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Digital Testing: Strategies, Challenges and Measuring Success

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Digital is disrupting companies across every industry, yet 82% of companies lack a digital testing strategy. We collaborated with PAC on research to highlight the need for companies to act fast and develop a holistic digital testing strategy.

Publié dans : Technologie

Digital Testing: Strategies, Challenges and Measuring Success

  1. 1. Digital Testing: Strategies, Challenges & Measuring Success Accenture-sponsored research with Pierre Audoin Consultants (PAC) in Europe, October 2015
  2. 2. 2Copyright © 2015 Accenture All rights reserved. Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015. RESEARCH FINDINGS Digital is disrupting companies across every industry More than half expect SMAC to impact business and revenue growth in the next three years Over three quarters agree digital expansion will be their top IT priority over the next two years #DigitalTesting
  3. 3. Copyright © 2015 Accenture All rights reserved. 82% of companies lack a digital testing strategy. Do you have one? Survey finding from CIO/ITD/Head of Testing of 200 companies in Europe Fully implemented In place but not implemented Planned for this year No plans yet 3 RESEARCH FINDINGS #DigitalTesting Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.
  4. 4. 4Copyright © 2015 Accenture All rights reserved. ACCENTURE LEADERS SPEAK “We collaborated with PAC on this research to highlight the need for companies to act fast and develop a holistic digital testing strategy. Without it, companies may end up with an unmanageable, piecemeal approach that puts their business at risk.” Matthias Rasking Europe and Latin America Testing Lead Companies need to keep pace with the speed of change #DigitalTesting
  5. 5. 55 percent of the companies expect social, mobile, analytics and cloud (SMAC) to impact their business and revenue growth in the next three years. Copyright © 2015 Accenture All rights reserved. 5 Develop an innovative digital testing strategy FINDINGS* FIRST RECOMMENDATION BASED ON RESEARCH FINDINGS Re-orient testing to accelerate adoption of SMAC RECOMMENDATIONS Over 90 percent of the companies cite functional, security and performance testing as a major priority. 89 percent of the companies face budget constraints and over 40 percent have less than 10 percent of their business processes covered through test automation. 86 percent of the companies cite the need to work closer with business leadership, while 77 percent agree that this is critical to accelerate time-to-market. Revamp approaches to performance and security testing Leverage new commercial models for better productivity Adopt DevOps and Agile for continuous delivery #DigitalTesting Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.
  6. 6. 65 percent of the companies rate internal testing tools as their most important strategy in supporting digital testing. Copyright © 2015 Accenture All rights reserved. 6 FINDINGS* Invest in the right set of digital testing software, platforms and infrastructure RECOMMENDATIONS Focus on the right level of investment SECOND RECOMMENDATION BASED ON RESEARCH FINDINGS 50 percent of the companies select easy-to-use and easy-to- deploy tools to support faster testing cycles and for closer collaboration with business users. Build intelligent and cognitive automation capabilities for rapid testing cycles #DigitalTesting Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.
  7. 7. Over 80 percent of the companies agree that recruiting the right skills is critical, while 60 percent still use the same team to test both digital projects and existing applications. Copyright © 2015 Accenture All rights reserved. 7 FINDINGS* RECOMMENDATIONS Create an intelligent resource strategy THIRD RECOMMENDATION BASED ON RESEARCH FINDINGS Over 40 percent of the companies are using 100 percent captive operations. Recruit specialized testing talent Evaluate crowd testing to augment capacity for increased flexibility #DigitalTesting Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.
  8. 8. 8Copyright © 2015 Accenture All rights reserved. ACCENTURE LEADERS SPEAK “Social, mobile, analytics, cloud and increasingly the Internet of Things is redefining testing strategies. Adding more testing capacity is not enough. Companies need to develop better processes and tools and find more specialized resources for testing digital applications, monitoring performance and proactively managing security across the IT ecosystem. Businesses that understand the implications and proactively transform their testing strategies will be best positioned to thrive in the digital era.” Venugopal Ramakrishnan Global Digital Testing Lead The speed of digital is a real game-changer #DigitalTesting
  9. 9. Now, more than ever, digital testing should be part of your business strategy. Rise to the challenge of operating an always- on digital enterprise and serving connected customers with a comprehensive digital testing strategy. 9Copyright © 2015 Accenture All rights reserved. CONCLUSION #DigitalTesting
  10. 10. 10Copyright © 2015 Accenture All rights reserved. Accenture—Transforming testing in today’s digital world. Visit www.accenture.com/digitaltesting to learn more or contact: CONTACTS Kishore Durg Global Testing Lead Venugopal Ramakrishnan Global Digital Testing Lead Jeff S. Wilkinson North America Testing Lead Matthias Rasking Europe and Latin America Testing Lead John M. Pickering Asia Pacific Testing Lead #DigitalTesting
  11. 11. 11Copyright © 2015 Accenture All rights reserved. About the report and survey methodology The Pierre Audoin Consultants (PAC) report on “Digital Testing in Europe: Trends and Recommendations” is the result of a comprehensive survey conducted during July and August 2015 covering 200 senior testing and IT executives across several businesses (Manufacturing, Financial, Retail, Services, Public, Telecoms, Energy, Utilities and Transport) in Europe (France, Germany, Italy, the Netherlands, the Nordic region, Spain and the UK) each with more than 500 employees. ABOUT THE REPORT #DigitalTesting

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