Presented at Acquia Engage APAC by Eric Williamson, VP Digital Marketing, Acquia. Everyone knows a company’s website is one of the most important assets in its ecosystem and engagement model. It becomes a recurring touchpoint in the customer journey and must deliver a high-quality experience to each user and their unique needs to reinforce the overall brand promise. Here at Acquia, our team was recently faced with a challenging project involving Acquia.com. Our task was to upgrade our website from Drupal 7 to Drupal 8, as well as undergo a total redesign to align to a new brand positioning and deliver a better experience to all visitors. Along the way, we learned some important lessons that we wish we knew before we started the journey. In this session, we’ll share the good, the bad, and the ugly of our Acquia.com redesign so you can learn from our experiences and apply them to your next big project.

1. THE ACQUIA.COM STORY:
Eric Williamson, VP Digital Marketing
If I Knew Then What I Know Now…

2. 2

THE ROLE OF
ACQUIA.COM
The First
Introduction
& Opportunity
The Biggest
Lead Source
The Center
of Everything

3. 3
Acquia.com Over the Years

4. 4
Walking the Walk
Personalized by
Acquia Lift

5. 5
Personalized by Lift

6. 6


7. 7

A FEW OF THE
THINGS WE
GOT RIGHT

8. 8
The
Brief
Making the
Investment Case
Picking the
Right Team
The Pregame Effort

9. 9
Architect Simple
Conversion Paths
Let the
Data Lead You
Prepare
for Change
Taming the Content Sprawl

10. 10

Keep It
Simple Stupid
Build Around It.
Not an Add-On
Focus on
Conversion Path
Implementing Personalization (Lift)

11. 11

A FEW OF THE
THINGS WE
GOT WRONG

12. 12

Spanning D7 and
D8 in Sections
Potential Redirect
404 Whack-A-Mole
Content Migration

13. 13

DAM Integration
“Damn...we should have integrated
DAM before the migration” — Dave Pierce
UI Integration Up-Front.
Build from DAM
Power Editorial and Gated Assets and
Imagery from DAM

14. 14

Speaking the Same Language
“Ready for launch”
Developers Marketers
“Migration”

15. 15

Lift powered content
outperforming
control (+30-50%)
Traffic slightly down (-10%)
Conversion rate up (+50%)
THE YEAR 1
RESULTS
ARE IN

16. Featured Webinars
Upgrading
Acquia.com from
Drupal 7 to Drupal 8:
The Developer Perspective
With: Adrianna Shukla, Nichole
Frazier, and Stephen Dix
Learn More
If We Knew Then What We Know
Now
With: Eric Williamson
Learn More

17. THANK YOU

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