Unscrutinized ad campaigns result in millions of dollars wasted every year on unseen ads or media buys that are far from optimized. Accenture Media Management helps you keep close tabs on media spend of all types. We audit more than $40 billion of global advertising spending each year and we invest more than $5 million annually in proprietary tools and media research. With our worldwide team of highly experienced media specialists and our proven methodologies for measuring and auditing, you’ll get an unbiased view that will help you pinpoint problems, take action, improve collaboration with your agency and never waste another ad dollar. We call that “high performance media.”

1. Global Scale,
Custom Results

2. 2
Client challenges
Media is often the largest spend category for marketers.
But, it is not scrutinized enough once buys have been approved to determine how
the investment performed and if the agency delivered intended value.
Copyright © 2016 Accenture All rights reserved.
Need for accountability is the greatest it has ever been for marketing and procurement directors
Marketplace
volatility
Buys leading the
plan, not strategy
Lack of
transparency
into pricing
Sacrificing
quality to
yield savings
Low confidence
in viewability
of ads
Improper
management of
budgets
All marketers, regardless of spend or brand name recognition, are faced with:
Improving these can positively impact ROI

3. 3
How Accenture Media Management can help
Copyright © 2016 Accenture All rights reserved.
CHALLENGE / Marketers have limited transparency into their media spend
Accenture Media Management, an independent third party,
provides clients an unbiased view into six key aspects of media
spending and agency partnerships.
Our mission? Generate value for clients
within their media spend and agency
relationships
We call this / HIGH PERFORMANCE MEDIA
How are you defining
success and compensating
your agency accordingly?
Are your budgets working
to their full potential?
Did you achieve the
right balance between
cost and quality?
Do you have the right operating
model in place to take your
business to the next level?
Is your agency managing
your budgets according to
contract terms?
Increasing the level of
transparency and collaboration
Giving you 100% confidence that
you’re getting the most out of this
critical relationship
Aligning both parties on
the measures of success
Is your view of market
inflation accurate?

4. 4
We have a team of 185 media professionals who manage nearly 80 markets on behalf of our clients.
Copyright © 2016 Accenture All rights reserved.
24 markets with Accenture
Media Specialists
50+ markets operated out of
another Accenture Media
Management office
Canada
US
UK
Portugal
Germany
France
China & Hong
Kong
India
Spain
Russia
Belgium/Netherlands
Australia
New
Zealand
Ireland
Poland
Brazil
Finland,
Norway,
Baltics
Greece
Ukraine
Denmark
Austria &
Switzerland
Italy
Japan
Hungary, Czech Rep.
Slovakia, Slovenia,
Croatia, Bosnia
UAE/KSA/Qatar
Romania
Turkey
Sweden
Mexico
LATAM Angola
South Africa
Nigeria
Morocco
Egypt
Singapore
Malaysia
Thailand Vietnam
Philippines
Indonesia

5. 5
Our services
The end objective for each offering is that it leads to targets and measurable KPIs that get included
in the agency contract.
Digital media is embedded in each of our offerings.
Copyright © 2016 Accenture All rights reserved.
Agency Pitch Management
Leading the strategic selection of a
media agency partner
Media Strategy & Consulting
Providing thought leadership and
guidance on the media marketplace
Media Verification
Independent tracking and
verification of media activity
Savings Tracking
Tracking delivery of savings
guarantees at the quality required
Media Benchmarking
Analyzing the cost vs. quality
balance of media buys
Financial Compliance
Reviews of agency and media
owner financial transactions
Target Setting
and KPIs written
into agency
contracts and
compensation
plans
5 2
1
4
6
3

6. 6
Global media technology and research
We invest $5M+ annually in data and proprietary tools to allow us to work smarter and faster.
Copyright © 2016 Accenture All rights reserved.
Global “engine” for data pooling
and modeling
“Always on” network reading
marketplace activity
Global media inflation and insights

7. 7
Our approach
High Performance Media is a step away from today’s retrospective linear process of media
management, toward an “always on” proactive value capture to enable timely business decisions.
Copyright © 2016 Accenture All rights reserved.
We use our custom Accenture
Performance Dashboard to track
savings, benchmark planning KPIs
and report on an ongoing basis,
allowing us to focus on proactive
client/agency management.
By automating the delivery of the
“hard” KPIs, we can focus on
understanding the “soft” KPIs that
better allow clients to enhance
current and future media plans
via shared learning.
By breaking the cyclical nature of audit
reporting we deliver clear benefits.
Because “hard” KPI measures are
reported more frequently, the agency
and vendor perform more consistently.
“Softer” KPIs increase in effectiveness
too—agencies “buy the plan” rather
than “plan the buy.”
1 2 3

8. 8Copyright © 2016 Accenture All rights reserved.
Yesterday’s model
Accenture’s model
Always-on High Performance
Media Delivery
Collect Current Data
Validate Current
Data
Automate Current
Data
House Data in Accessible System
Always on Data
and Analysis to
Inform Decisions
Buy Media
Plan Media
Constant
Value
Capture
Collect Past Data
Validate Past
Data
Analyze Past
Data
Deliver Detailed
PowerPoint
Analysis
Repeat Every
6-12 Months

9. 9
How we’ve delivered value to clients
We typically identify between 5%-30% of value (hard savings + value)
Copyright © 2016 Accenture All rights reserved.
$40M
Realized value in one
year for FMCG client
Media Pitch
20%+
10-30%
Media savings through media
audits for clients across the
globe
Media value through
improvement in
internal client/agency
processes
30>80%
Increase in digital
analyzed spend
from our
pioneering digital
benchmarking
methodology
“Accenture’s work has really moved on the way that
we see and evaluate our media, improving how we
manage and remunerate our agencies. We now
have in place a truly 360 approach that enables us
to make best-in-class decisions.”
– Client Procurement Director, FMCG Client
“Accenture has created a pioneering approach for
our business, putting us at the forefront of media
measurement and target setting within digital media.”
– Global Media Director, FMCG Client
Client Profile: FMCG
More than $1.5 billion spend, 40+ markets
Client Profile: FMCG
More than $5 billion spend, 70+ markets

10. 10
How we’ve delivered value to clients
We typically identify between 5%-30% of value (hard savings + value)
Copyright © 2016 Accenture All rights reserved.
$40M
Realized value in one year
for FMCG client Media Pitch
10-
30%
Media savings
through media
audits for clients
across the globe
20%+
Media value through
improvement in
internal client/agency
processes
40-50%
Overall waste of digital
spend identified through
digital ad verification
66%
Reduced waste in digital
spend over the course of
12 months from digital ad
verification (auto client)
10%
Savings of campaign
budget from waste
through real-time
optimization from digital
ad verification
(entertainment client)
30>80%
Increase in digital
analyzed spend from
our pioneering digital
benchmarking
methodology
“Accenture’s work has really moved on the way
that we see and evaluate our media, improving
how we manage and remunerate our agencies. We
now have in place a truly 360 approach that
enables us to make best-in-class decisions.”
– Client Procurement Director, FMCG Client
“Accenture has created a pioneering approach for
our business, putting us at the forefront of media
measurement and target setting within digital media.”
– Global Media Director, FMCG Client
Client Profile: FMCG
More than $1.5 billion spend, 40+ markets
Client Profile: FMCG
More than $5 billion spend, 70+ markets

11. 11Copyright © 2016 Accenture All rights reserved.
24wholly owned offices; no
subsidiaries or affiliates
60%
of top 50 global
advertisers are
AMM Clients
185
media people
managing nearly 80
markets
75%
of our clients are global
advertisers
Largest
media auditor
(RECMA)
Why Accenture Media Management
Our priority is to deliver value for our clients. We are the only global media consultancy firm that can deliver it
on a global scale and with customized results.
Global Scale Custom Results
Consistent global
methods, custom
outcomes
Local approach attuned
to media strategy,
markets and objectives
Scaled reporting
to align with
local/regional/global needs

12. 12
Thank You
George Patten
Global Lead of Accenture Media Management
george.patten@accenture.com
Linda Nicholson
Media Lead Europe
linda.nicholson@accenture.com
Bhavana Smith
Global Client Development Lead
bhavana.smith@accenture.com
Neal Deeprose
Global Clients
neal.deeprose@accenture.com
Kurt Fliegel
Global Digital Lead
kurt.fliegel@accenture.com
Copyright © 2016 Accenture All rights reserved.
Curtis Smith
Media Lead North America
curtis.smith@accenture.com
Dan Quaschnick
North America Client Development
dan.quashcnick@accenture.com
Ben Wood
Media Lead North Asia, Australia and New Zealand
ben.wood@accenture.com
Cheryl Lee
Media Lead ASEAN
cheryl.lee@accenture.com
Rudy Gatta
Media Lead LATAM
rudy.gatta@accenture.com
accenture.com/insight-bpo-media-management