CAAY Agency credential 2020

hello@caay.co
(+84) 24 3717 3666
1st
Floor, 60/33B
Pham Ngu Lao st.,
Hoan Kiem dist.,
Hanoi, Vietnam
Contact Us
We’re CAAY
Creative Agency

WE OFFER
From printing to
digital online -
creative design
Graphic design & Printing Website/App
1 3
Logo & visual brand identity
Marketing material design
Editorial design
Packaging & labelling design
POSM
Brand content
Brand naming and slogan
Brand consulting
Design & development
Corporate sites
Landing page
Microsite
User interface design
Web Banner
Web content copywriting
Advertising
Creative/design concepts
Art direction
Photography
Copywriting
And....
Email newsletter
Interactive banner
Digital artwork
Animation/Motion Graphic
(Art Direction)
Online content copywriting
TVC/Video production
2

CLIENT
Sun Group
LOCATION
Hanoi, Vietnam
DATE
November 21, 2017
SERVICES
Concept, Logo, Visual Identity,
Brand application
ROLE
Creative Director
Art Director
Sun Symphony Orchestra
Brand Identity
The Sun Symphony Orchestra (SSO) is the ﬁrst private
symphony orchestra in Vietnam, founded by three founders
Tran Khanh, Le Thi Bich Tran and Ms. Nguyen Thi Quynh Anh.
With security Supported by the Sun Group, the Symphony
Orchestra has the desire to nurture and bring new
opportunities for classical music talents in Vietnam, through
Sun symphony Orchestra brand identity
high-level performances to audiences inside and outside. ,
marking Vietnam on the map of classical music of the world.
CAAY Creative is honored to be accompanied by SSO on an
inspirational journey of artistic excellence, with the project
“Building Brand Identity and Image Development” in the media
publications and press conference materials of the Orchestra.

hello@caay.co (+84) 24 3717 3666 © - CAAY Creative Agency

Park Kiara Brand Identity
CLIENT
ParkCity Hanoi
LOCATION
Hanoi, Vietnam
DATE
2019
SERVICES
Brand application
ROLE
Creative Director
Art Director
ParkCity Hanoi township, a development of Malaysian
property development company ParkCity Holdings, is
designed with the objective of creating a happy and healthy
community through the provisions of lush greenery and wide
open spaces.
Park Kiara is the ﬁrst residential high rise in ParkCity Hanoi.
Park Kiara’s brand identity is built in line with its New
Urbanism concept - self efﬁciency, holistic living and strong
community ties.

Vingroup
Annual Report 2019
CLIENT
Vingroup
LOCATION
Hanoi, Vietnam
DATE
2020
SERVICES
Concept, Editorial Design
ROLE
Creative Director
Art Director
Vingroup is the largest private enterprise in Vietnam and
has the largest market capitalization in the Vietnamese
stock market, covering a wide range of operations including
residential real estate development and leasing, hospitality
development and operation, consumer retail, healthcare,
education, agriculture, industrials, and technology
development.
Vingroup Annual Report 2019 is an important publication to
provide an in-depth, comprehensive overview of Vingroup’s
achievements and key metrics in 2018.

Vinhomes
Annual Report 2019
CLIENT
Vinhomes
LOCATION
Hanoi, Vietnam
DATE
2020
SERVICES
ROLE
Creative Director
Art Director
Vinhomes, a member of Vingroup, is a leading real estate
developer in Vietnam. Vinhomes develops, leases and
manages mixed- use residential projects that target the
mid and high-end market segments. They deliver not only
a property but also a modern environment in line with its
slogan “where happiness lives”.
Vinhomes annual report 2019 provides a big picture of
Vinhome’s success and key metrics as well as a big picture of
Vietnamese real estate market in 2018.

MBBank CIB & SME
CLIENT
MB Bank
LOCATION
Hanoi, Vietnam
DATE
2019
SERVICES
Brand application
ROLE
Creative Director
Art Director
MBBank is a commercial bank under the leadership of the
Central Military Commission - Ministry of Defense. In 2019,
MBBank presented their new brand identity. Therefore, that
was a need to developing key visual for two client groups:
CIB (Corporate and Institutional Banking) and SME (Small &
Medium-sized Enterprises).
The key visual of CIB & SME was selected from different visual
elements of MBBank’s new logo to represent each client
group.

Vincom Retail
Annual Report 2018
CLIENT
Vingroup
LOCATION
Hanoi, Vietnam
DATE
2018
SERVICES
ROLE
Creative Director
Art Director
Vincom Retail, one member of VinGroup, operates and
manages retail mall platforms that helps shaping lifestyle for
the people of Vietnam.
In 2019, CAAY Creative Agency was continuously chosen by
Vincom Retail to become creative partner in Annual Report
2018 Project.
The Annual Report 2018 was developed with an aim that is
to create something totally different from the other typical
reports. To make it stand out, we follows minimal and
modern concept but still ensure the retail characteristics.
Each chapter was emphasized by the color use: vibrant yet
refreshing, so that it will be the best ﬁt with the spirit and
values of a top retail brand in Vietnam.

Vingroup
Corporate Profile
CLIENT
Vingroup
LOCATION
Hanoi, Vietnam
DATE
2018
SERVICES
ROLE
Creative Director
Art Director
The 82-page profile of Vingroup is well presented with
modern and sophisticated appearance. All the unnecessary
elements are eliminated in order to give the audiences a
neat, clear, professional look but still providing sufficient
information.
Vingroup

VinFast
Vouchers
CLIENT
Vinfast
LOCATION
Hanoi, Vietnam
DATE
2020
SERVICES
ROLE
Creative Director
Art Director
VinFast, a member of Vingroup, is the ﬁrst private automotive
manufacturer in Vietnam offering a proud car brand with
strong Vietnamese identity. All the models were recognized
with world-class design, comprehensive reliability and
international safety standard shaking up the global car
industry.
For over last two years, VinFast has received love and trust
from not only Vietnamese but also the people of Vietnam. In
order to say “thank you”, in early 2020, VinFast collaborated
with VinHomes to launch a campaign exclusively for VinHomes
buyers: get VinFast gift card when purchase VinHomes.

Australia Embassy advocacy
materials for TPP11
CLIENT
Australia Embassy
LOCATION
Hanoi, Vietnam
DATE
2019
SERVICES
Editorial Design
ROLE
Creative Director
Art Director
Three booklets provide in-depth guides for Australian
business about opportunities in the Vietnam market. These
publications would be launched at a TPP-11 focused business
event hosted by the Australian Government’s Department of
Foreign Affairs and Trade (DFAT) and the Australian Chamber
of Commerce (AusCham) Vietnam.
Three booklets are differentiated by different colors that
follows DFAT brand guideline.

Frodo’s Website
CLIENT
Frodo’s
LOCATION
Hanoi, Vietnam
DATE
2019
SERVICES
Web Design
ROLE
Creative Director
Art Director
Frodo’s is the exclusive retailer of luxury watches from world
famous brands in Vietnam. Founded by Mr.Trung Vo in 2015,
Frodo’s have gained trust from prestigious customers and
soon being a credible place for authentic luxury watches.
New design for Frodo’s website not only gives customers new
experiences but also an upgrade for Frodo’s brand position in
term of visual and values.

Hanoi Newest
International School
CLIENT
ParkCity
LOCATION
Hanoi, Vietnam
DATE
2019
SERVICES
Poster Design
ROLE
Creative Director
Art Director

hello@caay.co
(+84) 24 3717 3666
Contact Us 1st
Floor, 60/33B
Pham Ngu Lao st.,
Hoan Kiem dist.,
Hanoi, Vietnam

CAAY Agency credential 2020

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