This presentation was giving by David Mennie at the St. Louis stop on our Digital Transformation Tour.

1. Digital Transformation
Meetup: St. Louis

2. Digital Transformation:
Time To Think Ahead
David Mennie
Sr. Director, Product Marketing
Presented in partnership with:

3. Digital Has Changed !
EVERYTHING

4. Technology is
innovating !
faster & faster !
every day.

5. Think Ahead.

7. Acquia is The Digital Experience Company
→ 141% 4 year CAGR
→ 3800+ customers
→ 500+ employees
→ Over $118.6M raised led by New
Enterprise Associates (NEA), North
Bridge Venture Partners, Sigma
Partners, Tenaya Capital, and
Amazon.com
→ Global:
§ Boston, Portland OR, Washington
DC, Toronto, UK, France, Benelux,
Germany, Australia
Partners
Customers
Awards

8. 43.0%
14.5%
-­‐33.9%
-­‐40.0%
-­‐20.0%
0.0%
20.0%
40.0%
60.0%
Stock
Performance
(2007-­‐2012)
Source: Forrester Research and Wartermark Consulting
Customer
Experience
Laggards
S&P 500 Index
Customer
Experience
Leaders
Transformation is not optional
The age of the customer is
here
→ Organizations who focus
on customer experience
are thriving.
→ Companies with poor
customer experience are
dying.

9. Digital Experience is Becoming the Brand

10. Digital Experience Not Always So Sexy

11. Embrace all things digital to drive
a great customer experience"
“How can you keep up with
empowered customers? Be more
digital. Your customers, your channels,
and your competitors are digital. "
The future of your business is digital.”
- Forrester Research
Turn big data into
business insights"
Embrace the
mobile mind
shift"
Accelerate
your digital
business"
Transform the
customer
experience"
1
2
3
4
Four Market
Imperatives
in the Age
of the
Customer
What will it take to succeed?

12. 20M!
Pages of content
2M!
locations
1B!
Page requests/week at peak
MASSIVE SCALE!
What does transformation look like?

13. $4.7M!
Projected 5-year savings
MASSIVE COST SAVINGS!
55!
State agency sites
What does transformation look like?

14. 500%!Increase in number of shares
50%!
Reduced time-to-publish
MOBILE!
DOMINANCE!
Mobile traffic overtook desktop 1
week after responsive site launch
FASTER!
TIME-TO-MARKET!
SOCIAL !
STRENGTH!
1 WEEK!
What does transformation look like?

15. 300+!
Warner Music Group artist websites, 3
templates, total creative freedom
118+!
Interscope Records managed
artist sites, one platform
ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES!
What does transformation look like?

16. 60%!
Reduced
total cost
30%!
Faster time-
to-market
THOUSANDS OF SITES – ONE PLATFORM!
What does transformation look like?

17. Are you
ready to
transform?

18. The shift you need to be ready for
Traditional Information Technology"
Siloed teams with different solutions
delivering disjointed experiences!
Disciplined (slow) processes for building
and deploying digital experiences!
Proprietary solutions whose technology
evolves too slow!
On-premise infrastructure with rigid &
costly capital expenses!
New Business Technology "
Integrated teams with a shared solution
delivering unified experiences!
Agile (fast) process for building and
deploying digital experiences!
Open Source solutions that evolve at the
speed of the web!
Cloud-based infrastructure with flexible
and lower cost operational expenses!

19. How we help companies transform
Acquia helps organizations unite their business and
technical teams as they transform to digital-first.
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary digital
experiences faster.
The Acquia Platform" The Acquia Experience"
The Acquia Experience is the
intersection of the Acquia
Platform and our commitment
to Customer Success.
We offer education,
professional services, and
ongoing support.
Come for the
platform, stay for
the experience.

20. Digital transformation is real
→ Organizations are reinventing
business models, putting digital
at the center of their business.
→ Organizations are seeking new
technology that supports this
transformative vision.
→ Acquia is the platform to
support digital transformation
both today and in the future.

21. Thank You
@david_mennie
david.mennie@acquia.com