This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

1. I UTY US
N S PL
D R
E
I UTY RD T N FR 04
N S PEII SO 21
D R
CO
MOBI E GROW TH
L
ADVERTI
SERS
4%
0
OF MAR E E S DI T
K T R ’ GI AL
ME I B D E S
DA U G T
W I L BE AL OCATED T
L
L
O
MO IEI 2 1
BL N 0 4
 MA T HONE +T B E 
S R P
A LT
W EE I YU L CTYU D IL EIBDE
HRWL O A OA OR IT MD UGT
L
L E
GA
A
?
BR
AND MAR E E S
K T R :
1%
8
2%
2
6%DSTP
1 E O
K
ME A AGE
DI
NCI S
E :
1%
5
1%
9
6 %DSTP
6 E O
K
T L SATHN
A E M RPOE
BT
W EEO O EPCA SED GONRAE
HRD YUXETD PNI TI ES
N
C ?
7%
1
3%
7
7%
8
Tl
ae
bt
Dso/
et P
kpC
S apoe
m rhn
t
WLUEFHM B EIN S RGO ?
I SOTE OI R I T SRW
L
L SG A
%
5% 4ei
1 o7a
f d
m
ob ns aecs
fr d
a
gne
i
6%
4
ocav
f ete
ri
aecs
gne
i
S YB D E F T E
A U G T OR H
M BEIN S R
OI R I T S
L SG A
WILI R A E
L NC E S
PUBL SHERS
I
HW UH ESERFCURNL
O M C WBI TA ICRET
T
F
Y
CMSRM M RPOEADAL S
O EFO SATHNSN T E ?
BT
ful r 10 fa
i s1
h
r
2 opbse:%otffic
2% opbse:15
i s 2
%
2 fulhr1 %
4 opbse:6 0
i s 5
% fulhr2 %
8 get t n0
2 r e h 5%
% ar a
6
2 opbs r dnt
% ful e:oo
i s
h
hva oiwbt
a m be ese
e
l
i
AEULHREPCN I RAE
RPBI ESXET GN ES
S
I C D
RVNERM OI I21
EEUFO M B E 04
LN ?
8ET
3
%
EPC
X
8PC
6
%
E ET
X
I RAERM
N ESFO
C
SATHN
M RPOE
I RAERM
N ESFO
C
T LS
AE
BT
“um ber cair s sn c t W p dt ats ed i o
Or oitffi hs ca di ia l er it t ir wl t
la
n e e g fi ny
. e ch h tn l
n
aa adriei tgtr egt t cds s nvdsn
bt na n sn oeae snh il erp seeg.
e
e v tg
d i a nu e o i i ”

PUBL SHER RESPONDENT
I
S uc : n etn I ut P l , o e e 2 1.
o re U d r e n s y u e N v mb r 03
o
d r s