You've heard about Acquia Cohesion, the first enterprise-grade, low-code Drupal website builder and creator of DX8. But now you need to know, “What does this mean for me as an Acquia partner?” We're here to tell you. On October 17th at 1PM EST (10AM CST), join Acquia’s webinar where we will be discussing how Cohesion is a true game changer and how it is going to free up your time and costs for new site builds, leaving you with the opportunity to concentrate on high value work. You'll walk away with: A live demo of Cohesion with best practices for partners Tips on how you should be talking to your clients about Cohesion Ways Cohesion helps you differentiate in the market, leading to higher ROI.

2. Why Cohesion Matters for Acquia
Partners
October 17, 2019

3. Agenda
– Introductions
– What is Cohesion and what is the opportunity
for our partners?
– Cohesion in action
– Cohesion + Partnership Model
– Q&A

4. Craig Hanna
Director of customer enablement, Cohesion

5. Guest Speaker: Mark Royko
Partner Manager, Central Region

6. What is Cohesion?
What is the opportunity for
our partners?

7. When you are selling Drupal 8 to
a customer (esp. against another
platform) what are the key
objections you get?
Question:

8. IT DEPARTMENTS SAY THAT
IT-RELATED SKILL GAPS ARE A BIG
PROBLEM FOR THEIR ORGANIZATION
52%
MARKETING LEADERS “IT CAN’T
RESPOND TO OUR REQUESTS FAST
ENOUGH.”
*salesforce.com Survey

9. ©2018 Acquia Inc. — Confidential and Proprietary
Cohesion is a “low-code” set of tools
built for Drupal that lets you create and
launch new websites (up to 4x) faster.
Cohesion also allows you to create a
bespoke page building and content
editing experience for your customers
IT’S MUCH MORE THAN THIS!
KEY BENEFITS
1. Drupal 8 now comes with an page
building and editing experience
clients really love
2. Assets can be reused across
projects and clients
3. Build out and manage a digital
estate at scale (Inc brand
management at scale)
4. Marketing and content teams
have freedom to make changes on
their own
5. Free up highly-skilled (paid)
resources
6. Faster site-building

10. Traditional CMS
Tools
Build anything! *
*With enough time and highly
skilled developers
Consumer Site
Builders
So easy! So fast! *
*But it will be off-brand, it won’t
scale and IT won’t endorse it
CHOICES FOR BUILDING SITES TODAY

11. Scott “Godfather of Martech” Brinker - Chief Martech Officer (Hubspot)

12. ©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary
OLD PARADIGM FOR CREATING A SITE
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW 3-6 MONTHS
HOW LONG DOES IT TAKE TO BUILD A SITE?
3 MONTHS? 6 MONTHS? LONGER?

13. ©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary
NEW PARADIGM FOR CREATING A SITE
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW 3-6 MONTHS
3-6 weeks
CONTENT
WRITER
FREE TIMEDESIGNER & SITE BUILDER
4 x

14. OLD PARADIGM FOR CREATING A SITE
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW
What if you have 50, 100 or
even 500 websites?
3-6 months

15. New Paradigm - Building a platform for scale and speed
CONTENT
WRITER
DEVELOPERDESIGNER
WORKFLOW 3-6 months
Without Acquia Cohesion
Bayer, working with their partner agencies are looking to
build circ. 1000 websites in 2020
4-8 weeks
Master buildsDesign system and frameworks
4 x
8-12 weeks
Unlimited scaling through “assembly” teams and marketing teams with
NO Drupal experience
With Acquia Cohesion and ACSF Multiple site builds

16. COHESION DELIVERS FOR EVERY
CLIENT OR PARTNER...
… SPEED!
Build and maintain sites faster.
Build once use forever and everywhere
… EFFICIENCY!
Free up your highly-skilled (and paid)
resources
… EMPOWER!
Give marketing and content teams the
freedom to build pages and edit content
through a bespoke intuitive interface

17. Cohesion Product Demo
http://inspace-master-lightning-client.dx8.ddns.net/
Sandboxes are available. Visit www.cohesiondx.com/get-demo

18. Key Use Cases

19. Acquia Cohesion has many use
cases which as a result means that it
has multiple audiences - each with
their own benefits business case.
Three powerful use cases today (But all sites on D8 get benefits):
1. Multi-multi brands (eg Bayer)
2. Single brand, multi-site (eg A Bank)
3. D7 - D8 migrations
4. Competitive projects
Where an advanced, intuitive editorial experience is
specified/required
Where content agility is seen as critical i.e marketing teams needing
to create landing pages
When clients want to be empowered (to page build etc) but have low
technical (Drupal) expertise
AUDIENCES

20. What’s next?
Talk with your partner
manager about the
opportunities to grow your
business with Cohesion
● Register your interest in becoming
Cohesion certified
● Start with our self service training and our
on-demand demo environment
● Assign a team to create a COE to enable
sales and delivery.
● Start introducing Cohesion to your
customers

21. Discussion:
Cohesion + Partners

22. Q&A

23. THANK YOU