Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014

1. Dream It. Drupal It.
Assembling
Great
Digital
Experiences
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Digital FTSE350 Masterclass
London, 3rd March 2014

2. The path to digital innovation: !
Digital Lifecycle Management!
Application
Development
THE VORTEX
• Ever-expanding channels and
devices
• Pace of delivery trumps all
• Content and digital engagement
technologies are converging
• Reliable experience delivery is
critical
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CMS
DLM!
Experience
Delivery
Digital
Marketing

3. Assembling Great Digital Experiences!
User
Generated
Content"
DAM"
Email"
CONTENT
COMMUNITY
CRM"
Analytics"
COMMERCE
Marketing
automation"
Personalisation"
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4. Assembling Great Digital Experiences!
“Web Experience
Management”
“Online Channel
Optimisation”
- Gartner
“Customer Experience
Management”
- Adobe
“Digital Experience
Management”
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- Oracle
- Forrester

5. Whatever :)
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6. Assembling
GREAT
Digital
Experiences
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7. Right content
Right place
Right time
CONTEXT
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8. context =
experience
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
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9. context =
engagement
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
9

10. Symantec Social CRM!
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11. Brit Awards!
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12. Timex in 2012: “These are our products.”!
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13. Timex in 2013: “This is your life.”!
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14. 14

15. Shepherd Neame!
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16. Also Shepherd Neame!!
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17. Also Shepherd Neame!!
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18. Also Shepherd Neame!!
18

19. 300+!
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Warner Music Group artist "
websites, 3 site templates, "
total creative freedom

20. 300
Artists creating connections, delivering
memorable experiences and giving
their fans something to talk about
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21. 340
Unique digital experiences built on a "
common Drupal platform – empower store
managers to localise each store site
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22. 13M!
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People accessed Olympic content
through their mobile devices in 2012

23. What do you want
to assemble?

24. Acquia – Dream it. Drupal it.
•
Founder and CTO Dries Buytaert
•
400+ employees in US, Europe & Australia
•
Acquia Software, Support & Cloud
•
19 billion+ requests/month on Acquia Cloud
•
775+ Partners
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25. Dream It. Drupal It.
Assembling
Great
Digital
Experiences
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