This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

1. I UTY US
N S PL
D R
E
I UTY RD T N FR 04
N S PEII SO 21
D R
CO
VI
DEO GROW TH
ADVERTI
SERS
W AWLHPETIS EM I O UGTI21
HT I APNON T A V EBDE N 04
L
R
D
S
?
6%
3
I RAE
N ES
C
2%
9
S YHSM
T TEA E
A
2
%
DCES
ERAE
B HOW MUCH WI L I S R AM VI O S E
Y
L N T E
DE
P ND GR
OW?
BDE
UGT
S
WL
I
L
I RAE
N ES
C :
10 :4 oav te 12% 2 % 2 % 7 G a r a5% 2 Nt r 1%
 %4 % fdeir 15 : 9
1
r s 
s
6 0 : % r t t n0 : % os e 8
5
ee h
u:
WLUEFHI V ER I S RGO ?
I SOTE B I O IN T SRW
L
A D SG A
4%
6
ob ns
fr d
a
4%
5
om d
f ei
a
aecs
gne
i
6%
3
ocav
f ete
ri
aecs
gne
i
S BDE
A UGT
Y
FRHV E
O TEI O
D
RI S R
IN T S
SG A
WLI RAE
I N ES
LC
HW UH IT V EBDEWL
O M C D ILI O UGT I
GA D
L
BSETNNEATEI O
EPNO I RCVV E?
T I D
I E ACT VE VI O
NT R
I
DE
u r i t isemvet t n i o ryaoi f u r tai
s- t e nta i oh c tn v lslwn o s ie co
ei i d -r d a o a s ea l g r e n r tn
na
41%
5
S 10 O
A % F
Y
TE BDE
HI UGT
R
8%
%
2
60
5
OBDE
FUGT
7
5
%
22%
7
15
1 %

OBDE
FUGT
4
%
1%
6
dn p n
o’ l
ta
tu
os
e
ie cv
n r te
tai
ve
io
d
M RTA 5%
OEHN 0
OBDE
FUGT
OF PUBLI
SHERS EXPECT
IC E S D
N RAE
REVENUE FRO M
O LN VD I 2 1
N I E IE N 0 4
“ untesnwlotutmg tt‘ ygi o
‘ ygevi ’i nneo ia ob i ve’
B i li
o l i
c
re un d .
”

PUBL SHER RESPONDENT
I
S uc : n etn I ut P l , o e e 2 1.
o re U d r e n s y u e N v mb r 03
o
d r s