Digital is disrupting companies across every industry, yet 82% of companies lack a digital testing strategy. We collaborated with PAC on research to highlight the need for companies to act fast and develop a holistic digital testing strategy.

1. Digital Testing: Strategies,
Challenges & Measuring Success
Accenture-sponsored research with
Pierre Audoin Consultants (PAC)
in Europe, October 2015

2. 2Copyright © 2015 Accenture All rights reserved. Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.
RESEARCH FINDINGS
Digital is disrupting companies across every industry
More than half
expect SMAC to impact business and revenue
growth in the next three years
Over three quarters
agree digital expansion will be their top IT
priority over the next two years
#DigitalTesting

3. Copyright © 2015 Accenture All rights reserved.
82% of companies lack a
digital testing strategy.
Do you have one?
Survey finding from CIO/ITD/Head of
Testing of 200 companies in Europe
Fully implemented
In place but not implemented
Planned for this year
No plans yet
3
RESEARCH FINDINGS #DigitalTesting
Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

4. 4Copyright © 2015 Accenture All rights reserved.
ACCENTURE LEADERS SPEAK
“We collaborated with PAC on this
research to highlight the need for
companies to act fast and develop a
holistic digital testing strategy. Without it,
companies may end up with an
unmanageable, piecemeal approach that
puts their business at risk.”
Matthias Rasking
Europe and Latin America Testing Lead
Companies need to keep pace with the speed of change
#DigitalTesting

5. 55 percent of the companies expect social,
mobile, analytics and cloud (SMAC) to impact
their business and revenue growth in the next
three years.
Copyright © 2015 Accenture All rights reserved. 5
Develop an innovative digital testing strategy
FINDINGS*
FIRST RECOMMENDATION BASED ON RESEARCH FINDINGS
Re-orient testing to accelerate adoption
of SMAC
RECOMMENDATIONS
Over 90 percent of the companies cite
functional, security and performance testing as
a major priority.
89 percent of the companies face budget
constraints and over 40 percent have less than
10 percent of their business processes
covered through test automation.
86 percent of the companies cite the need to
work closer with business leadership, while 77
percent agree that this is critical to accelerate
time-to-market.
Revamp approaches to performance
and security testing
Leverage new commercial models for
better productivity
Adopt DevOps and Agile for continuous
delivery
#DigitalTesting
Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

6. 65 percent of the companies
rate internal testing tools as
their most important strategy in
supporting digital testing.
Copyright © 2015 Accenture All rights reserved. 6
FINDINGS*
Invest in the right set of digital
testing software, platforms and
infrastructure
RECOMMENDATIONS
Focus on the right level of investment
SECOND RECOMMENDATION BASED ON RESEARCH FINDINGS
50 percent of the companies
select easy-to-use and easy-to-
deploy tools to support faster
testing cycles and for closer
collaboration with business
users.
Build intelligent and cognitive
automation capabilities for rapid
testing cycles
#DigitalTesting
Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

7. Over 80 percent of the
companies agree that recruiting
the right skills is critical, while 60
percent still use the same team
to test both digital projects and
existing applications.
Copyright © 2015 Accenture All rights reserved. 7
FINDINGS* RECOMMENDATIONS
Create an intelligent resource strategy
THIRD RECOMMENDATION BASED ON RESEARCH FINDINGS
Over 40 percent of the
companies are using 100
percent captive operations.
Recruit specialized testing
talent
Evaluate crowd testing to
augment capacity for increased
flexibility
#DigitalTesting
Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

8. 8Copyright © 2015 Accenture All rights reserved.
ACCENTURE LEADERS SPEAK
“Social, mobile, analytics, cloud and increasingly the
Internet of Things is redefining testing strategies. Adding
more testing capacity is not enough. Companies need to
develop better processes and tools and find more
specialized resources for testing digital applications,
monitoring performance and proactively managing security
across the IT ecosystem. Businesses that understand the
implications and proactively transform their testing strategies
will be best positioned to thrive in the digital era.”
Venugopal Ramakrishnan
Global Digital Testing Lead
The speed of digital is a real game-changer
#DigitalTesting

9. Now, more than ever, digital testing
should be part of your business strategy.
Rise to the challenge of operating an always-
on digital enterprise and serving connected
customers with a comprehensive digital testing
strategy.
9Copyright © 2015 Accenture All rights reserved.
CONCLUSION #DigitalTesting

10. 10Copyright © 2015 Accenture All rights reserved.
Accenture—Transforming testing in today’s digital world.
Visit www.accenture.com/digitaltesting to learn more or contact:
CONTACTS
Kishore Durg
Global Testing Lead
Venugopal Ramakrishnan
Global Digital Testing Lead
Jeff S. Wilkinson
North America Testing Lead
Matthias Rasking
Europe and Latin America Testing Lead
John M. Pickering
Asia Pacific Testing Lead
#DigitalTesting

11. 11Copyright © 2015 Accenture All rights reserved.
About the report and survey methodology
The Pierre Audoin Consultants (PAC) report on “Digital Testing in Europe: Trends and
Recommendations” is the result of a comprehensive survey conducted during July and
August 2015 covering 200 senior testing and IT executives across several businesses
(Manufacturing, Financial, Retail, Services, Public, Telecoms, Energy, Utilities and
Transport) in Europe (France, Germany, Italy, the Netherlands, the Nordic region,
Spain and the UK) each with more than 500 employees.
ABOUT THE REPORT #DigitalTesting