XMG Studio Inc. presents at nextMEDIA's 5 X Hot Mobile Technologies.
Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.
2. Why Mobile Games for Brand Extensions Games are the highest grossing media *Billions (2008) Mobile Gaming Revenues are Rising *Billions iOS games = 3 x (all games in past 25 years) Time spent in apps per day The Freemium model is working 80-100 minutes $14.66 spent on in-app purchases per user/year Users are willing to spend money in-game 50% of top-grossing games are Free
5. Rules of Engagement 1 A brand can bring exposure to a fun game, but it will do very little to prop up a mediocre game. 2 Find a partner that makes great games and trust them with gameplay decisions. 3 Make sure the game and the brand are a good match.
6. Upcoming Projects Game Description: An episodic running adventure Release Date: December, 2010 Game Description: A unique children’s game tied into a weekly iPod-exclusive television series Release Date: August, 2011 Game Description: An augmented reality and location-based paranormal elimination game Release Date: August, 2011 Big Break (original series)
