1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.1.2 Poster analysis
Student Book
pp 142–51
Poster analysis
On your own or in a small group:
1) Choose three or four campaign posters from the examples your teacher has given you
2) Identify the main message of each campaign poster
3) Identify the target audience for each poster
4) Decide whether or not you think the poster is effective in getting its message across.
Think carefully about each poster and use your research skills to produce a report that you
will present to the rest of the class. You could present your report as a PowerPoint
presentation, a verbal report, a video or audio programme or a website.
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2. Unit 5: Campaign Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
The message of the campaign poster
is ‘it is not too late to get help if you
are doing drugs’
Diploma Level 2 Information Technology
The targeted audience for this
campaign poster are for people who
are involve with drugs and would like
to put a stop to it, but this campaign
is mainly targeted to adults (this is
because there is a picture of an adult
man on the poster).
I think that the poster is effective
because it is simple and it gets
straight to the point. When people
are passing by the road and they
come across the poster they would be
drawn by it because of how the
poster is made (a person and a little
sentence). This type of campaign gets
the message out quicker than the
campaign with to many texts.
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3. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
The message of the campaign poster
is ‘Don’t drive after drinking alchiol’
The targeted audience for this
campaign poster are for people who
drink and drive, but this campaign is
mainly targeted to adults who drink
above the drinking limit.
I think that the poster is effective
because it is simple and it gets
straight to the point. The use of the
picture of the drink and the
statement would make people think
more about the consequences and
how it will affect their life. This type
of campaign gets the message out
quicker because the poster would be
distributed all over the world and the
more time the targeted audience see
this poster the more they will realize
what they are about to do.
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4. Unit 5: Campaign Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
The message of the campaign
poster is ‘I am proud to be a
vegeterian’
The targeted audience for this
Diploma Level 2 Information Technology
campaign poster are for women
who are vegetarian and are
conscience about their appearance.
I think that the poster is effective
because it is artless. When people
are passing by the road, there
would be able to see that a woman
who is a vegetarian is proud of
whom she is and every other women
wheter they are vegerterian or not
should fell the same way.This type
of campaign gets the message out
faster because it will influence other
women to be proud of their
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5. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
The message of the campaign
poster is ‘join the NSPCC if you want
to stop cruelty to children at the age
of under16’
The targeted audience for this
campaign poster are for people who
care about the safety of children
and will like to put a stop to it.
I think that the poster is effective
because the letter on the picture
spelled ‘HELP ME’ This would make
people go on the NSPCC website and
sign up for the safety of childrens.
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