David Aponovich from Acquia gave a presentation on Drupal 8 and how it provides the foundation for digital experiences and digital business. He discussed how Drupal 8 features over 200 new features, supports delivery to various devices and channels, and enables assembly of dynamic and personalized experiences through its open and flexible architecture. Drupal 8 also allows for improved authoring, multilingual support, and delivery of content through APIs to any application or device.

1. Drupal 8: The Foundation for Digital
Experience & Digital Business
©2016 Acquia Inc.
David Aponovich, Sr. Director, Digital Experience, Acquia
Webinar - June 9, 2016

2. Agenda & Introduction
David Aponovich
Sr. Director, Digital Experience, Acquia
@daponovich
- About Acquia & today’s digital opportunities!
- Open source adoption !
- Acquia Platform & Drupal 8!
- Digital experience & digitalization!
- 5 requirements for your next digital experience platform!
- Drupal in action!
!
!
!

3. 4,000+ !
Customers!
Who We Are
Leading provider of cloud-
based, digital experience
management solutions!
HQ in Boston with 13 global !
offices in 7 countries!
720 !
Employees!
1,600+ !
Partners!
Inc.5000 !
Fastest Growing!

4. ©2016 Acquia Inc. — Confidential and Proprietary
Digital Makes Possible New Business Models
and New Paradigms of Customer Interaction

5. Customer Journeys are Being Transformed
©2016 Acquia Inc. — Confidential and Proprietary

6. Businesses are Being Transformed
©2016 Acquia Inc. — Confidential and Proprietary

7. Experiences are Happening Everywhere!

8. – Every individual, every device, every channel!
– Bring together content and data from many !
sources in a single experience!
– Massive 1:1 scale required!
Every Interaction Will be Personal!

9. Organizations are Innovating !
Through Assembled Experiences!
Assembling for differentiation and
agility:!
– Functionality!
– Content!
– Data!
– Applications!
©2016 Acquia Inc. — Confidential and Proprietary

10. To Succeed, Organizations Need to Adopt a
New Approach to their Digital Initiatives Now!
Requires Entirely New Levels of:
Innovation!
Speed and Iteration!
Contextualization!
Scale!
©2016 Acquia Inc. — Confidential and Proprietary

11. Websites and browser-based content! Cross-channel experiences – any screen,
device or endpoint – often webless!
Everyone sees the same content !
“Pull” content (browse, read)!
Contextually optimized experiences !
“Push” content for real-time interaction!
Content managed and delivered!
from a single system!
Decoupled architecture for flexible delivery to
any front-end; API-first for ease of assembly!
Monolithic, on-premise systems! Cloud-based microservices architectures for
flexibility and differentiated experiences!
Pre-packaged, closed! Innovation based on an open source
platform!
From! To!
©2016 Acquia Inc. — Confidential and Proprietary

12. Flexible Experience Delivery
– Decoupled delivery
– Delivery to
kiosks and other
devices
– Created app ecosystem
– Real-time
– Supports 30,000
concurrent visitors
©2016 Acquia Inc. — Confidential and Proprietary

13. Dynamically Assembled Experiences,
Delivered at Scale
©2016 Acquia Inc. — Confidential and Proprietary
– Completely contextual
dynamic experience
– Agile, frequent updates
– Massively scalable
& highly available
– 18 languages
– 1B pageviews/month

14. Acquia Platform

15. Drupal 8 (D8) is a digital experience solution for managing web
content across channels and devices, to support a new era of
personalized, multichannel engagement.
Drupal 8: Assemble world class digital experiences

16. → 200+ new features in Drupal core
→ 1.5M lines of code
→ 3,000+ global contributors
→ Drupal adoption historically
doubles with each new release
More than 125 Acquia employees
contributed to D8
No other organization in the world has more
Drupal experts and core contributors.
Drupal 8 by the numbers

17. Source: Forrester Research, Digital Experience Technology and Delivery Priorities, 2016
Digital tech investments are skyrocketing

18. Enterprises are driving open source adoption
Source: Forrester Research, Digital Experience Technology and Delivery Priorities, 2016
• 51% of survey respondents use open source for web & mobile experiences
Forrester recently asked digital leaders: Why do you use open source software for web and mobile
experiences? (multiple responses were accepted)

19. Open Source Innovation – Drupal !
Number of developers!
35,000+
Size of talent ecosystem!
1 million+ individuals
Pace of innovation!
Thousands of code improvements weekly!
!
©2016 Acquia Inc. — Confidential and Proprietary

20. Experience Assembly!
Drupal
– Open source content management system!
– Intuitive authoring, mobile-first, API-driven !
content delivered everywhere, designed !
for developer productivity, multilingual, !
and focused on integration!
!
Acquia Lightning
– Open source distribution of Drupal 8, maintained by Acquia!
– Build Drupal 8 sites better and faster!
– Starter kit for a custom enterprise authoring experience!
– Enables developers to quickly fulfill business requirements!
!
!©2016 Acquia Inc. — Confidential and Proprietary

21. Drupal 8 delivers key capabilities
for great digital experiences

22. Content authors and content
marketers often are an afterthought
in a CMS.
• Drupal 8 has a new content
authoring experience
• In-line, in-context
editing on page
• WYSIWYG built into Drupal core
• Focus on usability for
everyone who touches Drupal 8
• Acquia Lightning distribution for
enterprise authoring
Content tools must satisfy authors

23. Lightning is an open source
Drupal 8 distribution – available
to all
• The best starting point for a
D8 project
• Lightning enables
developers to create great
authoring experiences and
empower editorial teams.
• Provides a lightweight
framework, documentation &
best practice examples for
building solutions in Drupal.
Acquia Lightning for Drupal 8

24. • Personalized experiences are
pervasive and require rapid
response times
• Even unknown users need content
delivered to the glass quickly for
more satisfying experiences
• ‘Big Pipe’ in Drupal 8 greatly
improves speed of digital
experience delivery
Content delivery must be personalized & fast

25. The relevance of the web browser
continues to diminish for your
customers. Your brand and content must
be available on every device.
Drupal 8 is 100% mobile-first for a
post-browser world
• D8 supports responsive sites and
experiences
• The user interface is 100%
responsive (front-end and back-end)
- manage content via mobile devices
Content must be enabled on every device

26. Enterprises and brands need to speak
different languages, and deliver
experiences in context of a global
audience.
• Drupal 8 is built from the ground up
to support multilingual sites and
global audiences
• Built-in tools streamline translation
& localization process for global
content
• D8’s UI is translated into dozens of
languages
Experiences must speak to global audiences

27. Web and mobile aren’t the only
requirements for content delivery.
“Webless” experiences, Internet of
things devices, and voice interaction are
real. They’ve arrived.
• RESTful web service APIs in D8 for
content flexibility and use anywhere
• Deliver content as a service to any
site, application, channel, device
• Pull content into D8 sites and
applications from any source
Experiences must go beyond web browsers

28. Amazon Echo + D8 : powerful example of
voice-driven digital interaction…

29. CH2M (Fortune 500) $6B global
engineering firm on D8 & Acquia Platform
Manhattan Associates supply-chain
software leader on D8 & Acquia Platform
Enterprises moving fast to Drupal 8

30. → Via Magazine of AAA No. California,
Nevada, Utah
→ New site built on Drupal 8
→ Digital travel education and learning
destination
→ Rich content and experience to
enable travel ideas and planning
→ Supports inspirational, rich media –
videos, slideshows, images and
content
→ www.viamagazine.com
AAA Via Magazine on Drupal 8

31. → Swiss newspaper with a
wide readership in print &
digital
→ 4.2M page views / month
→ New site built on Drupal 8
→ Fully responsive
→ Adjusts content presentation
based on time of day
→ www.letemps.ch
Le Temps on D8

32. → Information and resources to
learn about Drupal
→ Great starting point for people
new to Drupal
→ New site built on Drupal 8
→ Fully responsive
→ Rich content and presentation
of Drupal stories
→ www.drupal.com
Drupal.com on Drupal 8

33. Provides the fastest time to market!
→ Drupal’s site building and approach to
creating digital experience.!
Mobile ready first!
The right combination of structured
content and easy page building tools.!
Beyond just marketing!
Go beyond marketing and construct a
customer journey using Acquia’s
Platform.!
What sets Drupal & Acquia apart
©2016 Acquia Inc. — Confidential and Proprietary

34. Thank you
©2016 Acquia Inc.
David Aponovich, Sr. Director, Digital Experience, Acquia
@daponovich / david.aponovich@acquia.com
Learn more about Drupal 8 at www.acquia.com