And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc. Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization. Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.

1. 12/11/2020Proprietary and Confidential Information© Across Health1
C19: Respond, recover…
and reimagine HCP engagement
Webinar, 12 November 2020

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Ground rules
• This webinar will take around 30 minutes, followed by questions
• You can submit questions at any time via the “Questions” box
• Please give us your feedback!
• Right after the webinar a short satisfaction survey will be launched. We would love to
know your opinion!
• The webinar will be recorded and made available after the
session. We will send you an email with the details

3. 12/11/2020Proprietary and Confidential Information© Across Health3
C19: Respond, recover…and reimagine HCP engagement
1 Across Health’s response in C19 times
2 Navigator 365 Live Demo: new Powertools & functionalities
3 Navigator-powered tools: OC Planner & Libra
4 DIY toolbox: the OCE "starterkit"
5 Live Q&A

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Change is here to stay

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The Gartner COVID-19 “response curve”

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“The greatest danger in times of turbulence
is not the turbulence, it is to act with
yesterday’s logic”.
Peter Drucker
COVID-19 challenges us to keep navigating
while parts of our 'old normal' sensory data
are blocked out.

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Our industry-leading cloud-based
Navigator365 platform is arguably your
most accurate GPS for omnichannel
HCP engagement optimization
- now even more than ever before.

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Navigator: uniquely actionable research for omnichannel customer
engagement & resource optimization in the post-COVID era
10+ THERAPEUTIC AREAS
9 covered annually in EU5+US
50+ CHANNELS (OWNED/PAID/EARNED)
40m+ DATA POINTS FOR IN-DEPTH
ANALYSIS
40+ COMPANIES USE IT
FOR MIX DECISIONS
45K+ HCPs
10+ GEOGRAPHIC MARKETS
of clients find Navigator (much) better than competition*87%
* Maturometer 2020

9. Proprietary and Confidential Information© Across Health 9
Agile mix planning and resource
allocation for life sciences in the “Next
Normal”
Online demo at:
www.across.health/offering/navigator

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November wave
(EU5+US; 9 TAs)
AugustJuly Sept OctAprilMarch May June Nov
Keeping the pulse of the HCP customer & the industry
June wave
(EU5+US; 9 TAs)
https://across.health/offering/navigator
(17-30 April
EU5+US: onco)
(13-17 March,
multiple TAs).

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Check our previous C19 webinars
For key findings on the (initial) impact of COVID-19
www.across.health/events

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C19: Respond, recover…and reimagine HCP engagement
1 Across Health’s response in C19 times
2 Navigator 365 Live Demo: new Powertools & functionalities
3 Navigator-powered tool: OC Planner
4 DIY toolbox: the OCE "starter kit"
5 Live Q&A

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• MACHINE LEARNING
• CRM DASHBOARD
ANALYTICS PLATFORM
• AI-DRIVEN DATA MINING
• ECOMMERCE
• CUSTOMER SERVICE
• SELF SERVICE
…..creating a unique
evidence-based
platform
LITE
Across Health’s answer in C19 times

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Request a demo
Start your journey today
https://www.across.health/offering/navigator

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…..growing a unique
evidence-based
ecosystem
Across Health’s answer in C19 times
Powered by Navigator
POWERED BY

16. 12/11/2020Proprietary and Confidential Information© Across Health16
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

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OC Planner
Powered by Navigator365

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OC Planner
Major new functionalities
1
2
3
4

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OC Planner
NEW: Campaign duplication

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OC Planner
NEW: Advanced segment editing

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OC Planner
NEW: Advanced segment editing

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OC Planner
NEW: Add up to 3 custom channels

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OC Planner
NEW: Add up to 3 custom channels

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OC Planner
NEW: Add up to 3 custom channels

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OC Planner
NEW: Advanced campaign summaries

26. 12/11/2020Proprietary and Confidential Information© Across Health26
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

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Coming in December
Our DIY OCE “starterkit”

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Your campaign from A to Z, evidence-based
Take your Navigator data beyond the planning phase
and measure and maximize campaign impact through
the complimentary LIBRA platform
+
Navigator identifies key channels for the strategy
formulation phase, tailored to your market.
Reach, impact/MCQ and benchmarking data for your
omnichannel landscape are the backbone of a data-driven
channel mix planning.
LIBRA allows you to pragmatically enhance your campaign
performance. Stresstest your customer engagement plan and
optimize with real campaign performance data as you go.
LIBRA’s reporting platform puts your MCQ data to work and
gives you visiblity on your campaign performance.
o

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Channel Description Actual Target Difference
Email Open-rate 26% 25% +4%
Website Engagement rate 14% 20% -30%
Email 3rd party Open-rate 37% 35% +6%
Call centre Call acceptance 40% 40% 0%
Direct mail CTA 1% 2% -50%
Banner Click-through rate 0,5% 1% -50%
Webinar Attendance rate 5% 7% -29%
LIBRA LITE: Stress test your customer engagement plan and optimize with real
campaign performance data as you go.
Build your own campaign plan
• Off to a flying start using Navigator data in
building your own omnichannel campaign plan
• Step-by-step guide to define your channel mix,
touchpoint frequency & campaign MCQ targets
Get visibility on your campaign performance
• Out of the box, self-service reporting on channel &
campaign performance
• Pragmatically enhance your omnichannel
campaign execution & performance
LITE

30. 12/11/2020Proprietary and Confidential Information© Across Health30
www.across.health

31. 12/11/2020Proprietary and Confidential Information© Across Health31
C19: Respond, recover…and reimagine HCP engagement
1 Fresh data, key findings, and new features from Navigator 365
2 Navigator 365 Demo
3 Updated Navigator-powered tool: Omnichannel Planner
4 DIY toolbox: the OCE "starter kit"
5 Q&A

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Thank you!
For more info, please
visit: across.health
or contact us.