Join KPMG as the review the fourth iteration of the Consumers and Convergence study in the past five years. Gain a better understating of consumer trends related to mobile technology including: technology used, security and payment, mobile payments, mobile banking and cloud computing.
20. While ahead of global and US respondents, Canadian consumers appear less aware of cloud services and its potential for business usageKey FindingsOverview
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25. The percent of consumers who say they’ve used an online retailer’s site from a mobile phone nearly tripled to 28% from 10% in 2008
26. In ASPAC, 40% say they’ve made purchases over their mobile device
29. Half of online consumers* and 4 in 10 mobile device users say they’ll accept ads in exchange for free or bargain pricing of services and content* Online consumers: consumers who access online content/ services with their personal computer
30. Key Findings:Canadians continue to seek free content 11 If an online or mobile content site you frequently visit begins charging for access to content, would you be willing to pay to gain access to the content? device? 11 11
65. While more consumers are comfortable using their mobile phones for banking or retail purchases, the majority still are not, and efforts need to be made to reach these consumers