Presented at Acquia Engage APAC by Matt Kaplan, Senior Vice President of Product, Acquia & Eric Fullerton, Product Marketing Manager, Acquia. The Innovation Showcase is a powerful display of Acquia’s products in action – as told by our customers. You’ll hear from Wendy’s and get insight into the unique ways these brands are leveraging the Acquia Platform to drive real value for their customers and real results for their business. We’ll also provide a glimpse into Acquia’s roadmap.

1. Title Text
MATT KAPLAN
SVP of Products

2. Title Text
INNOVATION
SHOWCASE

3. AUSTRALIAN INNOVATIONS

4. INNOVATION
SHOWCASE

5. Our Vision
To deliver the universal
platform for the world’s
greatest digital experiences

6. EXPERIENCE
WINS

7. BACK TO BASICS.

8. EMPATHY
SIMPLICITY

9. 9
MARKET TRENDS THAT CALL FOR THIS NEED
“The Photographic Apparatus”
1839

10. 12 Steps

11. Load Shoot Unload Develop Enlarge Print Store Share
35MM - EARLY 1900s
8 Steps

12. Load Shoot Store Share
POLAROID 1970
4 Steps

13. CANON DIGITAL 2000
Shoot Store Share
3 Steps

14. IPHONE 2007 - PRESENT
Shoot / Store / Share
1 Step

15. End-user simplicity requires
greater system complexity.

16. 16
MARKET TRENDS THAT CALL FOR THIS NEED
9
At Acquia, we
work to remove the
complexity for you

17. 179

18. DAMIEN MCCORMACK
CIO, Vision Australia

19. OBJECTIVES:
✓ Enable accessibility
✓ Provide autonomy for
content producers
✓ Streamline developer
experience

21. EMPATHY
SIMPLICITY

24. “Your gate has been changed,
please proceed to gate 25A”
“Your bags will be waiting in
carousel 3”
“Your rental car is ready for
you in stall 182”

25. #ACQUIAKICKOFF
“I never got a message notifying
me my order was out of stock.”
“Your chatbot couldn’t tell
me anything about my
problem. I need live help!”
“Why are you sending
me sooooo many emails?”

26. Website
At work
10:28am
Mobile app
In store
5:47pm
Voice
In home
7:09pm
Customer interactions are siloed “moments of truth”
Chatbot
At work
10:34am

27. CUSTOMER SYSTEMS OF RECORD ARE SILOED
CommerceEmailCRMWeb Social

28. At Acquia,
we aim to
eliminate
the silos

29. ACQUIA LIFT IS TAKING OFF

30. Title TextMIKE MANCUSO
Digital Experience Consultant

31. GOALS:
Wendy’s has 40 million unique visitors.
A generic, one size fits all experience
isn’t good enough for customers with
different backgrounds and food
interests.
RESULTS:
Launched personalization based on food
preference segments (hamburger,
chicken, salad), geolocation, & behavior.
A/B testing on menu items, new product
releases, and promotions
PRODUCTS USED:

33. MEAL
PREFERENCE
★ Baconator Combo
- Small Fries
- Small Coke
SUGGESTIVE SELL
? Medium Coke
? Baconator Fries
? Chocolate Chunk Cookie
Caroline “Baconator” Chao

34. MEAL
PREFERENCE
★ Taco Salad
- Water
SUGGESTIVE SELL
? Honest Green Tea
? Frosty
Mike “Healthy-ish” Mancuso

37. Title TextERIC FULLERTON
Product Marketing Lead,
Acquia Lift

38. DEMO

39. Eric “Fry-Guy” Fullerton
MEAL PREFERENCE
★ French Fries
SUGGESTIVE SELL
? Chocolate Frosty

44. WHAT YOU JUST SAW:
✓ New Central Overview Dashboard
✓ Guided Step by Step Personalization Creation
✓ Personalization Scheduling Capability
✓ Campaign Management Section
✓ Personalization Calendar
✓ Analytics at a Glance

45. Twitter Target
Audience
CRM
In-Store
Purchase
Personalized
Homepage
Twitter DM
sent to customer
w/ coupon
Customer
Tweet
Update
Profile
Send
DM
Keywordmonitor…
UpdateCRM
Update
Profile
User click
Eric Fullerton @efullerton • 19s
@Wendy’s these fries put mcdonalds to shame!
Eric Fullerton
@efullerton

47. PRODUCT
ROADMAP

48. OPEN
WINS

49. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS
BUILD
MANAGE
OPTIMIZE

50. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS
DEVELOPERS
BUILD
MANAGE
OPTIMIZE

51. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS
OPERATORS
BUILD
MANAGE
OPTIMIZE
DEVELOPERS

52. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS
OPERATORS
MARKETERS
BUILD
MANAGE
OPTIMIZE
DEVELOPERS

53. ROADMAP: DEVELOPERS & SITE BUILDERS
YOUR FEEDBACK
– Simpler end-to-end developer experience
– Tools for rapid development & integrations
– Greater flexibility & choice
“Simplicity without compromising flexibility”
DEVELOPERS

54. ϟ Newly redesigned Admin experience
ϟ Radically simpler page building
ϟ Out-of-the-box page building components
ϟ Streamlined developer experience
ϟ Quick connectors to all Acquia products
COMING MAY 2019
ACQUIA LIGHTNING 4.0

55. ROADMAP: OPERATORS
“Effortless scale, security, and performance”
YOUR FEEDBACK
– Manage sites not servers
– Greater insights and proactive alerts
– More automation to reduce costs
OPERATORS

56. ☁ Multi-site features for everyone
☁ Seamless auto-scaling
☁ Better isolation & site density
☁ Extended Cloud API
☁ Single sign-on & federated login
COMING JUNE 2019
NEXT GENERATION ACQUIA CLOUD

57. ROADMAP: MARKETERS
YOUR FEEDBACK
– Simpler personalization experience
– Less reliance on developers and code
– Greater insights & integrations with MarTech
MARKETERS
“Point, click, personalize”

58. COMING MAY 2019
ACQUIA LIFT 4.0
✹ Guided step-by-step personalization
✹ A/B testing & targeting with no code
✹ Campaign-based scheduling
✹ Superior multi-lingual personalization
✹ Real-time dashboards

59. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS
OPERATORS
MARKETERS
BUILD
MANAGE
OPTIMIZE
ACQUIA
LIGHTNING 4.0
ACQUIA
LIFT 4.0
NEXT GENERATION
ACQUIA CLOUD
DEVELOPERS