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How to Increase Your Sales with Google AdWords
- 1. How to Increase Your Sales with
- 2. Google AdWords: What is it?
- 4. The decision process is more complex than ever Consumers have far greater access to data upon which to base their decisions
- 5. AdWords reaches your customer at the Zero Moment of Truth …when they are “pre-shopping,” at the moment of interest or anytime after
- 6. 4. You pay Google only when someone clicks on your ad
- 7. Paid Search gets you noticed
- 8. Paid Search gets you noticed
- 9. 3 key benefits of Google AdWords: Reach Relevance ROI
- 10. Reach Google is the most visited site in the USA (YouTube is 2nd, Facebook 3rd)
- 12. Reach 16% of all queries every day are new
- 13. Relevance Target specifically the people who are interested in your business …on several criteria
- 14. Relevance
- 15. Relevance
- 16. Relevance
- 18. Return on investment Control how much to invest Only pay when a potential customer clicks on your ad and visits your website Control your investment per day Based on your specific goals or monthly budget
- 20. Return on investment Using Ad Extensions to give users relevant information beyond a regular text ad
- 21. Return on investment Location extensions
- 22. Return on investment Call extensions encourage calls to your business
- 23. Return on investment Sitelink extensions let you link to additional information from your site
- 24. Return on investment And there’s more: Callout extensions Review extensions Rating extensions …
- 25. Return on investment Linking the extension to the customer’s desired action
- 26. Results?
- 27. $2,500 $2,700 $2,900 $3,100 $3,300 $3,500 $3,700 $3,900 $4,100 200 300 400 500 600 700 Jan Feb Mar Apr May Jun Cost Conversions Client "A" AdWords Performance 2015 Cost Conversions
- 28. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Client "B" Monthly Sales 2014 Before Access Communications After Access Communications
- 29. $0 $100 $200 $300 $400 $500 $600 $700 $800 70 90 110 130 150 170 190 210 230 Jan Feb Mar Apr May Jun Jul Cost Clicks Client "C" AdWords Clicks vs. Cost Before Access Communications After Access Communications Clicks Cost
- 30. Arun Sinha, President Stamford, CT 06902 www.accessc.com contact@accessc.com