“Educate, Inform and Entertain”
3. PUBLIC BROADCASTING
A public serving broadcaster is owned
and financed by the public. This means that
the TV license that is paid by us, the public,
finances all of the public serving
broadcasters.
Public service broadcasting (PSB) has an
important role to play in providing access to
and participation in public life.
PSB can be instrumental in promoting
access to
education and culture
developing knowledge
fostering interactions among citizens.
4. OBJECTIVES
(1)Universality of
availability
(2) Universality of
appeal
(3) Provision for
minorities, especially
those disadvantaged
by physical or social
circumstances
(4) Serving the public
sphere
(5) A commitment
to the education of
the public.
(6) Public
broadcasting should
be distanced from
all vested interests.
5. EXAMPLES OF PUBLIC
BROADCASTING
In India, Prasar Bharati is India's public
broadcaster. It is an autonomous corporation of
the Ministry of Information and Broadcasting
(India), Government of India and comprises
the Doordarshan television network and All India
Radio. Prasar Bharati was established on 23
November 1997.
In Japan, the main public broadcaster is
the NHK (Japan Broadcasting Corporation). The
broadcaster was set up in 1926 and was modelled
on the British Broadcasting Company, the
precursor to the British Broadcasting
Corporation created in 1927. Much like the BBC,
NHK is funded by a "receiving fee" from every
Japanese household, with no commercial
advertising .
In Australia, the Australian Broadcasting
Corporation (ABC) is owned by
the Australian Government and is 100%
taxpayer funded.
6. INDIAN PUBLIC
BROADCASTING CONTEXT
•Radio and television remain the most available
and widespread ICTs, with radio in the first
place as primary communication medium.
•Policies regarding PSB This move cemented
AIR’s position as a part of the Government for
then and for posterity as till now AIR and
Doordarshan are firmly in the control of the
Central Government with little autonomy being
ceded to it.
•But in the past 66 years several committees and
working groups were established to look into the
issues related to broadcasting.
The Chanda Enquiry Committee 1966
The Verghese Working Group 1978
Prasar Bharti Act, 1990
7. PRIVATE BROADCASTING
In this type of broadcasting of radio/tv
programmes by privately owned corporate
media as opposed to state sponsorship.
private broadcasting or
commercial broadcasting as its name suggests is
run to make a profit by selling air time to
advertisers.
OBJECTIVES
it provides alternative to the already
available government operated
provides solution to the monopoly and
monotony of the public service broadcaster.
reaching to the needs of the listeners and
catering to their needs as effectively as
possible.
8. EXAMPLES OF PRIVATE
BROADCASTING
Commercial Radio is a radio station that
generates revenue through advertising, also
called radio commercials.
FM broadcasting began on 23 July 1977
in Chennai, then Madras, and was expanded
during the 1990s, nearly 50 years after it
mushroomed in the US.
Times FM (now Radio Mirchi) began
operations in 1993 in Ahmedabad. Until 1993,
After that, the government decided not to
renew contracts given to private operators. In
2000, the government announced the auction of
108 FM frequencies across India.
COMMECIAL BROADCASTING
DOES…..
demonstrate to potential advertisers
worthwhile investment.
The more listeners a station has, the more it can charge
for ad spots.
9. DIFFERENCE BETWEEN PUBLIC
BROADCASTING & PRIVATE
BROADCASTING
A public serving
broadcaster is owned and
financed by the public.
This means that the TV
license that is paid by us,
the public, finances all of
the public serving
broadcasters.
Broadcasting should be
structured as to encourage
competition in good
programming rather than
competition for numbers.
The values of
broadcasting should liberate
rather than restrict the
programmemakers.
A private serving
broadcaster is privately
owned and they have to
finance themselves through
advertisements.
Private broadcasters have
freer reign on but also have
to make enough money on
advertisements to pay for
the station.
A private broadcaster is a
commercial station, which
wants to draw the biggest
audience.
which will promote their
advertisements more and
therefore adding more profit
for the station.
Public and Private broadcasters both have their
good and bad points but there certainly is
means for both broadcasters on the air.
