La relevancia de los productos y servicios relacionados con la energía es diversa

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HYPER-RELEVANT.

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Energy-related products and services relevance are diverse
11% 14%
29% 25%
12%
13%
13%
41%
64%
28%
12%
5%
4%
20%
28%
17%
1%
6%
12%
11%
8%
18%
6% 2%
Early adopters Early majority Late majority Late adopters
I buy new technologies
I prefer to manage my
electricity consumption on my
own
I value convenience
I want to experiment with new
technologies
I want the lowest cost service
I prefer a simple and
consistent experience
Base: All Argentina respondents

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97%
80%
of consumers would be
more satisfied if their
energy provider could
personalize their overall
customer experience
of consumers would use
more digital channels if they
were provided with a
personalized experience
across digital channels
A PERSONALIZED experience is critical to drive digital
engagement and increase satisfaction
68%
73%
79%
81%
75%
71%
79%
79%
A website/app which
“knows” my real-
time energy usage
and automatically signs
me up to the best
available offer from my
provider
A customizable digital
bill where I can select the
usage information to be
displayed, bill layout, and
frequency of the payment
periods
A text message or
email that provides
me regular updates
on my real-time energy
usage and projected end
of month bill
An in home system that
automatically limits my
electricity usage
at peak periods
of the day and in return
provides credits to my bill
Ability to receive
individualized
advice and relevant
new product and
service offers from ANY
customer service
representative
An in home assistant and
monitoring device that
provides energy usage feedback
and suggests customized new
products and services offers
A pre-pay rate that is
personalized to my
average energy
consumption
The ability to log into an
energy provider’s portal
with social media
credentials
Base: All Argentina respondents

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The majority of consumers are somewhat or very interested
in an online PERSONALIZED marketplace
How interested would you be in an online personalized marketplace from your energy
provider where you can select and purchase energy-related products and services?
Base: All Argentina respondents
31%
50%
16%
3%
Not interested at all
Not very interested
Somewhat interested
Very interested

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The majority of consumers are interested in DIGITAL
NOTIFICATIONS for relevant new products and services
Base: All respondents
For new energy-related products and services identified as relevant to you by
your energy provider, how interested would you be to get digital notifications
(e.g., sending you an email, getting notifications while navigating the internet,
personalized web ads, etc.)?
Q
Base: All Argentina respondents
26%
47%
21%
6%
73%
Not interested at all
Not very interested
Somewhat interested
Very interested

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INFORMATION from energy providers is essential to
influence new products and services adoption
Base: All Argentina respondents
To what extent would each of the following factors most influence you to
adopt/sign up for new energy-related products and services?
(Top two significantly + somewhat)
Receiving detailed information from my energy provider
Learning about these via advertisements
Learning about these on social media
Learning about these in conversations
Learning about these in my community
85%
73%
69%
68%
61%
Q

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Energy providers have the opportunity to drive the adoption
of new energy-related products and services
Base: All Argentina respondents
To what extent would each of the following factors most influence you to
adopt/sign up for new energy-related products and services?
(Top two significantly + somewhat)
85%
72%
75%
69%
66%
85%
73%
65%
68%
58%
Q
Receiving detailed information from my energy provider
Learning about these via advertisements
Learning about these on social media
Learning about these in conversations
Learning about these in my community
Digital Channel Users Non Digital Channel Users