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‡Km ó¨vwW -AvwRib `B Ni
AvwRib `B NiwU MZ K‡qK eQ‡ii Zzjbvq †ek cwiewZ©Z n‡q‡Q
Ges mybvg AR©b K‡i‡Q| e„nËi e¸ov †Rjv kni n‡Z 7 wKtwgt Dˇi
evsjv‡`‡ki e„nr gwnjv AM©vbvB‡Rkb Gi mwbœKUeZx© GjvKvq
Aew¯’Z Ges eZ©gv‡b GwU wKQy wKQy `B cÖ¯‘ZKvix cÖwZôv‡bi
Dci KZ…©Z¡ ïi“ K‡i‡Q| 1995 mv‡ji evRvi †kqv‡ii 50%, 10wU `B
cÖ¯‘ZKvix d¨v±ixi `L‡j wQj Ges Aewkó evRvi †kqvi ¶z`ª Ges gvSvix
AvKv‡ii `B Drcv`bKvix‡`i `L‡j wQj| eo eo `B Drcv`bKvixMY
A_©bxwZ DËi‡Yi Dcvq wnmv‡e Drcv`b Lv‡Z eo As‡Ki wewb‡qvM
K‡i _v‡K, †mLv‡b A‡c¶vK…Z †QvU †QvU `B Drcv`bKvixMY
kªwgK‡`i euvwP‡q ivLvi gZ Drcv`b Ae¨vnZ iv‡L Ges Kg
wewb‡qvM K‡i| eo Drcv`bKvixMY cÖavb KvuPvgvj mieivnKvix
GjvKv †_†K †ek `y‡i Ae¯’vb K‡i| wKš‘ Zv‡`i wbR¯^ gvb wbqš¿Y
cix¶vMvi Av‡Q Ges eo eo e¨emvqxi mv‡_ Avš—tm¤úK© we`¨gvb|
eo ai‡Yi Drcv`bKvixMY Zv‡`i c‡Y¨i cÖPv‡ii Rb¨ †QvU Drcv`K‡`i
†P‡q †ewk ev‡RU e¨q K‡ib| c¶vš—‡i †QvU I gvSvix
Drcv`bKvixMY †fv³vMY‡K cybivq Zv‡`i cY¨ †Kbvi e¨vcv‡i Zv‡`i
wbR¯^ eªv‡Ûi cÖPvi KgB e¨envi K‡i _v‡K| GB `B Ni cÖwZôvbwU
LyeB wew”Qbœ| †fv³v M‡elYv Abyhvqx †evSv hvq †fv³vMY eo
Drcv`bKvixi c‡Y¨i gvb Ges `k©‡bi Dci ¸i“Z¡ Av‡ivc K‡i _v‡K Ges
†QvU †Kv¤úvwb¸‡jv hv‡`i Kv‡Q `B mieivn K‡i Zv‡`i g‡a¨ eo
Drcv`bKvixiv e¨vcKfv‡e c‡Y¨i cÖmvi NUvq| m¤cÖwZ Ggb cÖeYZv
†`Lv hv‡”Q †h, †QvU I gvSvix AvK…wZi Drcv`bKvixiv µgvMZfv‡e
Zv‡`i evRvi †kqvi nviv‡”Q Ges dj¯^iƒc †fv³v Ges cÖwZ‡hvMxZvi
Kvi‡Y evRvi †kqvi ai‡Z Zv‡`i gybvdvi cwigvY K‡g hv‡”Q| eZ©gv‡b
†fv³vMY ¸YMZgvb I c¨v‡KwRs Gi Dci ¸i“Z¡ w`‡”Qb| evRv‡i KwZcq
cÖeYZv ¯úófv‡e †`Lv hv‡”Q †hgb, D”P ¸bMZ gvbm¤úbœ `B Drcv`b
Ae¨vnZfv‡e e„w× cv‡”Q| GKK ev Kg m`m¨ wewkó cwiev‡i †QvU
AvK…wZi `B‡qi nvwoi Pvwn`v e„w× cv‡”Q| Nb, wgwó Ges ¯^v`hy³
`B Gi Pvwn`v e„w× cv‡”Q| abevb †fv³vMY †Kvb we‡kl eªv‡Ûi `B
Gi cÖwZ Szu‡K c‡o‡Qb| Lv`¨ cwi‡ekbKvix †fv³vMY myjf gy‡j¨ Ges
mnR wbf©i‡hvM¨ mieiv‡ni Dci †Rvo w`‡”Qb| AvwRib `B Ni
GKwU †QvU AvK…wZi cwievi Øviv cwiPvwjZ e¨w³MZ e¨emv| hviv
†Kvb cÖwZôvwbK wbqg-Kvbyb QvovB †gvUvgywU gvb m¤úbœ `B
ˆZix K‡i| cÖvq 10 Rb Kgx© GLv‡b AcÖvwZôvwbKfv‡e KvR K‡i|
gvwjK wb‡RB cÖwZ w`‡bi KvR K‡g© e¨vcK mgq e¨q K‡ib| `B Gi
†Kv¤úvbxwU Drcv`b ïi“ K‡i 1995 mv‡j Ges wbiwew”Qbœfv‡e
AwfÁZv mÂq K‡i Zv `ª“Z e„w× Ki‡Z mdj nq| 1995 mv‡j 25,550
nvwo `B †_‡K 2003 mv‡j G‡m 45,625 nvwo `B weµq nq Ges
wewµ nvi µgvMZfv‡e evo‡Z _v‡K| †Kv¤úvbxwU †gvUvgywU gvb
m¤úbœ `B cÖ¯‘Z K‡i Ges cY¨wU `yB AvK…wZi nvwo‡Z evRviRvZ
Kiv nq| `B nvwo‡Z msi¶Y Kivi ci †j‡fj G‡U cyiv‡bv KvW©
†ev‡W©i c¨v‡K‡Ui gva¨‡g ga¨¯’ZvKvix we‡µZvi wbKU I †`vKv‡b
mieivn Kiv nq| cY¨¸‡jv cÖavbZ `yB ai‡Yi ga¨¯’ZvKvix we‡µZvi
Kv‡Q weµq n‡”Q, hviv G¸‡jv Zv‡`i wbR wbR eªv‡Ûi †j‡fj G‡U
evRviRvZ Ki‡Q| †gvU Drcv`b‡bi AwZ ¶z`ª AskB †KejgvÎ
†Uwj‡dv‡b digv‡qk cvVv‡jB ¯’vbxq †`vKvb Ges ‡nv‡Uj¸‡jvi g‡a¨
mieivn Kiv nq| AvwRib `B Ni †fv³vi cQ›` Ges e¨envi cwieZ©‡bi
†Kvb Lei iv‡L bv| c‡Y¨i †Kvb weÁvcbI †`Iqv nq bv| evRv‡i
m¤cÖwZ `yBRb AvÂwjK cÖwZ‡hvMx D”Pgvb m¤úbœ Ges DbœZ
cÖhyw³‡Z ˆZix `B DbœZ †gvoK e¨envi K‡i evRviRvZ Ki‡Q Ges
cÖwZ‡hvMxZvq AeZxY© n‡q‡Q| AvwRib `B Ni-Gi †Kv¤úvbxwU
GKwU Rbeûj GjvKvq Aew¯’Z Ges GjvKvevmxi KvQ †_‡K Zv‡`i
wei“‡× †auvqv I MÜ Qov‡bvi K‡Vvi Awf‡hvM G‡m‡Q| †mB m‡½
¯’vbxq KZ…©c¶ Zv‡`i‡K AwZmË¡i †auvqv eÜKi‡Yi e¨vcv‡i Av‡`k
w`‡q‡Q|
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my‡hvM fxwZ
Case study swot analysis

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Case study swot analysis

  • 1. ‡Km ó¨vwW -AvwRib `B Ni AvwRib `B NiwU MZ K‡qK eQ‡ii Zzjbvq †ek cwiewZ©Z n‡q‡Q Ges mybvg AR©b K‡i‡Q| e„nËi e¸ov †Rjv kni n‡Z 7 wKtwgt Dˇi evsjv‡`‡ki e„nr gwnjv AM©vbvB‡Rkb Gi mwbœKUeZx© GjvKvq Aew¯’Z Ges eZ©gv‡b GwU wKQy wKQy `B cÖ¯‘ZKvix cÖwZôv‡bi Dci KZ…©Z¡ ïi“ K‡i‡Q| 1995 mv‡ji evRvi †kqv‡ii 50%, 10wU `B cÖ¯‘ZKvix d¨v±ixi `L‡j wQj Ges Aewkó evRvi †kqvi ¶z`ª Ges gvSvix AvKv‡ii `B Drcv`bKvix‡`i `L‡j wQj| eo eo `B Drcv`bKvixMY A_©bxwZ DËi‡Yi Dcvq wnmv‡e Drcv`b Lv‡Z eo As‡Ki wewb‡qvM K‡i _v‡K, †mLv‡b A‡c¶vK…Z †QvU †QvU `B Drcv`bKvixMY kªwgK‡`i euvwP‡q ivLvi gZ Drcv`b Ae¨vnZ iv‡L Ges Kg wewb‡qvM K‡i| eo Drcv`bKvixMY cÖavb KvuPvgvj mieivnKvix GjvKv †_†K †ek `y‡i Ae¯’vb K‡i| wKš‘ Zv‡`i wbR¯^ gvb wbqš¿Y cix¶vMvi Av‡Q Ges eo eo e¨emvqxi mv‡_ Avš—tm¤úK© we`¨gvb| eo ai‡Yi Drcv`bKvixMY Zv‡`i c‡Y¨i cÖPv‡ii Rb¨ †QvU Drcv`K‡`i †P‡q †ewk ev‡RU e¨q K‡ib| c¶vš—‡i †QvU I gvSvix Drcv`bKvixMY †fv³vMY‡K cybivq Zv‡`i cY¨ †Kbvi e¨vcv‡i Zv‡`i wbR¯^ eªv‡Ûi cÖPvi KgB e¨envi K‡i _v‡K| GB `B Ni cÖwZôvbwU LyeB wew”Qbœ| †fv³v M‡elYv Abyhvqx †evSv hvq †fv³vMY eo Drcv`bKvixi c‡Y¨i gvb Ges `k©‡bi Dci ¸i“Z¡ Av‡ivc K‡i _v‡K Ges †QvU †Kv¤úvwb¸‡jv hv‡`i Kv‡Q `B mieivn K‡i Zv‡`i g‡a¨ eo Drcv`bKvixiv e¨vcKfv‡e c‡Y¨i cÖmvi NUvq| m¤cÖwZ Ggb cÖeYZv †`Lv hv‡”Q †h, †QvU I gvSvix AvK…wZi Drcv`bKvixiv µgvMZfv‡e Zv‡`i evRvi †kqvi nviv‡”Q Ges dj¯^iƒc †fv³v Ges cÖwZ‡hvMxZvi Kvi‡Y evRvi †kqvi ai‡Z Zv‡`i gybvdvi cwigvY K‡g hv‡”Q| eZ©gv‡b †fv³vMY ¸YMZgvb I c¨v‡KwRs Gi Dci ¸i“Z¡ w`‡”Qb| evRv‡i KwZcq cÖeYZv ¯úófv‡e †`Lv hv‡”Q †hgb, D”P ¸bMZ gvbm¤úbœ `B Drcv`b Ae¨vnZfv‡e e„w× cv‡”Q| GKK ev Kg m`m¨ wewkó cwiev‡i †QvU AvK…wZi `B‡qi nvwoi Pvwn`v e„w× cv‡”Q| Nb, wgwó Ges ¯^v`hy³ `B Gi Pvwn`v e„w× cv‡”Q| abevb †fv³vMY †Kvb we‡kl eªv‡Ûi `B Gi cÖwZ Szu‡K c‡o‡Qb| Lv`¨ cwi‡ekbKvix †fv³vMY myjf gy‡j¨ Ges mnR wbf©i‡hvM¨ mieiv‡ni Dci †Rvo w`‡”Qb| AvwRib `B Ni GKwU †QvU AvK…wZi cwievi Øviv cwiPvwjZ e¨w³MZ e¨emv| hviv †Kvb cÖwZôvwbK wbqg-Kvbyb QvovB †gvUvgywU gvb m¤úbœ `B ˆZix K‡i| cÖvq 10 Rb Kgx© GLv‡b AcÖvwZôvwbKfv‡e KvR K‡i| gvwjK wb‡RB cÖwZ w`‡bi KvR K‡g© e¨vcK mgq e¨q K‡ib| `B Gi †Kv¤úvbxwU Drcv`b ïi“ K‡i 1995 mv‡j Ges wbiwew”Qbœfv‡e AwfÁZv mÂq K‡i Zv `ª“Z e„w× Ki‡Z mdj nq| 1995 mv‡j 25,550
  • 2. nvwo `B †_‡K 2003 mv‡j G‡m 45,625 nvwo `B weµq nq Ges wewµ nvi µgvMZfv‡e evo‡Z _v‡K| †Kv¤úvbxwU †gvUvgywU gvb m¤úbœ `B cÖ¯‘Z K‡i Ges cY¨wU `yB AvK…wZi nvwo‡Z evRviRvZ Kiv nq| `B nvwo‡Z msi¶Y Kivi ci †j‡fj G‡U cyiv‡bv KvW© †ev‡W©i c¨v‡K‡Ui gva¨‡g ga¨¯’ZvKvix we‡µZvi wbKU I †`vKv‡b mieivn Kiv nq| cY¨¸‡jv cÖavbZ `yB ai‡Yi ga¨¯’ZvKvix we‡µZvi Kv‡Q weµq n‡”Q, hviv G¸‡jv Zv‡`i wbR wbR eªv‡Ûi †j‡fj G‡U evRviRvZ Ki‡Q| †gvU Drcv`b‡bi AwZ ¶z`ª AskB †KejgvÎ †Uwj‡dv‡b digv‡qk cvVv‡jB ¯’vbxq †`vKvb Ges ‡nv‡Uj¸‡jvi g‡a¨ mieivn Kiv nq| AvwRib `B Ni †fv³vi cQ›` Ges e¨envi cwieZ©‡bi †Kvb Lei iv‡L bv| c‡Y¨i †Kvb weÁvcbI †`Iqv nq bv| evRv‡i m¤cÖwZ `yBRb AvÂwjK cÖwZ‡hvMx D”Pgvb m¤úbœ Ges DbœZ cÖhyw³‡Z ˆZix `B DbœZ †gvoK e¨envi K‡i evRviRvZ Ki‡Q Ges cÖwZ‡hvMxZvq AeZxY© n‡q‡Q| AvwRib `B Ni-Gi †Kv¤úvbxwU GKwU Rbeûj GjvKvq Aew¯’Z Ges GjvKvevmxi KvQ †_‡K Zv‡`i wei“‡× †auvqv I MÜ Qov‡bvi K‡Vvi Awf‡hvM G‡m‡Q| †mB m‡½ ¯’vbxq KZ…©c¶ Zv‡`i‡K AwZmË¡i †auvqv eÜKi‡Yi e¨vcv‡i Av‡`k w`‡q‡Q| ¶gZv `ye©jZv my‡hvM fxwZ